When the word "rural" is mentioned, the situational cognition that is easy to arise in people's minds is comfortable, peaceful, primitive, and less ......noisyFor most of the "urban natives", mountains and forests and fields ......Great place to visit in itself. For rural areas, the arrival of urban population will inevitably bring consumption, and increasing the income of villagers is the simplest quantitative performance method for rural revitalization.
However, judging from the actual results, trying to use cultural tourism projects to drive the implementation of positive rural development will always encounter such and such problems, and the inability to make money is on the one hand, on the other hand, "destructive development" has also brought a certain degree of negative reputation and adverse effects on rural tourism.
Referring to my exchanges with some planners and operators of rural cultural tourism projects, I summarized it and threw bricks and bricks, hoping to bring a little help to rural cultural tourism projects.
First, the consumption must be lower than in the city.
This is a question that many people overlook. The farmhouse project has been around big cities like Beijing since the 90s, when people were willing to travel and spend money around the city, in addition to experiencing the original ecological landscape and pastoral, another important concept was "low-cost and high-comfort gathering". Under such a premise, if rural tourism increases the unit price of customers, although it seems that it can guarantee a phased income, it may fall into the negative reputation of "it is better to find a restaurant in the city".
Second, prioritize meeting the needs of tourists from surrounding cities.
Rural tourism, don't think about how many self-driving tourists are coming. Although foreign tourists may bring higher consumption, their itinerary is limited by the holiday on the one hand, and on the other hand, it depends on whether the promotion of rural cultural tourism can reach their audio-visual, and the season and climate will also become the factors restricting foreign tourists from coming.
Prioritizing local tourists, where the business logic lies in "repeat customers". Within an hour's drive, if tourists from nearby cities are willing to come to eat at rural restaurants; Within two hours by car, if tourists from nearby cities are willing to come for the weekend, such a cultural tourism project can definitely ensure its own hematopoietic function and can develop benignly.
Third, focus on food and beverage with a differentiated focus.
Compared with the amusement facilities and accommodation conditions, it is very necessary and labor-saving to put food and beverage in the first place to attract tourists. There are two core concepts in this: first, it is best to produce locally the ingredients, and it is better if there is a concept of green planting and breeding; Second, the chef must be a local, so that the dishes have regional characteristics.
Fourth, safety and hygiene are the guarantee of word of mouth.
On the basis of fully combining the above three points, the most important supporting services of rural tourism are actually public security and health safety. No one likes to go to a place where there is always a fear of losing something or looking dirty, and both aspects of safety must be thought of in advance to ensure that the implementation of the solution is in place.
Fifth, propaganda cannot be ignored.
Publicity does not necessarily have to spend money on advertising, because the audience of rural tourism is relatively narrow, so there is no need to publicize it on a large scale. Let the tourists who have already arrived send a circle of friends, add a contact information, and pay attention to the ...... of the ** platformSending a bottle of drink, this is a marketing model that is most suitable for rural tourism, establishing a reputation and bringing tourists to tourists, which will make the rural cultural tourism project bloom with different vitality.
To sum up, rural cultural tourism should not blindly compare large-scale cultural tourism projects, do a good job of yourself, grasp the "degree", and there are still great prospects for development in the future.