Let's talk about the liquor endorsed by Messi, which is really loved and hated. As the king of the ball in the hearts of fans, Messi's talent and magical performance on the pitch are unmatched. However, how did he have anything to do with liquor this time?
First of all, I want to say that Messi's endorsement of liquor sounds a bit strange. He's a real Argentine, but he came to China to advertise wine, which seems to me to be a short-circuit.
In fact, this is the means of exploiting the star effect. However, we Chinese pay attention to "things gather by like, people by groups", so a football star to endorse wine, in our Northeast dialect may have to ask, "Can this work?" ”
Lao Tie, this liquor bottle, ** is really not a joke, 6600 a bottle, which makes me, an ordinary person, feel a lot of pressure. The official said that it was being adjusted and optimized, I think this is more like "the mouth sounds good", what's wrong, isn't there a little bit of pressure in my heart?
Messi's account has recently attracted a lot of attention because of the previous trip to Hong Kong. While we understand that injuries are common, it was clear that this communication was not ideal.
In his statement, he said he couldn't play due to inflammation of the adductor muscles, but that always sounded awkward. Messi needs to be careful that the public's emotions need to be dealt with properly.
This statement completely disrupted the emotional line of the public, and those who still had a glimmer of anticipation and enthusiasm are now disappointed.
This incident is a complete farce, and the behavior of this liquor brand is even more ridiculous. They found a soccer celebrity to endorse it, hoping to attract attention and increase sales.
However, such an operation is like walking alone at night, and you may encounter unexpected dangers at any time. Now, the product has been taken off the shelves, the Weibo content has been hidden, and the official short ** account has also been emptied, obviously they are trying to cover up the facts and patch the loopholes.
What is the difference between this and what we often say?
In the end, this matter is like the "emperor's new clothes". Even if Messi is a giant in football, endorsing liquor can't hide this ridiculous scene.
And what about those who are trying to justify this matter, aren't they the sycophants in that story? We ordinary people just watch the excitement and make jokes, and no one will take this matter seriously.
The important thing is to go back to life itself and look at our wine culture, which is itself subtle and introverted, how can it need a "star-studded" signboard to elevate it?
In this magnificent land, if you want to make money, a few stars alone are not enough, this market needs real strength, it needs to know our rules and respect our culture.
Otherwise, even if you are Messi, you will face the fate of "being taken off the shelves".