Recently, the first Wensheng ** model SORA released by OpenAI detonated the world. Based on short text instructions entered by the user, SORA can generate up to 1 minute of HD** and create complex scenes with multiple characters, specific types of movement, and accurate subject and background details.
The emergence of SORA can be described as an important milestone in the development of artificial intelligence, and the maturity of this technology will definitely bring subversive changes to many industries, the first of which is the entertainment film and television industry, and SORA can take over multiple tasks such as directing, cinematography, and editing alone. In addition to film and television, what impact does SORA have on the cultural tourism industry?What new opportunities and challenges will it bring to the cultural tourism industry?
Previously, there were ** generation tools and ** Wensheng ** model Gen-2, Stable Video Diffusion, PIKA 10 and so on, what is the subversiveness of SORA in?
Because the traditional generation tool is to collect a variety of samples and then stitch and combine, SORA is completely different, it is through massive learning, understanding and simulating the physical world in motion, and using computer vision technology to simulate these changes to create new visual content. Other Wensheng models of the same kind are more like "SORA generates a real sense**, which far exceeds other Wensheng models in terms of length, complexity and content accuracy, and can understand and present the emotions, perspectives, and light and shadow in the user's imagination."
What changes will SORA bring to the cultural tourism industry?
SORA can bring changes to many aspects of the cultural tourism industry, such as planning, planning, publicity, and operation.
Project PlanningAfter the future SORA technology matures, there is no need for drawings, nor complex 3D modeling and tedious frame-by-frame rendering, and various cultural and tourism projects can see the final effect through ** before landing, which greatly improves production efficiency and reduces production costs.
Content creation: SORA provides a new impetus for the content innovation of the cultural tourism industry, at present, the short ** is the mainstream media of cultural tourism promotion, as small as a scenic spot, as large as a city, will be through the release of interesting, novel ** content, attract more users' attention, improve the rate of cultural tourism brand projects. Whether it is a city promotional video or a variety of marketing shorts, it takes a lot of manpower, financial resources and time to produce and promote, and with AI generation technology like SORA, the producer can use a simple text description to let the model generate all kinds of different styles of ** content according to different needs, while reducing costs and increasing growth, it can also present the cityscape and characteristics from multiple perspectives.
Immerse yourselfThe cultural tourism industry can develop more novel and interesting products and services to attract more consumers, and on the basis of various cultural tourism scenes and storylines generated by SORA, users can immerse themselves in the multi-sensory impact of the virtual world through VR equipment and enjoy a richer travel experience. And the current virtual tourism products are one-to-many, tourists can only experience the virtual tourism products limited by enterprises, the future relying on SORA may achieve one-to-one, enterprises according to the style characteristics of tourists to provide personalized, customized virtual story scenes, enterprises in order to meet the diverse needs of tourists at the same time, can also increase income**.
At present, a number of cultural and tourism companies have said that they will actively explore the use of this advanced technology, for example, Lingnan Co., Ltd. said that the company pays close attention to the development and change of AI technology, and now explores the application of some technologies such as image recognition and generative creation to the company's VR applications, immersive experiences, intelligent interactions, holographic technologies and other innovative products. In the future, the company will actively strengthen the application and iteration of innovative technologies including SORA in the company's existing products in combination with customer and market demand, enhance product competitiveness, and provide the whole industry chain service of theme cultural and technological projects integrating creative design, technology research and development, project implementation and content production for various theme parks, tourist attractions and science and technology venues.
In addition to the opportunities, the emergence of SORA has also brought some challenges to the cultural tourism industry. On the one hand, because SORA can automatically generate ** content, this may make some traditional cultural and tourism products lose their uniqueness and originality. On the other hand, because SORA is trained on large amounts of data, the content it generates can be subject to data bias, which requires more rigorous scrutiny and gatekeeping during the production process.
Whose job will Sora smash?
With the continuous progress of science and technology, artificial intelligence has shown its strong potential in many fields, many people are worried that these emerging technologies will replace humans, in fact, from chatgpt to sora, these technologies are to make human creativity more convenient, bringing about the improvement of production efficiency, it can not replace the innovation ability of human beings, which is also one of the core competitiveness of the development of cultural tourism and even various industries, and these technologies can further stimulate more people's creativity in some aspects.
All in all, the tide of technological development cannot be stopped, and we should have an open and inclusive attitude to actively explore the application potential of technology in the cultural tourism industry, and at the same time pay attention to the problems it may bring and solve.
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