Before you know it, there are only a few days left until Chinese New Year's Eve, and this year is really going by too quickly. The biggest feeling is that I am making less money, and people are busier, but I have more time to spend with my family. This is also a bad thing, so during the Spring Festival holiday, you should watch more movies with your family. In the past, the Spring Festival stalls were watched alone, and I always felt that watching movies was a very personal thing, even relatives and friends couldn't match the airwaves. Although there are no large-scale special effects for this year's Spring Festival, the proportion of comedy films is very high, and it is suitable for a family to watch.
In 2023, the domestic box office will recover, but it will not reach the expected level of the country, and people's consumption levels will not return to 2019. The top ten box office has been on the list for two consecutive years, and no Hollywood movies have been on the list, and the market is completely dominated by domestic films. After all, Hollywood is also more cringe now, and has not launched any blockbusters that are loved by the whole people, superhero movies and Rapid 10 aesthetic fatigue, and it is better to not be able to stop sticking to the ground at the annual meeting. Sara was a huge fan of Oppenheimer, but this semi-biographical film was destined to be loved by everyone.
At present, I can't fully confirm the list of Spring Festival stalls, but here are some of my personal thoughts, purely for the sake of Tu Yile.
1st place: Hot and piping hot.
This is a new work directed and starred by Jia Ling, Hello Li Huanying was a miracle back then, and successfully moved the audience from all over the country. The theme of this time doesn't seem to be close enough to the ground, and the idea of an otaku girl regaining her life through boxing is relatively well-behaved in the domestic environment. Mainly because it is adapted from a Japanese movie, Sara's 100-yen love that I liked very much a few years ago, because I had nothing to do after I quit my job at that time, and this film made me feel a lot. After localization, it will definitely not be too sad, but will add various comedy elements, and there are many familiar faces in the cast lineup. There have been too many announcements from the distributor in the past month, and Jia Ling's crazy fee reduction marketing will attract many girls to the theater.
2nd place: Article 20.
Zhang Yimou's films in recent years are not very suitable for me, even if it is Man Jianghong last year, but this film of the national teacher looks okay, returning to realistic themes and the people, and the law of campus bullying is a hot topic. Don't be fooled by the comedy label, it's more like a period film. At present, there is not much to see in the trailer, many actors are TV drama professionals, and there is a guarantee in terms of acting skills, which will also attract some fans. Friends who have watched the test screening gave a positive score of 9, confirming that it is a HE ending and has a comedy component, it seems that the director made a compromise choice in the face of the market in order to reconcile the reality of the movie, and Sara is optimistic about the box office rushing to the top two.
3rd place: Flying Life 2
Han Han's overall level is relatively stable, all above the passing line, and it is not the first time he has come to the Spring Festival stalls. Although the word-of-mouth of the four seas in 2022 was smashed, the flying life in 2019 exploded, so he launched a rare sequel. Sihai was sprayed mainly by the ending, no one likes to watch bad work in the New Year, this time the flying life 2 should be based on laughter. Although Shen Teng's reputation has declined in recent years and lost the popularity of many passers-by, if the content of this film is high enough, the top three at the box office are still stable, and whether it can be second depends on the stamina. Racing is very attractive to many boys, and the ending of the first part is actually quite perfect, and the second part is forced into a two-protagonist narrative.
Fourth place: Bear infestation reverses time and space.
Since the bear infested defeated the Pleasant Goat head-on, it has become the strongest animation IP in the Spring Festival file, and now it has come to the tenth part. Although the score of bear infestation in recent years is not high, it is getting better and better at the box office, and it is a movie series suitable for all ages, even if parents don't like it so much, they will accompany their children to watch it. The overall quality of the Bear Infested series is improving, not only with low-quality children's funny themes, but also with a wider range of story themes. Last year's bear infested box office was amazing, and Sara feels that this year's fourth place has a good chance of getting the fourth, because the competitors don't seem to be strong, and maintaining quality can stabilize the operation, and the feelings of the 10th anniversary are also here.
5th place: Mr. Red Carpet.
This is a movie directed and starred by Ning Hao, not the previous producer and producer status, the two screenwriters have cooperated with him, but the crazy alien quality is not complimentary. The movie tells the story of Andy Lau as a movie superstar, who decided to shoot rural themes in order to win awards, but as a result, all kinds of absurd things happened, and this setting is very characteristic of Ning Hao. But judging from the overseas premiere evaluation, this film is somewhat similar to the main competition, and the rich man funded the director's adaptation of the Nobel Prize**, and as a result, the entire crew had a big problem. This kind of black comedy is a test of rhythm control, and Sara is worried that the second half of the movie will not be recovered, so she can only pull some chaos in the entertainment industry to make people laugh.
6th place: Let's shake the sun together.
This movie is obviously not suitable for the Spring Festival, because this is the final chapter of the trilogy of life, and Han Yan's previous tumor Jun and Xiaohonghua successfully deceived a lot of tears, and this time is no exception. Two critically ill patients made a deal, originally just in exchange for organs in exchange for the promise of caring for the family, but later they still developed feelings. Although the main line is inspired by documentary reports, the elderly will feel a little unlucky to watch this kind of white-fashioned movie during the Chinese New Year, and Sara estimates that she will come to make up for it after the Lantern Festival, so she gives a low box office expectation. This is one of the few love-oriented works on Valentine's Day, and if the movie is squeezed into the top five at the box office, it means that its high quality is worthy of entering the theater.
Seventh place: The canopy of the Eight Rings Nether.
The IP of Journey to the West in the domestic entertainment market is already at a bad level, especially in animated films, this time Zhu Bajie was replaced as the protagonist, telling the love line between the second senior brother and his first love, and creating a warm man with affection and righteousness. But judging from the current poster picture, Zhu Bajie's shape is not flattering, even if it is shaped in the direction of Beauty and the Beast, it may not be able to make any breakthroughs, unless it is stuffed with literary sensationalism like Journey to the West. Since the producer has chosen the Spring Festival file, it is estimated that it is a funny-based family carnival style, and it doesn't matter if the plot is cliché, just let the audience laugh. But judging by the production team list, this is not a commercial production.
Eighth place: Huang Pi descended from the sky God of Wealth Cat.
This is the list of this year's Spring Festival schedule, Sara knows the least about the movie, and almost no valid information can be found, after all, the schedule is relatively late. The protagonist is Huang Pi in the Journey to the West era and becomes a stray cat, but the story takes place in modern times, and the four elements of pet + mythology + God of Wealth + Year of the Dragon are still relatively festive during the Spring Festival, and should be positioned as happy and funny. Huang Pi divided into 5 doppelgangers, so there were 5 cute God of Wealth cats on the poster, judging from the press release, motion capture technology was used, and the special effects were done well. This is the latest work of the producer of the Return of the Great Sage, and there is also a Cantonese version of the dubbing, which can attract children in Guangdong to watch.