In today's competitive business environment, drainage promotion has become a challenge that every business must face. The subsidy model, as an innovative marketing strategy, is gradually becoming the key to solving this problem.
1. Subsidy model: open a new chapter in traffic growth
The subsidy model is a mechanism that converts user purchase behavior into long-term benefits. By offering consumers additional subsidies as a reward, they are incentivized to make more purchases or referrals. The core gameplay of this model is that users can get a certain amount of subsidies for each order they complete, and these subsidies can be used to deduct cash for future purchases, or to get more revenue by recommending them to others.
2. What is the subsidy model?
The subsidy model is a mechanism that converts user purchase behavior into long-term benefits. Users receive a certain amount of subsidies by purchasing specific packages or products. These subsidies can be used for future purchases or for additional income by referring them to others.
3. How to play the subsidy model
1. Buy a gift bag or product: The user first needs to purchase a specific gift package or product in order to receive a certain amount of subsidy.
2. Build a team: Users can invite others to join their team and get more subsidy benefits.
3. Promote fissionAfter team members get their own subsidies, they can also promote it to form a fission effect and get more people involved.
Let me give you an example:
For example, the retail price of sneakers on a private domain e-commerce platform is: 98 a pair.
1. **Level:Gift package VIP members 398 yuan, 3980 become **, 39800 become total**, 3980,000 became director.
2. Distribution:Direct recruitment of subordinates** can enjoy 10% of the first-level distribution as a reward.
3. Repurchase discount:40% discount for directors, 30% for total, *20% for total, 10% discount for VIP.
4. Terminal shipping reward (assuming that the proportion is also according to the above):Let's say VIP sells a 98 product, then VIP can get 98 yuan reward, above ** points 98 yuan, the total generation is also divided into 98. The directors are divided into 98. Then if the director directly recommends a user to buy, then the director directly gets 39$2.
So if a user pays 100,000 yuan and becomes a director, then the platform will give a subsidy of 10w, but now it can't be withdrawn. Reward the first-level distribution of 1w yuan, and then get the director's repurchase discount and shipment reward at the same time. Total ** score 98 yuan, if the director directly develops a 98 yuan user, the director directly gets 392, and so on.
1. Hypothetical development of a 390,000 total**, subsidy Quartet 3980,000 to change can be withdrawn (the remaining subsidy minus 3.)98), reward the first-level distribution of 3980 yuan, and at the same time get the director-level repurchase discount and terminal shipping reward.
2. Suppose that the director directly promotes the development of a ** of 3980 yuan, the system releases 3,980 yuan of subsidy to change can be withdrawn (the remaining subsidy minus 3.).980,000 yuan), reward the first-level distribution of 398 yuan, and at the same time obtain the director-level repurchase discount and terminal shipping reward.
3. Suppose the director directly promotes the development of a 398 gift package membership, the system releases a subsidy of 398 yuan that can be withdrawn to change (the remaining subsidy is minus 398 yuan), and the first-level distribution is rewarded 398 yuan, and at the same time get the director-level repurchase discount and terminal shipping reward.
Fourth, the advantages of the subsidy model
1. Reduce inventory pressure: Manage inventory in the form of online payment to avoid the problem of offline inventory backlog.
2. Low threshold to join: Users only need to purchase gift packages to participate, with a low barrier to entry, and it is easy to attract and expand the user base.
3. Quickly build a team: Through the incentive mechanism of the subsidy, it is possible to quickly attract and build a large team.
4. Rapid return of funds:** level by level shipment, funds quickly flow back to the platform, accelerating the flow of funds.
5. Innovate business models: The mode is relatively novel, has high attractiveness, and can stimulate users' enthusiasm for participation.
5. How to use the subsidy model to detonate traffic?
1. Set reasonable subsidy rulesAccording to the characteristics of the product and the market demand, formulate reasonable subsidy rules to ensure that it can not only attract users, but also maintain profitability.
2. Provide high-quality products and servicesOnly by providing products and services that truly meet the needs of users can we ensure the long-term retention and repurchase of users.
3. Establish a sound user interaction system: Strengthen interaction with users through social networking, community forums, etc., and keep abreast of their needs and feedback.
4. Flexibly adjust strategies to adapt to market changesAccording to market changes and user feedback, adjust the subsidy strategy in time to ensure the maximization of marketing effect.
5. Win-win cooperation to open up a broader marketCooperate with other enterprises or brands to jointly promote the subsidy model to achieve mutual benefit and win-win results.
The subsidy model provides a new way of attracting and promoting modern enterprises. Through the rational use of this model, enterprises can not only stimulate users' desire to buy, increase sales, but also effectively reduce customer acquisition costs and improve marketing efficiency. Of course, when using the subsidy model, enterprises also need to flexibly adjust their strategies according to their actual situation and market environment. Only in this way can we truly give full play to the advantages of this model and achieve continuous growth in traffic and rapid development of the brand.
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