Every year, the Spring Festival is the peak time for Chinese tourists, but this year's situation was unexpected, and not a single Chinese order was received during the Spring Festival. Compared to the previous busy scene, this is a sea change for Australian tour guides. And recently, a discussion post about Chinese tourists traveling in Australia has also attracted a lot of attention on Xiaohongshu. Many netizens questioned the attractiveness of Australia and debated whether it was worth traveling to Australia.
Chinese tourists have always been an important source of income for the Australian tourism industry**. According to the Australian Department of Foreign Affairs and ** (DFAT), there were more than 1.3 million Chinese tourists in 2019, contributing $10.3 billion to the Australian economy. However, the sharp drop in Chinese tourists during the lockdown has been a heavy blow to travel agencies and tour guides who rely on Chinese tourists, and some companies are even on the verge of closure. While the number of Chinese tourists is picking up, they are far from pre-pandemic levels.
1.Impact of the pandemic: Lockdowns and travel restrictions have significantly reduced the number of Chinese tourists who are unable to travel to Australia.
2.Visa issues: Some netizens said that it may not be that they don't want to travel to Australia, but that they were denied visas because of visa issues.
3.Rivalry: Southeast Asian countries have formed a tourism competition with Australia, attracting more Chinese tourists. These countries have signed visa-free agreements and advertised a strong welcome to Chinese tourists.
4.**High: Australia's consumption level is relatively high, and the travel budget is large, which is not suitable for all tourists.
5.Lack of attractions and food: Some netizens believe that Australia has fewer attractions and limited food options, which are not too attractive.
6.Long flight time: Since Australia is far away from China, the flight time is relatively long, which is not very friendly for some people.
1.Natural beauty: Australia is known for its magnificent natural scenery such as the Great Barrier Reef, ** Coast, etc., which attracts many tourists.
2.Extraordinary wildlife: Australia is home to unique wildlife such as kangaroos, koalas, wombats, etc., which are a great attraction for animal-loving tourists.
3.Diverse culture and arts: Australia has a diverse range of cultural and artistic activities, including the Sydney Opera House and the Melbourne National Gallery, which allow visitors to experience different cultures.
4.Safety and stability: Australia is considered a relatively safe and stable country, which is an important factor in the choice of tourists.
5.Education and medical resources: Australia has high-quality education and medical resources, which attracts many international students and medical tourists.
1.Explore other markets: The Australian tourism industry can look to other markets, such as Europe and North America, to reduce its dependence on the Chinese market.
2.Strengthen publicity and promotion: increase the publicity of Australian tourism through various channels and **, and improve visibility and attractiveness.
3.Offering a variety of attractive ** and services: Develop diverse tours** to attract different types of tourists, such as nature lovers, adventurers, etc.
4.Improving visa policies: Simplify visa procedures and provide more convenient visa services to attract more tourists.
5.Lower**: For higher issues, you can consider lowering or providing more preferential discounts to increase tourists' willingness to choose Australia.
In short, the dilemma facing the Australian tourism industry needs to find a workable solution. Although the decline in Chinese tourists has had a significant impact on Australia's tourism industry, there are still opportunities to attract more tourists to Australia through appropriate adjustments and improvements.