In the "Yuefu Poetry Collection" compiled by Guo Maoqian in the Northern Song Dynasty, there is a special part of "Horizontal Blowing Lyrics". Its main content is from the Han Dynasty to the Tang Dynasty, the worries of travelers when they travel far away and embark on the Silk Road.
The Silk Road, which stretches from Luoyang and Chang'an in the east to Istanbul and Venice in the west, is a civilization and trade road connecting China and Europe, and is a miracle in human history. But sometimes we can't help but wonder why the ancients were often full of worries when they embarked on this road, and today Chinese brands and Chinese companies can achieve carefree when they re-follow the Silk Road and go to Europe
On January 9, the HUAWEI CLOUD China-Europe Connectivity Navigator Forum was held in Beijing. At the conference, HUAWEI CLOUD released the "Double Hundred" plan for China-Europe interconnection to help enterprises go overseas without worry, as well as Global Business Boosting 20 solutions.
In this forum, we can faintly see a new "Silk Road". A Silk Road that is located on the cloud, but can make enterprises worry-free and brand worry-free.
Thousands of years later, travelers from China once again "played the jade flute", stepped onto the "cloud bridge", traveled thousands of miles, and fixed their eyes on the bright spring of Europa. HUAWEI CLOUD's journey to the sea between China and Europe will witness their footsteps.
Thoughts on a trip to the sea
The Renaissance in Europe led to the opening of new shipping routes and made Europe a strategic highland of globalization from a long time ago. Nowadays, going overseas to Europe has also become one of the main goals of Chinese enterprises to go overseas.
Tao Min, President of HUAWEI CLOUD Europe, believes that Europe is one of the most regulated markets in the world, a leader in global industrial standards, and has the most stringent guidelines and policies such as GDPR.
(Tao Min, President of HUAWEI CLOUD Europe, delivered a speech.)
Second, Europe is the birthplace of the Industrial Revolution and the highland of technological innovation. The extensive application of the world's leading technologies has made Germany, the United Kingdom, France, Benelux and other old capitalist countries rank high in the world in the digital economy.
Third, Europe is the highland of markets and brands, with Fortune 500 companies accounting for about 28%. If the technology can be recognized by the market in Europe, it will be able to build the company's brand, and it will be invincible to go to other regions.
Therefore, the European market is widely regarded as the next high-net-worth market for Chinese enterprises to go overseas after East Asia, Southeast Asia and the Middle East, and is an ideal target to open up the second growth curve of enterprises. At the forum, Fang Dongkui, Secretary General of the Chinese Chamber of Commerce in the EU, introduced that according to the report of the Chinese Chamber of Commerce in the EU, Chinese enterprises have maintained steady growth in Europe, with 58% of the surveyed companies expecting revenue growth in 2023. 62% of the surveyed companies believe that in the medium to long term, Chinese and European enterprises will value the cooperation of digital partnerships, and look forward to increasing cooperation with the European side in the exploration of emerging technologies and complementary industrial chains. Ninety-three percent of the companies surveyed believe that the opportunities in the digital economy outweigh the challenges, or the opportunities and challenges are equal.
At the same time, we will also find that with high-quality target markets, companies need to face many challenges and worries when going overseas in Europe. During the forum, Guo Li, Director of Product R&D Department of EclickWorld, Cheng Hua, Overseas Marketing Director of Dongfeng VOYAH Mengshi, Pan Jie, Vice President of Huawei Cloud Europe, and Feng Hao, Partner of PwC China Digital and Technology Consulting Services, shared the opportunities and challenges faced by Chinese enterprises in Europe.
They believe that Chinese companies often need to experience growth from 0 to 1 in Europe. With a lack of experience and a lack of knowledge of the local market, the challenges are really huge.
First of all, all the guests will mention the policy and compliance challenges in Europe, which will bring a very high barrier to entry for Chinese enterprises to enter the EU. Secondly, the localization challenges in the European market are also very significant, for example, there are more than 40 countries, 3 major language families, and 24 official languages in Europe, which will bring huge language localization difficulties to SMEs. In addition, how to choose priorities in the huge European market and invest limited resources in more targeted market demand is also a problem that is easy to encounter when going overseas in Europe.
From this, we can see that although Chinese enterprises are very eager to go overseas, due to the challenge of hedging the dual complexity of their own business and target market, it has brought more uncertainty than the limit. For enterprises, the biggest concern is often the unknown and uncertainty.
As a result, I had the worry when I set foot on the Silk Road, and I hesitated to go to Europe. In order to solve this problem, HUAWEI CLOUD is trying to build a new road for Chinese enterprises - a "worry-free Silk Road".
The completion of the worry-free Silk Road
When enterprises go to Europe, there are many things to consider and many directions to consider. Therefore, the empowerment and guarantee of going overseas cannot be a single dimension, but needs multiple dimensions to go hand in hand in order to truly solve the worries of enterprises.
The Silk Road built by HUAWEI CLOUD between China and Europe is such a worry-free road with "five thoroughfares". It uses the escort of five different capabilities to dispel the uncertainties faced by Chinese enterprises in different fields when going overseas, so as to dispel the concerns of enterprises and eliminate the hidden dangers of enterprises. Let the westward journey full of worries become a new worry-free Silk Road.
Specifically, HUAWEI CLOUD's five-star escort includes:
1.Worry-free. HUAWEI CLOUD has built a global security compliance system. To date, HUAWEI CLOUD has obtained more than 130 global security compliance certifications, more than 20 security compliance packages, and released privacy protection***data security*** and cloud security*** for Europe to help customers protect their privacy and data, and ensure that enterprises comply with local laws and regulations and operate in compliance.
2.Worry-free connectivity. Based on the global 50ms latency zone infrastructure, HUAWEI CLOUD ensures that enterprises can obtain a consistent global service experience during the global expansion process. In terms of the European market, HUAWEI CLOUD has seven regions, including Ireland and Turkey, of which the Turkey node is the only local public cloud node.
3.Innovation is worry-free. In the three phases of enterprise expansion, business expansion, and business innovation, HUAWEI CLOUD can provide tailor-made basic cloud services and SaaS application solutions to customize solutions for enterprises with different business stages and business needs.
For example, in the new global expansion stage, HUAWEI CLOUD can provide infrastructure support for storage, computing, and networking, as well as capabilities such as enterprise website construction, email, and cloud desktopIn the business expansion stage, it can provide advanced digital capabilities such as security, application acceleration, and big dataIn the enterprise service innovation phase, HUAWEI CLOUD can provide powerful AI capabilities to help enterprises build innovative applications such as digital humans and RPAs. With the support of a vast technical system, HUAWEI CLOUD can help users innovate services for different markets and needs, and use digital and intelligent capabilities as a stepping stone and touchstone to enter the European market.
4.Worry-free operation. Based on Huawei's more than 20 years of experience in overseas localized operations, HUAWEI CLOUD provides 24/7 European localization services through local teams and five service teams in 43 countries to help enterprises cope with the complex challenges of localized operations.
5.Worry-free growth. HUAWEI CLOUD will share five major industry ecosystems, including ICT, cloud services, devices, digital energy, and smart vehicles, to achieve cloud-cloud synergy and support enterprise service innovation and sustainable development. HUAWEI CLOUD will grow together with overseas enterprises in Europe and share future development opportunities in Europe.
With the help of "five-star escort", enterprises have basic guarantees, localized support, and the motivation to continue to move forward when going to Europe, so as to make the road to Europe a worry-free road and a certain road.
Twenty-four years ago, Huawei touched the world to go overseas, and today more Chinese companies can touch Huawei to go overseas. This new Silk Road has some heart-warming romance.
A traveler looking for his dreams
We can further visualize the travelers who have embarked on this worry-free Silk Road, what their itinerary is like, and whether they have reached their destination. During the CEIBS Interconnection Beijing Station,HUAWEI CLOUD officially launched the "China-EU Interconnection Double Hundred Action", which helps 100 Chinese brands and 100 software partners to go global and take root in Europe, and provides four gift packages for enterprises to go overseas in Europe. These include:
1.Security compliance consulting package, you can get 1 free security compliance risk diagnosis service when you place an order;
2.Special product gift package, 8 cloud service products are free to use1 12 months;
3.Cloud Migration Gift Package for New Users, providing cloud vouchers for newly registered users
4.During the application migration period, the cloud resources involved are free of charge and the technical support is free for the first month.
The participants of the "Double Hundred" plan are also the pioneers of HUAWEI CLOUD's worry-free Silk Road. Their experience and models can be passed on to more Chinese enterprises, laying a new foundation for economic and trade exchanges and cultural exchanges between China and Europe in the era of intelligence.
Nowadays, some travelers on the Silk Road have taken the lead in exploring.
For example, iFLYTEK, based on its global AI strategy, has released a series of software and hardware products such as the international version of intelligent hardware products and iFLYTEK's hearing intelligent speech and language solutions for overseas markets. In this strategy, iFLYTEK regards the European market as a high-level target market. At the same time, I also deeply experienced the problems of slow pace, high threshold and high compliance cost in Europe.
To solve these problems, HUAWEI CLOUD has become a reliable partner for iFLYTEK's European business. The two sides have also successfully cooperated to help more Chinese enterprises achieve barrier-free communication in Europe in the era of the "Belt and Road".
Another example is Big Tech, which cooperates with HUAWEI CLOUD in the metaverse marketing scenario to provide one-stop marketing solutions for Chinese enterprises going overseas in Europe. By joining the HUAWEI CLOUD service provider ecosystem, Youda Technology has connected with rich co-branded marketing resources, fully opened up the European market, and laid the foundation for jointly serving more Chinese enterprises to go overseas.
Yunna Technology has carried out in-depth cooperation with the HUAWEI CLOUD ecosystem and built an unmanned retail system with great development potential in Europe on HUAWEI CLOUD. With the joint efforts of both parties, Yunna Technology has achieved rapid expansion to the European market.
Since 2016, HUAWEI CLOUD has been providing stable, reliable, secure, and compliant cloud services to customers in a wide range of industries in Europe. So far, it has served more than 3,000 corporate customers in Europe. Between China and Europe, the "Silk Road" built by HUAWEI CLOUD has begun to take shape and has complete capabilities. At this stage, it is the best time for Chinese enterprises to choose this new Silk Road to go to Europe, embrace new market opportunities, and open up the second growth curve.
A thousand years later, the traveler who crossed the mountain with the jade flute changed from a Chinese businessman to a Chinese enterprise and a Chinese brand.
They will leave a new chapter for win-win exchanges between China and the EU, and tell a new story for the Silk Road. Worry-free going to sea on the clouds is their camel bell and footsteps.