Just after the New Year holiday in the Year of the Dragon, BYD threw out the "King Bomb" to accelerate the replacement of fuel vehicles.
BYD announced on February 19 that the price of Qin Plus and Destroyer 05 Glory Edition is 7Starting from 980,000 yuan, the price of the previous version has been further reduced, and BYD has dropped a bombshell to the A-class car market, fully impacting the A-class family car market.
The new launch of the "plug-in hybrid double" means that BYD's strategy has shifted from last year's "oil and electricity at the same price" to "electricity is lower than oil". With a starting price lower than that of mainstream fuel A-class sedans, and with the technical advantages of new energy leaders, we will launch a comprehensive general attack on the mainstream joint venture car market of 10-150,000 yuan.
This scene reminds industry insiders of the beginning of 2023. At that time, the price of BYD Qin PLUS Champion Edition dropped to less than 100,000 yuan, which directly broke the moat of A-class fuel vehicles, and also took advantage of this high-profile to join the "** war" throughout the year; In the second half of last year, the starting price of the Qin plus Champion Edition dropped to 8980,000 yuan, filling a firewood for the "** war".
With the Qin PLUS DM-i 2023 Champion Edition as the first step, BYD has intensively launched plug-in hybrid models in multiple ** bands to accelerate the replacement of fuel vehicles. This laid a solid foundation for BYD to achieve its annual sales target of 3 million units, and also promoted the penetration rate of new energy vehicles in China to rise all the way.
Today, BYD is firmly carrying the banner of accelerating the transformation of oil to electricity, so as to further promote the development of China's new energy vehicle industry.
The Qin PLUS and Destroyer 05 Glory Editions launched this time have a higher configuration than fuel vehicles of the same level. It is equipped with DM-i super hybrid technology, which brings five subversive experiences of "fast, economical, quiet, smooth and green", and achieves a fuel consumption of 3 per 100 kilometers8 liters, 000 acceleration 7In 3 seconds, the comprehensive range is 1245km, which has become the first choice for many fuel vehicle users to switch to new energy.
For BYD, it is a matter of course to release the big move of "plug-in hybrid is lower than fuel vehicles". While other car companies are still increasing the penetration rate of their own new energy vehicles and have not yet achieved profitability in the new energy vehicle business, BYD has solved the problem of converting old and new kinetic energy, and played the scale effect and technology card.
Whether it is vertical integration, the advantages of the whole industry chain, or with the increase in sales, the further large-scale benefits and cost control capabilities have allowed BYD to face the increasingly fierce "first-class war" in the market and have more ways to deal with it.
The increasingly fierce "first-class war" in the auto market has shifted from the earliest product competition to the battle for the system capabilities of car companies.
From upstream raw materials to midstream important parts and vehicle manufacturing, to downstream infrastructure, automotive services and aftermarket, car companies are reconstructing their system capabilities.
At the same time, the cost reduction brought about by the integration of the industrial chain, as well as the stabilization of lithium carbonate ** has created more space for the overall cost of car companies, and new energy has further reduced costs, and as a result, new energy vehicles will further accelerate the replacement of fuel vehicles.
Behind this, it is also the evolution of new technologies replacing old technologies, new energy vehicle companies subverting the status of traditional fuel vehicles, and rebuilding market order. Only car companies that can grasp the advantages of full coverage of the complete new energy vehicle industry chain can have the last laugh in this fierce battle.
This is also BYD's core ability to subvert the industry after standing on the world stage as the world's top seller of new energy vehicles. An unprecedented industry change and fierce battle has begun.