** war is the tone that has been laid at the beginning of 2023, and it is destined that the Chinese auto market in 2023 will be a year of extreme involution. In such a market environment, all car companies are riveting their efforts to rush forward.
Among them, there are many strong people with fighting skills; There are also new entrants who are frantically trying to violate the advertising law for the sake of traffic; There are also old people who are desperately waiting for their chances.
In short, in this unrestricted hand-to-hand fight, in addition to seeing that the industry is striving to develop upward, it is also full of impetuousness, anger and chaos.
Many people say that Aion, which has always been "low-key", will suffer in terms of voice compared with those new forces that are on the cusp of the storm.
However, the sustainable development of enterprises is not to rely on the volume of sound to determine the winner or loser, and to do practical things is the correct development path for every enterprise, which will be reflected in the final sales.
In 2023, GAC A'Safety's annual sales will exceed 480,000 units, a year-on-year increase of 77%. And in only 4 years and 8 months, it has become the world's fastest pure electric brand and new energy brand to break one million.
This sales figure is completed under the slowdown in the growth rate of the overall pure electric market and the gradual emergence of an unstoppable growth force in the hybrid market.
The implication is that Aion has been firmly committed to doing what it should do and what is right on the road of actively embracing electrification.
This is the right thing to do, it is "the product must be both good and cheap". To achieve the ultimate in cost and quality, in fact, it requires strong technology as support.
Last year, the new energy market was chaotic, and we saw that many new energy brands have been quiet. In the face of the gradually growing and maturing new energy market, reality tells us a truth: if we want to survive in the new energy market, we must compete in the industrial chain layout in the end.
Compared with those who stay in a war of words and rely on flattering user psychology to harvest some impetuous likes, Aion has already gone faster and farther than other new energy companies in the construction of energy supplement and industrial chain.
Get rid of impetuousness and be down-to-earth
With the commissioning of the Inpai battery plant, GAC Aion's Ruipai intelligent ecological electric drive factory has also been officially completed and put into operation, and the Quark electric drive M25 super electric drive has been mass-produced simultaneously.
GAC Aion has achieved comprehensive self-development and self-production in the field of new energy and electric vehicles, and has realized an independent and controllable industrial chain layout.
In fact, GAC Aion has always adhered to the path of independent research and development + foreign cooperation and walking. Gu Huinan, general manager of GAC Aion, said frankly in an interview.
We want to be independent, to ensure our own competitiveness, you don't have the core technology yourself, this enterprise will flow to mediocrity, to the popular, you have no differentiated competitive advantage. ”
In his opinion, if you do it yourself and can't be more competitive than outside, then don't do it. And what we do ourselves, we can do more targeted than the general-purpose products that are sourced, it can eliminate more waste, and we can create proprietary products.
Also, why open up and cooperate? Gu Huinan also clearly realized that because the technology has not yet reached its peak, just like our country wants to reform and open up, you can do it all by yourself, then you will rest on your laurels.
Therefore, we insist on foreign cooperation and foreign procurement, and do not become a closed-door business. If you work behind closed doors, you may be ahead of the curve at a certain time, but you may be behind again by doing.
On the one hand, it maintains its own core technology and sustainable development; On the other hand, foreign cooperation also maintains our long-term development competitiveness. Gu Huinan said.
The total investment of Ruipai intelligent ecological electric drive factory is 21600 million yuan, covering an area of 1040,000 square meters, focusing on the independent research and development and industrialization of IDU electric drive system and electronic control, to achieve independent electric drive, electronic control research and development, intelligent manufacturing, sales and service integration.
At the same time, the mass-produced M25 super electric drive will also be the first to be installed on the Haobo brand models, the M25 super electric drive can reach 22,000 rpm, which is the world's first mass-produced high-speed motor, and has been tested for durability and reliability of millions of kilometers.
The M25 superdrive's motor is only half the size of mainstream products, but the power density is as high as 12kW kg, which is double the industry average. In addition, the M25 super electric drive is also the world's first mass-produced ultra-high voltage 900V electric drive.
In the product research and development stage, GAC Aion's self-developed batteries and electric drives are more customized, and have higher adaptability with Aion and Haobo models, which is more conducive to better performance.
Coupled with the blessing of lightweight technology, supercharging technology, platform and other aspects, we can bring the three electrics, performance and quality to the extreme, and Haobo SSR is the culmination of cutting-edge technology.
In addition, benefiting from self-development and self-production, Aion will further accumulate advantages in the core technology field of Sandian, forming a virtuous circle of mutual promotion and improvement of R&D and production, so that the company can maintain long-term competitiveness.
For Aion, the self-development and self-production of the whole chain of three electric vehicles can take more initiative in their own hands and avoid the situation of getting stuck in the core technology. At the same time, it can also perfectly solve the problems of cost, rapid iteration of technology and product matching.
For Chinese car companies, the initiative of self-development and self-production through Ai'an Security Stack will also drive more Chinese car companies to develop together and join the road of self-development.
Write at the end
In the battle for global electric vehicle dominance, Tesla's biggest competitor may not be from the United States, but from China. ”
From Musk's evaluation, it can be seen that China's new energy market has occupied an important position in the world, and no one can underestimate the development of China's automobiles.
Just like Aion, which has built a deep enough moat with technology, it will not be shaken by short-term interests, and the huge investment in the field of technology will surely bear fruitful fruits at some point in the future.
GAC Aion has always adhered to the principle of "mastering core technology", firmly established the strategy of independent research and development + foreign cooperation, and has now formed a dual brand pattern of Aion + Haobo.
With the successive commissioning of the Inpai battery factory and the Ruipai electric drive factory, Aion has built an advanced, independent and controllable industrial chain layout.
Always do the right thing, time will naturally give us a satisfactory answer, and 2024 will also be a year of accumulation and development for Aion.
If BYD, with annual sales of more than 3 million, has drawn a perfect end to the era of joint venture brands, and led Chinese brands to accelerate the process of converting oil to electricity in the mainstream mid-to-high-end market. Then GAC Aion is down-to-earth and leads the pure electric track with its strength.