The 38th Festival is the first e-commerce promotion node in the spring of the Year of the DragonUnder the boom of "her business", as an exclusive festival for women, "3.8" has become an important marketing node for businesses to meet women's self-pleasing consumption. Merchants hope to provide female consumers with a variety of low-cost productsdaysMajor e-commerce platforms such as Mao, Douyin, and Kuaishou have also launched the core gameplay of the big promotion activitiesLet's take a look.
Tmall 38 New Week Cross-store full discount official concessions
The 2024 Tmall 38 Renewal Week is divided into two phasesThe first stage is "Tmall 38 Early Purchase", and the second stage is "Tmall 38 New Week".。All merchants who sign up for the event must be supported in accordance with the rules"Official Discount" or "Cross-store Full Discount" gameplayTake effect.
All Promotions merchantsRequire shipping insurance(Special Scene Special Treatment), inTimeliness of shipmentIn terms of Tmall activity orders, they need to be shipped within 48 hours and have a pickup record, and there will be a logistics update record within 24 hours after pickup.
Registration PeriodFebruary 18, 2024, 12 o'clock - March 3, 2024, 24 o'clock.
ActivitiesTime
1.Be the first to buy:0:00 on February 28, 2024 - 24:00 on March 3, 2024.
2.Renewal Week
(1) Activity warm-up:0:00 on March 4, 2024 - 20:00 on March 4, 2024.
(2) Activity time:March 4, 2024 at 8 p.m. - March 8, 2024 at 24 p.m.
How to play the event
Official Discount Concession Ratio:Up to 15%.
The effective date of the official reduction
38 Early Access: 0:00 on February 28, 2024 - 24:00 on March 3, 2024.
38 Renewal Week: March 4, 2024 at 8 p.m. - March 8, 2024 at 24 p.m.
Cross-store full reduction threshold:40 minus for every 300
Effective time of cross-store full reduction:March 4, 2024 at 8 p.m. - March 8, 2024 at 24 p.m.
Douyin Focus** Achieve "her" business of merchants
On February 19th, the Douyin **38 Good Things Festival Investment Conference was officially opened, and at the same time, it was revealed that this big promotion, Douyin e-commerce was launched in terms of core gameplayOfficial reduction, one direct drop, low-price explosive poolThrough preferential subsidies and discounts, we will work with merchants to create "good" products to meet the needs of more female consumers.
At the same timeManagementaspect, open the big promotion ** protection service, passedEvent Checksum Price or Recommended Registration PriceDuring the promotion period, according to the real-time changes of the product**, the merchant will be reminded to modify the registration price of the event in time. InAfter-sales guaranteeIn terms of freight insurance subsidies and free order incentives, the operating costs of merchants will be reduced.
Registration PeriodFebruary 19 at 3 p.m. - March 8 at 24 p.m.
Event Period:From 0:00 on February 28 to 24:00 on March 8.
Big promotion product exit:You can withdraw before the start of the event (February 18 - February 27), and you cannot withdraw from 0:00 on February 28 to 24:00 on March 8.
Douyin instant retail store delivery "hourly".
In order to meet the needs of users to place orders and obtain them immediatelyDouyin Instant Retail joins the 38 Good Things Festival, delivery from surrounding stores, low price as the core play.
During the event, the venue of the hourly promotion will be exposed in the homepage resources, the banner on the homepage of the independent hourly channel, and the search results. When consumers buy products marked with "Hour Delivery", the goods will be shipped directly from the stores 3-5 kilometers around to ensure that the goods are delivered quickly.
Registration Period0:00 on February 4, 2024 - March 8, 2024.
Event Period:00:00 on February 28, 2024 - March 8, 2024.
Among them, March 2-3 is BIGDAY "Crazy Week 6", March 7-8 is "Festival BIGDAY", and the event ends on March 8.
In addition,Douyin** Clothing New WeekThe marketing campaign will be carried out from March 9th to March 14th, the time is approaching, and the investment promotion has also been opened simultaneously, and merchants in the clothing category can sign up at the same time to get more exclusive benefits.
Kuaishou "10,000 people" merchant commodity custody operation
On February 20, Kuaishou e-commerce released 38 investment promotion policy solutionsRead, to share the preparation strategy for business experts, and explain in detail the incentive policy and marketing gameplay. During the promotion period, the platform will invest in 100 million traffic support and increase the weight"Big Names", "10,000 People's Group", "Anchor Competition".and other policy games to help Shangda achieve the global growth of content and shelf fields.
Registration PeriodFebruary 6, 2024 - February 21, 2024.
Warm-up period:February 22, 2024 - February 29, 2024.
Official Period:March 1, 2024 - March 10, 2024.