Li Xiang, CEO of Li Auto, said at the performance communication meeting after the announcement of the 2023 financial report: Li Auto's goal has not changed, no models below 200,000 in five years, and sales of models above 200,000 will be one of the three in 2024, and the revenue will exceed one trillion yuan in 2030, comparable to Apple's mobile phone. 
Ideal said at the performance communication meeting: 2024 will be an unprecedented product year for Li Auto, the ideal MEGA will be released and delivered in March, and the 2024 ideal L7, ideal L8 and ideal L9 will be delivered in the same month. In addition, this year, other pure electric vehicles will be launched in addition to the MEGA, and the two-legged walking version of the extended range version and the pure electric version will be officially realized. Li Auto's products will double the number of models on sale in 2024 to support the doubling of Li Auto's sales target.
He also mentioned that Li Auto's Beijing green smart factory has been completed and put into operation at the end of 2023, making sufficient preparations for the delivery of Li MEGA in March and the production of subsequent pure electric models, and it is expected that more than 50,000 units will be delivered in March this year. That is to say, after resuming the impact of the Spring Festival, in the first full sales month, the ideal is to continue the sales level of 50,000 units that climbed by the end of 2023, and continue to improve the level in the second quarter. We will continue to set an annual sales target of 800,000 units in 2024 and the No. 1 sales volume of luxury car brands in the Chinese market. Li Xiang confidently pointed out that Li Auto will not launch models below 200,000 in the next five years, and Li Auto will continue to focus on the positioning of the Chinese luxury market brand. Li Xiang said in the circle of friends: The new energy vehicle market of more than 200,000 will show the result that the top three brands will eat up 70% of the market share in the fourth quarter of this year, not CR5, but the head concentration of CR3, which is more concentrated than fuel vehicles, and is no different from smartphones. We'll see. It can be seen that Li Xiang must have one of the three points in the new energy market of more than 200,000 yuan, and he has a chance to win. Although he did not directly say who the other two are, according to the current trend, it is guessed that Hongmeng Zhixing must be a member, and there is also a Tesla. BYD's current high-end brand has not yet started, and only has pricing power below 200,000 yuan.
Li Xiang judged that by 2030, in China's household user market of more than 200,000 yuan, the ideal only needs to account for 1 3 to achieve more than one trillion revenues. If it can still have a good performance overseas, Li Xiang predicts that by 2030, in the home user market of more than 200,000 yuan alone, it is ideal to achieve a global operating income close to Apple's mobile phone. Li Xiangzhi has more than 200,000 yuan in the domestic luxury market, and the transaction price in 2023 has surpassed that of Audi, with an average price of 3290,000 yuan. However, in order to realize its ambition to compete with Apple in 2030, Li Auto has accelerated its layout in overseas markets.
At present, Li Auto will also adhere to the direct sales model overseas, and Ideal is speeding up the construction of sales, service network and ** chain, and is recruiting sales and service teams in Dubai, which will be delivered overseas in the first quarter of this year. Whether Li Xiang's ideal kingdom can be achieved, the key depends on whether its market of more than 200,000 is progressing smoothly, the current momentum is very strong, although Tesla has no new models this year, but 2025 will be quickly returned, which makes Li Xiang anxious!