Text|Ma Lian Hong.
The Spring Festival of 2024 is just around the corner, some people are busy grabbing tickets, some people are busy buying New Year's goods, and some people have already packed their ski equipment, and are studying that ** is the world's first ski paradise, is it the Beida Lake in Jilin Province full of rime, the old ski destination Swiss Alps, or the "powder snow mecca" Hokkaido, Japan?
In this Spring Festival, one of the top IPs of domestic outbound skiing, the global skier of the ski family, announced the resumption of the competition and will bring many partners to the competition again. After the Spring Festival, a team of test skiers will be the first to start the test ski experience tour in China's Beidahu Ski Resort. Starting at the end of February, the other three teams of test skiers will go to Jungfrau and Schilthorn in Switzerland, Kiroro in Japan and Aspen in the United States to determine the title of "World's No. 1 Ski Paradise" in one season.
Follow the global skaters and glide to the world.
Skiing is a sport that takes you all over the world" - inspired by centenarian skier George Jedenoff, skiers launched the "Global Skier" activity in 2015, leading nearly 100 skiers to ski abroad.
After seven years, the global skier has cooperated with tourism bureaus and ski resorts around the world, and has visited Switzerland, Finland, the United States, Austria, Japan, France, Canada, Russia and other countries, covering more than 30 top ski resorts and ski resorts, and is one of the top IPs of domestic outbound skiing. Through real registration, real screening, real travel, customized itineraries, full text and video records, multi-angle display of the style and customs of ski resorts around the world.
This year, the skiers around the world set off again, focusing on the North Great Lakes in China, the Jungfrau and Schilthorn in Switzerland, Club Med in Japan, and ASPEN in the United States.
In the post-Winter Olympics period, Northeast China has long become one of the world's largest ski enthusiasts. When it comes to what can represent the winter of the Northeast, rime is absolutely indispensable. As one of China's four natural wonders alongside Guilin's landscapes, Yunnan's stone forests and the Three Gorges of the Yangtze River, Jilin's rime is undoubtedly special. From late December to the end of February, the best time to see the rime is to see it. At this time, Jilin, which is "the capital of rime and a ski paradise", will usher in a large number of skiers with all kinds of equipment on their backs, and people will step on the ski slopes and gallop all the way in the Yushu Qionghua. The first stop of the global skiers who are fully supported by Extreme Cool Sports was selected in Jilin Beidahu Ski Resort;
The Swiss Alps is a long-established ski destination, with nearly 30 ski areas that make it difficult to choose, among them, the Jungfraujoch with its magnificent glacier and the Schilthorn, the filming location of the 007 series "The Queen's Secret", are all good choices;
Hokkaido has always been a popular destination for ski vacations around the world, is one of the few powder snow areas in the world, in the middle of winter in January and February every year, there can be new powder snow skiing almost every day, Club Med Japan Kiroro Japan is located on the periphery of Niseko, the town of Niseko, which has the highest snowfall in Hokkaido, with an annual snowfall thickness of up to 21 meters, like a hidden "powder paradise";
Located in Colorado, USA, the top ski resort in North America, aspen, is famous for having four snow-capped mountains with excellent terrain (total ski area of 22.)26 square kilometers), is a high-end luxury ski resort in North America favored by professional skiers, world celebrities and Hollywood stars, and is nicknamed "Little Hollywood" by netizens.
This snow season, follow the global skiers of skiers to experience the global ski feast, and unlock new ski destinations in the scenery and dreams in the ice and snow.
Cool sports are fully supported, and Made in China slides all over the world.
During the Spring Festival holiday in 2024, the popularity of ice and snow tourism will not decrease. The holding of the Global Skier Tester Event will undoubtedly help more Chinese skiers go global.
The event was supported by numerous Chinese brands and companies. As the sole title sponsor and technical support platform of the event, the Extreme Sports app will bring more new interactive gameplay to this year's global skaters. Users can exchange for fragments by digging treasures, and they will have the opportunity to get free opportunities to ski abroad, and at the same time, they can also win sports subsidies and exquisite souvenirs provided by partners. During the event, Extreme Cool Sports specially launched the "Buy Expensive Must Pay" activity for ski tickets, providing affordable and convenient skiing trips for the majority of skiers.
Founded in 2014, the group is the first technology company in China dedicated to vertical ice and snow industry information services, and was once known as the benchmark enterprise of "China's ice and snow industry information IT engine", and received 40 million yuan in financing in August 2023. (Link to previous related reports:) for the first time and another 40 million financing! Snow Clan Technology aims at the new blue ocean of ice and snow industry).
Extreme Sports APP is a new brand of comprehensive sports launched by Snow Technology in 2022, and is an intelligent service platform focusing on venue booking and sports archives for 17 trendy sports such as skiing, flying, surfing, diving, and cycling. At the same time as the launch, the Jiku Sports APP completed the process of commercialization, aiming to allow users to enjoy the most trendy sports fun with a flexible operation strategy, and provide the most convenient venue booking service to meet the diversified sports needs of users. Through the service of the Cool Sports APP, users can more easily start to build their own sports profiles, and gradually form a personalized and efficient way of life sports.
The global skier activity of skiers has also given Chinese brands a new communication window. The global skier activity of Skiers has received strong support from many Chinese-made brands - Pathfinder, Nobaday, Skiin, Tolasmik, Shadow Stone 360, etc., providing a full range of skiing and travel protection for travel teams with the power of domestic products.
The 2023-2024 snow season is the first full snow season in the post-Winter Olympics era, and the ice and snow economy supported by the ski industry is continuing to release its potential. According to the Research Report on the Development of China's Ice and Snow Industry (2023), the output value of China's ice and snow sports is expected to reach 890 billion yuan in 2023 and 1 trillion yuan in 2025, accounting for one-fifth of China's total sports output value.
According to Sullivan data, Chinese brands and brands owned by Chinese companies account for 4 of the top 10 sports brand value list of the Beijing Winter Olympics. In the post-Winter Olympics era, Chinese skiing enthusiasts are exploring the world, and the in-depth participation of Made in China brands will promote "Made in China" to further go out and help Chinese skiing tell the story of the post-Winter Olympics.
Note: The ** used in this article comes from Snow Clan Technology and OSPORTS All Sports.