Future.com, Beijing, February 19 (Intern Xu Hongyi, Reporter Wang Junwei) ** The data center of the Ministry of Chemistry and Tourism calculates that the Spring Festival holiday is 8 days of domestic tourism 47.4 billion person-times, a year-on-year increase of 343%, an increase of 19. on a comparable basis compared to the same period in 20190%。Compared with previous years, during this year's Spring Festival travel, in addition to enjoying the natural landscape and visiting the ancient city with great cultural characteristics, most of them also tried the "Hanfu Show", a tourism method that reflects the traditional characteristics of the nation. After visiting Luoyang in Henan, Xi'an in Shaanxi, Pingyao in Shanxi and other places of interest and historic sites on Future.com, the "New Year Grassroots Reporting Team" found that many tourists, especially young people, wore Hanfu and shuttled through the streets and alleys of the scenic spots. The report shows that the scale of China's Hanfu market will reach 144 in 2023700 million yuan, and is expected to climb to 241 in 2027800 million yuan.
In the ancient city of Pingyao, Xiaoxue, a tourist from Shandong, made a special trip to experience the Hanfu tour. After studying the check-in strategy on the Internet, Xiaoxue put on her carefully selected Hanfu and went to the streets. She told the "New Year Grassroots Reporting Team" of Future.com, "Because of the situation at home, I didn't dare to wear the clothes I bought before, but after this (trip), I will continue to wear them when I go back." ”
A tourist from Liaoning told the "New Year Grassroots Reporting Group" of Future.com that walking on the streets of the ancient city of Pingyao in Hanfu and walking through the ancient streets and alleys did not have any sense of disobedience, and a sense of pride arose.
In recent years, with the revival of traditional culture, people's enthusiasm for Hanfu and Qing clothing has been increasing, and among them, Hanfu has achieved the most eye-catching, and the market has shown explosive growth. In the 2024 CCTV Spring Festival Gala program "Year of the Dragon", 4 actors and 16 Hanfu lovers made a wonderful appearance in various Hanfu, and the exquisite costume design and profound cultural heritage shocked many audiences.
In China, the development of the Hanfu industry is gradually showing a trend of diversification. Henan Luoyang Cultural Tourism actively creates the IP of Hanfu cultural tourism, providing a platform for the majority of Hanfu lovers to display and communicate, attracting many Hanfu lovers to wear Hanfu to "check in". This not only brings a unique cultural experience to tourists, but also provides a great place for tourists to wear Hanfu. Nowadays, Hanfu has become a new choice for people's cultural travel, and the ancient Hanfu has once again been given the label of "trendy" and "fashionable".
At present, with the return of traditional culture, more and more people choose to live a "national style" addiction while traveling. In the interview, the "New Year Grassroots Reporting Group" of Future.com found that a new industry driven by this has also risen rapidly. According to the report released by iiMedia Consulting, the scale of China's Hanfu market will reach 144 in 2023700 million yuan, and is expected to climb to 241 in 2027800 million yuan. This data fully demonstrates the huge potential and broad prospects of the Hanfu market.
In addition, as more and more people begin to pay attention to and love Hanfu, the downstream industries related to it have shown a blowout, and a large number of "Hanfu Experience Hall" and "National Style Travel Photography Store" have quickly opened in major scenic spots, bringing fire to related employment.
In the ancient city of Pingyao, the reporting team met Mr. Wang's family, a tourist from Henan, who were walking around the ancient city in Hanfu. Mr. Wang told the reporting team that they rented the clothes at a local Hanfu rental store, and not only could they wear Hanfu to take photos in the store, but they could also walk freely in the ancient city in Hanfu, as long as they returned them within the specified time.
During the visit, the reporting team found that in the shops in the ancient city of Pingyao, there was a Hanfu shop almost every three or four. These shops not only provide hanfu rental services, but also provide a series of related services such as makeup and photography, so that visitors can experience hanfu culture in an all-round way.
In the Datang Sleepless City in Xi'an, Shaanxi, many businesses simply set up Hanfu rental booths on the street, and tourists can also freely choose service items, which is also very close to the people. Mr. Liu, the stall owner, told the reporting team that tourists can freely choose services such as clothing rental, makeup, and photography, as well as individual services. For as little as 100 yuan, visitors can ask a professional photographer to take 10 photos for them.
Industry insiders said that Chinese wearing Hanfu is not only a consumption behavior, but also a concrete embodiment of Chinese cultural confidence. It is hoped that the cultural and tourism department will do some work in the history of Hanfu and how to distinguish the clothing dynasties and the knowledge of the connotation of clothing, so that the cultural treasures left by the ancestors can be carried forward. Let more people understand and love Chinese culture, enhance cultural self-confidence, and become an important force to promote the prosperity and development of culture and enhance national cohesion.