Wearing new clothes is a traditional custom of Chinese for the New Year. The Hanfu Chinese horse face skirt has both classical and modern simple beauty, and can also match the public wearing needs of contemporary young people, making the horse face skirt a popular style of Chinese style fashion this year.
During the Spring Festival, the Tianjie New Year event in Luoyang, Henan Province was brilliantly staged. At the scene, you can see performers and tourists wearing Hanfu such as horse-faced skirts.
In Cao County, Shandong, during the Spring Festival, a gorgeous and atmospheric Hanfu performance reproduces the thousand-year-old elegance. In interviews, many consumers said that in the past, Hanfu lovers were more likely to wear Hanfu, but now Hanfu styles such as horse-faced skirts are becoming more and more common, and they hope to promote traditional Chinese culture in this way.
The "New Year robe" horse-faced skirt is popular in the Spring Festival market
During this year's Spring Festival, the "New Year robe" horse-faced skirt drove a round of traditional cultural consumption boom. How popular is the horse face skirt? The reporter visited the production and sales enterprises of horse face skirts.
Cao County, Shandong Province is one of the production and sales bases of Hanfu in China, with annual sales of more than 7 billion yuan. This year,In Cao County, the sales of New Year's clothes for the Year of the Dragon, which are mainly horse-faced skirts, have exceeded 300 million yuan.
Big data from multiple e-commerce platforms shows thatSince January this year, the search volume of Hanfu has skyrocketed, among which the horse-faced skirt has become the most popular item in the Hanfu category, and the sales of many hot-selling items have exceeded one million yuan. However, the hot sales of horse face skirts have become the "happy troubles" of horse face skirt manufacturers.
Zhang Mingqiang, general manager of Xucun Mingji Fabric Factory in Haining City, Jiaxing, Zhejiang, told reporters that the continuous orders every day made him very happy, but the endless orders made him very annoyedAt present, it still owes customers more than 30,000 orders for horse face skirts.
CCTV reporter Zhang DaofengIn Jiaxing Xucun, this horse face skirt manufacturer, from the fabric of the horse face skirt to the ready-to-wear of the horse face skirt, the fastest time is less than 2 hours, but even with such work efficiency, the company's current production capacity can not meet the current demand for horse face skirt orders.
Expanding production capacity has become Zhang Mingqiang's current top priority, he told reporters, recently they have launched the first laser cutting equipment, continue to optimize the production process, improve efficiency. At the same time, the purchase of equipment and the recruitment of employees are in progress, striving to increase production capacity by 3 times in the shortest possible time after the Spring Festival holiday, and strive to meet the continuous demand for orders.
*: CCTV news client.