For most young people who go to a foreign land alone to work hard and want to realize their ambitions in a big city, "renting" is the only way to go. In the face of the growing rental demand of new citizens and young people, in the past year, various localities have successively supported the development of the housing rental market by optimizing the housing provident fund rental withdrawal policy, accelerating the development of the rental market, and promoting the construction of affordable rental housing.
With the arrival of the "rework tide" after the Spring Festival, the rental market is about to enter the traditional peak season. In order to effectively help users rent houses smoothly, on February 20, 58.com and Anjuke launched the "2024 New Year's Rent Rush Festival", which will last until March 4, striving to create a rental experience of "enjoying the whole year, worry-free and relaxing all year long".
It is understood that this event not only brings together millions of high-quality ** participants, covering landlord direct rental, brokerage company**, rental housing, brand apartments, etc., but also provides limited-time special offers, full reduction, free accommodation, service fee reduction and other colorful gifts. At the same time, in order to facilitate users to quickly lock in, this event has a new live broadcast form, allowing users to understand the information with the anchor "face-to-face" in the live broadcast room, and help users find a cost-effective place to live in the New Year with a richer and more convenient viewing mode.
Large coupons can be enjoyed immediately, and it is easy to "hoard" the annual rental subsidy.
In order to effectively alleviate the pressure of users to rent a house, the "2024 New Year's Rent Rush Festival" has prepared a variety of rental preferential benefits, including long-term rental apartments**limited-time special offers, high-quality**rent discounts of up to 3,000 yuan, rents as low as 6% off, super discounts** and other gifts. Users can participate in the activity on the 58.com and Anjuke APP, and obtain relevant preferential information according to the city where they are located.
During the event, 58.com and Anjuke will also work with individual landlords, apartment merchants and brokerage companies to release more features such as "Mortgage One Pay One", "Preemptive Pre-rent", "Worry-free Short-term Rental", "First Rent of a Good House", "Direct Rental by Landlords" and "Service Fee Reduction". For example, the ** rental period with the "short-term rental worry-free" logo is more flexible, with the lease period ranging from a few days to several months, which is more suitable for users with temporary turnover and short-term residence needs. Whether it is for tenants who want to rent a whole rental, a short-term transition, or are looking for a low price and high quality**, they can solve their needs in the "2024 New Year's Rent Rush Festival".
In response to the pain point of opaque information that users are concerned about, this event is equipped with brokers to "shoot good houses", and brokerage companies have been verified by real estate agents offline, which is reliable, so that users can choose a house more worry-free. At the same time, 58.com and Anjuke carry out multi-dimensional certification for landlords' direct rentals, and strictly control the qualifications of merchants through the apartment system for long-term rental apartments, so as to ensure the authenticity of all types and escort users' rental experience in an all-round way. In order to improve the efficiency of tenants' room selection, this event also provides services such as "housekeeper lectures", through a one-shot shooting method, 1 minute to present a real good house, restore the whole picture, and help tenants understand the situation without leaving home, including room configuration, services that the apartment can provide, surrounding facilities, preferential information, etc., to provide more convenience for tenants.
For the first time, the "2024 New Year's Rent Rush Festival" added a special area of "Brand Exchange" in the event, screening national chain brand apartments and brokerage companies that have in-depth cooperation with the platform, and leading leasing merchants from all over the world for centralized display, including well-known brands such as Longfor Guanyu, Lehu Apartment, Zhongrun Zhijia, Rubik's Cube Apartment, etc., New Real Estate and Yijia from Chongqing, Haifeng Housing and Guangfa Rental from Xi'an, as well as Qixi Apartment and Zhengzhou Real Rent from Zhengzhou, will participate in it and jointly provide high-quality and good houses to tenants.
Boutique**Choose as you like, full-cycle service to reshape the rental experience.
The development of the housing rental market is inseparable from policy support. At the beginning of the new year, the housing rental market received a policy "gift package". On January 5, the People's Bank of China and the State Administration of Financial Supervision and Administration issued the "Opinions on Financial Support for the Development of the Housing Rental Market", proposing to effectively increase affordable and commercial rental housing around solving the housing problems of new citizens, young people and other groups**. Previously, Beijing, Shanghai, Guangdong, Shandong, Jiangxi and other places also anchored the housing needs of young people in new citizens, broadened the way to raise affordable rental housing, and explored and improved the multi-level rental housing system.
In order to meet the housing needs of more new citizens and young people, the "2024 New Year's Rent Rush Festival" has comprehensively increased the coverage of ** and included "rental housing" in the activities. It is reported that the "rental housing" is more friendly to users who urgently need to reduce the pressure of rent, **compared with similar types in the surrounding area**, and the internal facilities are also relatively perfect. Users can use the "rental housing" channel of 58.com and Anjuke to carry out customized list screening based on the characteristics of region and house type, so as to find affordable rental housing of the nature of municipal enterprises or other enterprises faster and more completely, so as to fully meet the personalized needs of users.
As the "post-00" graduates and "Generation Z" youth have gradually become the main force in the rental market, they have put forward higher requirements for housing quality and life services, and many people have taken long-term rental apartments as a living choice to obtain a "sense of relaxation" in life. In order to meet the rental needs of the target group, this year's event has also expanded to include long-term rental apartments**. Most of the houses are strategically located, with fine decoration design and complete configuration of household appliances and furniture, which truly achieves "bag check-in". In addition, the long-term rental apartment is also equipped with an exclusive housekeeper to provide post-rental services to protect the needs of users throughout the cycle.
In view of the landlord's direct rent** favored by young people, 58.com and Anjuke also provide users with multiple guarantees through the "worry-free rent" service, which can not only give priority to helping tenants screen real information, but also provide a number of rental rights and interests such as pre-lease cleaning, ** contracting, post-rental maintenance, and family property protection, so as to achieve an apartment-like living experience. During the "2024 New Year's Rent Rush Festival", the "worry-free rent" benefit will be increased again, and tenants** can enjoy additional benefits after completing the contract, including a moving coupon of up to 40 yuan, a cleaning gift package of up to 120 yuan, rent insurance, fraud compensation and 300,000 yuan protection insurance, etc., so that users can rent with peace of mind and live with peace of mind.
Write at the end. From "living in a house" to "living in a livable place", the quality of renting is to some extent related to the quality of people's lives, and also carries the dream of new citizens and young people to live in peace. Considering that the "rework tide" after the Spring Festival every year will drive rents**, in order to allow more tenants to rent cheap and comfortable houses, 58.com and Anjuke continue to innovate the activities and gameplay, through the internal and external resources and multi-channel linkage of 58.com and Anju passenger stations, so that welfare activities can reach users with rental needs, help new citizens and young people quickly find their ideal residences, and devote themselves to work, study and life in the new year.
In the future, 58.com and Anjuke will continue to deepen their services, and help more strivers in the city rent with peace of mind with rich preferential and safe services, so as to realize "this peace of mind is my hometown".