Since the announcement of this year's Chinese New Year's Eve holiday arrangement, what to do with the Chinese New Year's Eve dinner has become a big problem for many families.
If there is no holiday in the Chinese New Year's Eve, then my family's Chinese New Year's Eve dinner will be handed over to my eight-year-old son! ”
Mom and Dad, rest assured! The female big bravely entered the kitchen to ensure that at least there were cooked quick-frozen dumplings on the Chinese New Year's Eve dinner! ”
This year's Chinese New Year's Eve rice menu: chicken stewed with mushrooms, braised beef, sour radish and duck ......face".
For this Chinese New Year's Eve dinner, everyone used eighteen kinds of martial arts, but there was such a wave of young people who stopped their eyes on pre-made dishes. There is no need to prepare dishes and wash dishes, nor do you need to arrange the menu long in advance, it only takes about half an hour to serve a full table of Chinese New Year's Eve dinner, for various reasons, today's pre-made Chinese New Year's Eve meal is gradually becoming popular among young people.
Pre-made dishes have become the highlight of Chinese New Year's Eve dinner
Although pre-made dishes are still controversial, it is undeniable that young people are becoming more and more receptive to pre-made dishes. According to the data of the kitchen, more than 28% of users have purchased pre-made dishes during the Spring Festival, which shows that the pre-made dishes on the table of the Chinese New Year's Eve dinner will not be uncommon.
Whether it is an online e-commerce platform or an offline supermarket, you can see the figure of prefabricated dishes, **on the e-commerce platform,Popular dishes such as Buddha jumping over Chinese New Year's Eve the wall and fish maw chicken all show sales of more than 10,000 yuan. In the recent New Year Festival, it is not difficult to see that the pre-made Chinese New Year's Eve meal has also appeared in the live broadcast room of major anchors, ** usually ranging from 300-500 yuan, which contains 8-12 dishes, and the standard is about 1,000 yuan for the Chinese New Year's Eve meal in the restaurant.
Cheap and convenient is the most attractive part of the pre-made Chinese New Year's Eve dinner, and the ** of three to five hundred yuan is cost-effectiveAt the same time, pre-made Chinese New Year's Eve meals are usually instant hot Chinese New Year's Eve meals, which can be eaten by reheating with fire, without the trouble of preparing dishes, which attracts many consumers.
Especially after the post-90s generation gradually became the leader of Chinese New Year's Eve dinner, the advantages of pre-made Chinese New Year's Eve rice successfully impressed young people. Many young people said that "making a large table of Chinese New Year's Eve meals is not only time-consuming and laborious, but also a variety of dishes need to meet the taste of the whole family, and the energy consumed is really no less than working two days, and pre-made dishes are considered to solve the urgent need." ”
With the increasing maturity of the pre-made vegetable industry, there are more and more choices of pre-made dishes for Chinese New Year's Eve rice, and there used to be only dishes such as Sixi meatballsNowadays, there are dishes with strong local characteristics, such as coconut chicken hot pot, sweet and sour sour sluggling pork, bad fish fillet, Buddha jumping over the wall, etcThe diverse needs of consumers can basically be met by these pre-made dishes.
Online and offline pre-made dishes in the same roll
After perceiving consumers' demand for pre-made dishes during the Chinese New Year, both online and offline began to roll up in the direction of pre-made dishes. Many catering brands have launched pre-made Chinese New Year's Eve lunch gift boxesFor example, the prefabricated dishes launched by the more established catering manufacturers Zhiweiguan, Mrs. Crab, Shen Dacheng, etc., are very popular with consumers, and thousands of copies have been sold.
In addition, there are many pre-made dish gift boxes on traditional shopping platforms such as ** and Pinduoduo, Xiaohongshu and Douyin live broadcast rooms can also see anchors selling pre-made dishes, and even there are pre-made dishes on the grocery shopping app, such as Hema and Dingdong shopping platforms have also launched special pre-made Chinese New Year's Eve meals.
Most of these online platforms are aimed at young consumers, while older consumers are attracted by the pre-made Chinese New Year's Eve meals of offline supermarkets. It is not difficult to see the pre-made Chinese New Year's Eve dinner area in supermarkets such as Yonghui, Wal-Mart, and Wumart. The festive packaging and ** are not high, which also makes the pre-made Chinese New Year's Eve meal a must-have for many middle-aged and elderly groups.
The compatibility of pre-made dishes with Chinese New Year's Eve meals
Although more and more young people will choose to use pre-made dishes to make Chinese New Year's Eve meals, many consumers say that the compatibility between pre-made dishes and Chinese New Year's Eve meals is not high. After all, in the hearts of the vast majority of people, the Chinese New Year's Eve meal itself is more emotional value, and eating Chinese New Year's Eve dinner is to eat the fireworks of family reunion, and after losing the fireworks, the Chinese New Year's Eve meal always feels a little less tasteful.
Of course, this loss of taste may also be due to the fact that there is another serious problem with pre-made dishes, that is, pre-made dishes are not delicious. Most of the pre-made dishes can only restore about 70 of the taste of the original dishes, especially the heavier braised dishes, fried and fried will be better, but some lighter dishes will always feel unsatisfactory.
If you want to restore the deliciousness to the greatest extent, you need to conduct a professional analysis of the dishes, and do targeted research and development and production according to the different characteristics of the ingredients, and many manufacturers of prefabricated dishes are still slightly lacking in this regard.
Therefore, it is foreseeable that although the pre-made Chinese New Year's Eve meal has become the first choice of many young people, it still faces many problems for pre-made food brands, after all, how to balance taste and emotional needs needs needs need to be carefully considered, and pre-made dishes are destined to not only roll the taste but also roll the sentimental roll culture.
References: 1. "Is pre-made dishes worthy of Chinese New Year's Eve dinner?" , fixed focus.
2, "Pre-made dishes, occupy the Chinese New Year's Eve dinner of young people", value planet
Part of the article is *** on the Internet, and the copyright belongs to the original author.