Fujian, January 31 (Zhu Wenjuan, Huang Haoyu) "This is a pickled cabbage made by local farmers, green and natural, crisp and sour to eat, appetizing and ...... rice."Recently, in Changfu Village, Xiamao Town, Shaxian District, Sanming City, Fujian Province, a "live broadcast room" was set up in the open space in front of the office building of the village committee.
Lin Sihong is a youth league member from Fujian China Tobacco Xiamen Tobacco Industry Co., Ltd. This is the second time she has come to Xia Mao Town to "visit relatives". Among the people who traveled with them, there were not only "old acquaintances" who have been here many times, but also "new faces" who participated for the first time, although they came from different departments, they all had the same purpose: to help rural revitalization.
Mountains and seas draw "concentric circles" together, and work together to promote revitalization. In recent years, Xiamen Tobacco Industry Co., Ltd. and the Party Committee of Xiamao Town have jointly explored the model of pairing and co-construction of tripartite party branches and youth league committees of towns, enterprises and villages, and regularly organized party members and cadres and youth league members to go into Yubang Village, Changfu Village and other places, and actively integrate into the overall situation of local economic development while carrying out research-based learning and experiential learning, and make suggestions for rural revitalization.
Drive about 3 kilometers northwest from Xiamao Town, cross the wooden covered bridge "Longfeng Bridge" shaded by green trees, and arrive at Yubang Village, which has many titles such as "National Rural Tourism Key Village" and "Shaxian Snack First Village". This is also the place where the party members and youth league members of Xiamen Tobacco Industry Company settle down for discussions and exchanges every time they "visit relatives".
With the comprehensive promotion of the rural revitalization strategy, in recent years, Xiamao Town has taken Yubang Village as the main body of joint construction, and jointly established the "Yubang Area" with five surrounding villages, including Changfu Village and Ruyuan Village, giving full play to the brand effect of "Shaxian Snack First Village", creating a diversified cultural and tourism project integrating snack experience, red research, folk customs display, and ecological health care, and at the same time relying on the unique resource endowment to strengthen the existing industries and develop characteristic industries.
The so-called relying on the mountains to eat the mountains and relying on the water to draft the water, to carry out pairing and co-construction, and to help rural revitalization also need to be based on local resources and adapt measures to local conditions.
introduction and promotion + live broadcast promotion", so that local good things and characteristic culture "go out". "Snack + cultural tourism" is one of the emerging characteristic industries in Yubang Village. In the co-construction activities, based on promoting the development of local characteristic industries and doing practical things for the employees of the enterprise, Xiamen Tobacco Industry Company introduced Shaxian snacks into the enterprise canteen, so that the employees can eat healthier and more satisfied; Encourage young employees to become anchors, lead the audience in the live broadcast room to taste authentic and authentic Shaxian food, explore the cultural stories behind them, and let more people feel the charm of local customs and Shaxian snacks through immersive promotion.
As the location of the "First Village of Shaxian Snacks", over the years, many people in Xiamao Town have chosen to go out to start a business and operate Shaxian snacks, and some farmland has gradually become idle.
Since 2022, Xiamen Tobacco Industry Co., Ltd. has encouraged party members, volunteers, and youth league members to actively claim paddy fields, experience agricultural labor, and participate in food production by contributing to entrusted farming and contracting labor.
Comprehensively promoting rural revitalization requires young people in the new era to stand up and take responsibility, and they need to read more books with words and books without words. The development of pairing and co-construction activities not only provides opportunities for party members and youth league members to learn and practice at the grassroots level and in rural areas, but also contributes to ensuring food security and helping rural revitalization. Liao Jinjie, secretary of the Youth League Committee of Xiamen Tobacco Industry Company, introduced that they have signed a "I have acres of land in Yubang" claim agreement with Yubang Village for two consecutive years, hoping to revitalize the "sleeping" land through the subscription of youth league members, so that more high-quality rice can go out of the countryside and be understood by more people.
Xiamao Town is a large agricultural town, with rice as the main food crop, and cash crops as tobacco leaves, greenhouse vegetables, etc. Based on the use of tobacco to stabilize grain and promote rice with tobacco, in recent years, the Shaxian District Tobacco Monopoly Bureau (Branch) has sought the support of the local first-class department, and strived to build a thousand-acre industrial complex demonstration area centered on Xiamao Town, comprehensively promoted the "tobacco + high-quality rice" rotation model, developed large-scale planting, and helped local economic development with industrial integration and development.
Taking the industrial complex as a practice platform, Xiamen Tobacco Industry Co., Ltd. carries out co-construction activities with Shaxian District Bureau (Branch), Xiamao Town Youth League Committee, and Yubang Village Party Branch from time to time, and organizes party members and youth league members to go into the fields to teach and exchange around the key and difficult technical problems in the tobacco production process, so as to help improve the quality of tobacco leaves, so that tobacco farmers can have "skills" to grow tobacco and "roads" to get rich.
Over the past two years, Xiamen Tobacco Industry Co., Ltd. has also cooperated with relevant medical institutions to carry out free clinics in the countryside, providing professional health consultation and free diagnosis and treatment services for villagers on the spot, and popularizing prevention and treatment knowledge of hypertension, diabetes, and coronary heart disease to villagers through live broadcasts. Walk into the campus to guide the children to operate drones on site, learn photography skills, and feel the magical power of science and technology; We visit families with college students in financial difficulties and provide them with help within their ability to make them feel the warmth of society.
Rural revitalization requires the joint participation and long-term efforts of all sectors of society. Zhang Weihua, Secretary of the Party Committee of Xiamao Town, said, "Thank you for the continuous support of tobacco companies, and welcome everyone to come to 'visit relatives' often, give us more ideas and suggestions." ”
Under the combined effect of the endogenous power of rural revitalization and the external thrust of co-construction and assistance, Yubang Village is becoming more and more beautiful, with an endless stream of tourists and smiling villagers.
Help rural revitalization and fulfill the responsibility of state-owned enterprises. Xiamen Tobacco Industry Co., Ltd. said that the next step will be to dig deep into the needs of co-construction, do practical and detailed co-construction activities, jointly build a "bridge to get rich" for the masses to increase income, and pave the "happy road" for people's lives.