The difference between Hanting and Hanting
As a well-known mid-range hotel brand in China, Hanting has always been favored by consumers. In recent years, with the upgrading of consumption and the change of market demand, Hanting has launched an upgraded version of the high-end hotel brand - Hanting Youjia. So, what is the difference between Hanting and Hanting Youjia? This article will analyze in detail from the following aspects.
1. Brand positioning.
As a mid-range hotel brand, Hanting is positioned to meet the needs of mass consumption, which is relatively close to the people and the service is relatively basic. As a high-end hotel brand, Hanting Youjia is positioned to meet the needs of mid-to-high-end consumers and provide a more comfortable and luxurious accommodation experience.
2. Hardware facilities.
In terms of hardware facilities, Hanting Youjia is significantly better than Hanting. The rooms are fully equipped and comfortable, and the bedding is more exquisite, and high-quality bedding and bathroom facilities are provided. In addition, Hanting Youjia is also equipped with a high-end smart home system to provide a more convenient check-in experience.
Third, the level of service.
Hanting Youjia also pays more attention to detail and quality in terms of service. From reception service to room service, they are professionally trained to provide more attentive and professional services. At the same time, Hanting Youjia also provides a number of value-added services, such as laundry services, business centers, etc., to meet the needs of different consumers.
Fourth, brand image.
The brand image of Hanting Youjia is more high-end and fashionable, and it pays attention to the cultural connotation and quality of the brand. The brand image of Hanting pays more attention to practicality and cost performance.
5. Differences.
Due to the greater investment in hardware facilities and service levels, Hanting Youjia is relatively high. Hanting, on the other hand, pays more attention to being close to the people and meeting the needs of the public.
To sum up, as mid-range and high-end hotel brands, Hanting and Hanting Youjia have certain differences in brand positioning, hardware facilities, service levels, brand image and **. Consumers can choose the hotel brand that suits them according to their needs and budget.