At the end of the year and the beginning of the year, the catering industry should usher in the year-awaited "New Year small climax", businesses in various regions have been waiting for a year, all want to make a fortune in the Spring Festival, but in January this year, after a short New Year's Day warm-up, the market performance was not as enthusiastic as expected, and the next income was not very ideal.
It is understood that almost all the shops on the catering street of Wenbo Road in Zhengzhou, Henan Province have been spared, among them, local food shops such as roast duck, ramen song, beach sheep restaurant, and pot chicken are currently closed, and the store signboard has been removed. Many shops have hung up notices in front of them that say "Shop for Rent".
Nationwide, not only Zhengzhou has seen a "cluster recession" in the catering industry, but Changsha, Chongqing Guanyinqiao and Beijing Xinguangjie shopping malls are also unable to escape the "collective closure". Minmetals Live Plaza, Kaifu District, Changsha, only one Malatang store in the entire area is holding its position, the whole square is empty, and consumers are almost extinct; Chongqing Guanyinqiao Internet celebrity food street, forced to close a large number of stores by the high rent of 6w3 that needs to be paid quarterly; In Beijing's Xinguangjie shopping mall, the food court called "Dinghui Market" gathers a variety of snack stalls such as cudi, pancake stands, teppanyaki and hot dry noodles, but since opening in mid-January, it has not been able to attract enough customers, and there are only about 20 consumers with hundreds of seats.
Looking back on 2023, the first battle in the catering industry is in full swing, coupled with consumers becoming more and more rational consumption, there is really a "low-price wind" on the catering track. For example, a "hot pot discount restaurant" has recently appeared in Zhengzhou, and the slogan is "the boss will give himself a discount first"; Chengdu even has a "6 pieces of 6" hot pot**.
Nowadays, such first-class wars abound, new stores have sprung up everywhere, and the business district has made great efforts to introduce various catering brands, resulting in a significant increase in the number of first-class brands in the market, far exceeding the growth rate of consumer demand.
According to enterprise statistics, 3.18 million new catering-related enterprises were opened last year, and the data of revocation and cancellation was 13590,000, indicating that there were nearly 28 last year80,000 newly opened F&B businesses went through the process of opening to closing within a year.
Judging from the current situation alone, after the Spring Festival holiday, the catering market is very likely to set off a new wave of small upsurge in store opening. At that time, new entrepreneurs will enter the game with new ideas and full enthusiasm, some professional brands will be steady, and at the same time, the head brands will also continue to make efforts to increase their competitiveness. But the war will continue, and the competition will only intensify.
What do you think about the wave of store closures a year ago?