With the arrival of the Spring Festival in the Year of the Dragon in China, the "New Year's flavor" of the world has also become stronger. Today, nearly 20 countries around the world observe the Chinese New Year as a legal holiday, and about one-fifth of the world's population celebrates the Lunar New Year in one form or another. Recently, there has been a period of foreigners purchasing New Year's goods on the Internet: a British lady strongly recommended a Chinese brand electric car as a New Year's gift, saying that she would give one to her brother. According to data from China's Alibaba Group's cross-border e-commerce platform, products such as red envelopes, window flowers, Chinese knots, and Spring Festival couplets with "Chinese dragon" elements, as well as the "New Year blind box" of the Guochao brand, have been sold to more than 100 countries overseas.
Domestic products "sail to sea, not only at this node. Last year, Chinese products swept South Korea's "Black Friday". In recent years, European people have frequently snapped up "heating artifacts" such as Chinese electric blankets. Chinese tea drinks and domestic beauty products are also popular among overseas young people. "Chinese goods" have set off waves of craze overseas. What is the traffic password behind this?
For consumers, "Wumart" is the first demand. Taking domestic electric vehicles as an example, since New Year's Day this year, the number of American consumers placing orders for Chinese electric tricycles from e-commerce platforms has soared. It turns out that this seemingly inconspicuous short-distance tool has found a point of convergence with European and American farms and the narrow streets of European cities, making local users feel "really fragrant". Practical, mature technology, "Made in China" popularity behind the long-term accumulation of industrial chain and chain advantages.
This advantage also brings a very high cost performance. According to Korean media, many Koreans switch to soy milk due to Korean milk. The Korean brand soymilk machine** is 2 to 3 times higher than the Chinese brand, in this case, the Chinese soymilk machine has created a sales miracle in the local area: South Korea's largest e-commerce platform data shows that from January 1 to 25, the sales of Chinese soymilk machines sold directly from overseas surge of about 1,300 times.
In addition, the good shopping experience has also been affirmed by overseas consumers. Singapore's "Lianhe Zaobao" recently told such a story that a resident of Ho Chi Minh City, Vietnam, bought a 2The cost of a 5-liter electric kettle is even lower than that in Vietnam. This is not only due to China's efficient logistics system, but also from the active layout of Chinese e-commerce overseas. According to statistics, in the top 10 list of global shopping apps in 2023, Chinese e-commerce platforms occupy half of the country.
In addition to value-for-money and convenient shopping, the humanized and intelligent experience provided by "Chinese goods" has also won a reputation overseas. Vanessa, a housewife in South Africa, is happy with the "new member" in the family. It not only reminds your family when food is due, recommends hundreds of recipes, but also informs your family of the ingredients they need to buy that day. This "new member" is the smart refrigerator launched by China's home appliance companies.
Thanks to its innovative R&D capabilities and the flexibility to adapt to local needs, "Created in China" is bringing new experiences to consumers around the world. Recently, Ernst & Young, an international accounting firm, jointly released a report with Chinese institutions, pointing out that China is an important manufacturing base and exporter of global consumer electronics and household appliances, accounting for more than 22% of the global market.
Global consumers pay for "Chinese goods", not only for high-quality products, but also for unique and attractive cultural values. From intangible cultural heritage handicrafts, cheongsams and tea drinks appearing on foreign streets, to representatives of China's time-honored liquor industry frequently appearing on international high-end platforms such as the G20 Summit and the Davos Forum, the inheritance of Chinese civilization for more than 5,000 years has endowed domestic products with the cultural confidence to go to sea, and conveyed the concept and bearing of "harmony and difference, beauty and commonality". This has also made more foreigners interested in "Chinese goods".
Nowadays, elements of traditional Chinese culture can be seen in many Chinese products favored by overseas consumers. For example, a Chinese beauty brand applied the oriental micro-relief process to the lipstick paste, the thousand-year-old white porcelain process to the product packaging, and the Miao silver art to the makeup packaging box. From the Forbidden City and Sanxingdui cultural and creative products that sell well overseas, to the trendy designs that integrate elements such as Chinese ladies and terracotta warriors and horses, domestic brands continue to gain fans overseas. At present, 48 Chinese brands have been selected as one of the "Top 500 World Brands", ranking third in the world.
The national is also the world. The excellent traditional Chinese culture is the deepest gene of "Chinese goods". "Chinese goods" have repeatedly stood in the C position overseas, which not only promotes the world's leading prosperity and economic development, but also promotes exchanges and mutual learning among civilizations, and brings upward Chinese power to the world.
International Critic Commentator).