From "Night Deer City".
Crossing to "Gusu at half past eight", the curling music of Wenzhou Southern Opera.
and Suzhou Kunqu Opera, chasing the memory of "Old Wenzhou" in Wuma Street, and dreaming of beauty in a second.
View the night before the tour map "......
Meet, collide, blend, this winter, Lucheng Cultural Tourism meets in Gusu and invites guests to a New Year appointment.
On January 28th and 29th, the 2024 Wenzhou Lucheng Cultural Tourism (Suzhou) Winter Promotion Activity was successfully held. PassedLandmark flash mob, talent sharing salon, industry exchange and negotiationIn other forms, it attracts citizens and tourists with emerging formats, Oufeng Song Yun, intangible cultural heritage, and food appreciation, and makes every effort to set off a consumption boom in Wenzhou in winter.
On the evening of the 28th, Suzhou Guanqian Street was crowded, and a "cultural tourism night banquet" belonging to Wenzhou Lucheng was quietly opened. Under the joint witness of citizens and friends, Lei Bo, member of the Party Working Committee of the reserve, member of the Standing Committee of the Gusu District Party Committee, and member of the Party Group of Gusu District, Ye Hengjian, member of the Standing Committee of the Lucheng District Party Committee and Minister of Propaganda of Wenzhou City, Ming Lan, director of the Education, Sports and Culture Tourism Committee of Gusu District, Suzhou City, Ma Shaoxing, Secretary of the Party Group and Director of the Bureau of Culture, Radio, Television, Tourism and Sports of Lucheng District, Wenzhou City, and other relevant leaders jointly struck the gong to activate the "same frequency resonance" of cultural tourism in the two places and play a strong voice for development.
Wenzhou is good, don't be a mess". Lucheng District is the political, economic and cultural center of Wenzhou City, located in the southeast coast of Zhejiang, facing the river by the mountain, the river city is picturesque, has a history of more than 2,200 years and more than 1,700 years of county history, according to legend, there is a white deer flower when the city is built"Dongou Famous Town", "Hometown of Southern Opera", "Hometown of Hundred Workers".It is the birthplace of Chinese landscape poetry, the birthplace of "the ancestor of a hundred operas" Southern Opera, and the location of "Shuomen Ancient Port Ruins", which still preserves the pattern and historical style of the thousand-year-old landscape and fighting city.
Ye Hengjian, member of the Standing Committee of the Lucheng District Party Committee and Minister of Propaganda of Wenzhou City, delivered a speech.
"Weekend fun deer city, every moment is a good day! ”In the flash mob activity on the evening of the 28th, Ye Hengjian, member of the Standing Committee of the Lucheng District Party Committee and Minister of Propaganda of Wenzhou City, launched a warm invitation to citizens and friends, "Welcome everyone to Lucheng, which is full of scenery and can be visited at all times, take a walk, take a look, enjoy the beautiful winter, and pursue poetry and distance!" ”
At the scene, around the four major sections of "Dong Dong (dong) launching ceremony", "reading (dong) Lucheng promotion", "vivid (dong) immersive exhibition area" and "interactive (dong) game experience", Lucheng's characteristic cultural tourism resources and products were connected in series, and displayed to Suzhou citizens in a three-dimensional way"Millennial Dongou Poetry and Painting White Deer City".unique charm.
Zhu Xiaojie promoted Lucheng's cultural tourism resources on the spot.
The person in charge of Liangye Technology Group (Wenzhou Branch) recommended.
The event specially invited Zhu Xiaojie to speak for Lucheng, and attracted many citizens and tourists to stop and listen attentively with the combination of literature and history and the introduction and explanation in simple terms. The main person in charge of Liangye Technology Group (Wenzhou Branch) promoted night tour products such as "Tanghe Night Painting" to the public. As"China's first city memory theme marching night tour performance"."Tanghe Night Painting" uses light and shadow as the medium to condense and show the thousand-year-old humanistic style of Wenzhou.
There are also many highlights in the exhibition area. In this box, the intangible cultural heritage handicrafts such as Ou embroidery, Ou kiln, leather art, and colored stone inlay are dazzling, showing the characteristics of Lucheng's "hometown of 100 crafts"; In that room, the artistic conception of the "Jiangxin Poetry Banquet" is exquisite and attractive, and there are Wenzhou fish cakes, duck tongue and other special flavor snacks for the public to taste, the scene is full of popularity, and the harvest is unanimously praised. In addition, the scene also brought an immersive, interactive and vivid experience to the general public in the form of check-in stamps, Song Yun throwing pots, national tide juju, prize quizzes, etc., and turned the winter night of Gusu into the summer.
In order to continuously expand the key source markets of Suzhou and even the Yangtze River Delta, and comprehensively enhance the popularity and reputation of Wenzhou Lucheng cultural tourism brand, on the afternoon of the 28th, well-known tourism experts @Shu Xiuer, @我的名字叫木鱼, @感光 photosen, @在路上的小羊, @浪毛线joe, as well as representatives of Suzhou self-driving agencies and Lucheng District cultural and tourism departments gathered in Suzhou Youjian Art and Culture Space to open a show"Winter tour to Lucheng to play a new horizon".Salon Conversations.
It is reported that the five experts each chose a unique perspective, took different routes, tasted different Lucheng, and deeply excavated the beauty of Lucheng's landscape and humanity. Lucheng Citywalk, shuttle through the old streets and alleys to feel the changes of the city, and smell the breath of the times; A couple's travel diary in Deer City, put on Hanfu, and meet the elegance and romance of Song Yun in the thousand-year-old White Deer City at the corner; Taste Deer City, from the "breakfast Yiba" glutinous rice to the "supper must-have" pork offal powder, all contain a unique Wenzhou taste; Night tour of Deer City, take advantage of the Oujiang River breeze, taste the colorful night style of Wenzhou urban area; Song Fu Lucheng year, the New Year lanterns will be brilliant, and good luck will shine on the New Year.
In the face of the increasingly open market trend and the gradually diverse consumer demand of tourists, the representatives of the cultural and tourism department of Lucheng District listened carefully to the valuable suggestions put forward by the experts and guests on the development of cultural tourism in Lucheng, Wenzhou, and said that they would take this event as a starting point to take advantage of the resources of the talents to further tell the story of Wenzhou and spread the voice of Lucheng. In the future, through the wide dissemination of a number of high-quality travelogue guides, creative short films, landscape photography blockbusters, etc., a "different White Deer City" will be presented to tourists from all angles.
It is worth mentioning that taking this winter promotion activity as an opportunity, in order to further strengthen the exchange and mutual promotion with the source of tourists and accurately connect with the market demand, on the morning of the 29th, the Wenzhou Lucheng Cultural Tourism Promotion Group and the person in charge of the key travel agency in Suzhou carried out an exchange and docking meeting, focusing on route design, product development, preferential policies and other aspects of in-depth negotiations, and making suggestions for the development of Lucheng's cultural tourism industry.
Ma Shaoxing, Secretary of the Party Leadership Group and Director of the Culture, Radio, Television, Tourism and Sports Bureau of Lucheng District, Wenzhou City, delivered a speech.
Cai Manman, member of the party group and deputy director of the Lucheng District Historical and Cultural Block Construction Service Center of Wenzhou City, delivered a speech.
Shen Shenzhen, deputy general manager of Wenzhou Lucheng District Cultural Tourism Media Group, delivered a speech.
Wu Jie, Secretary-General of Wenzhou Hotel Catering and Cooking Industry Association, made a speech.
At the meeting, Lucheng integrated resources, linked scenic spots, hotels, restaurants, etc., and planned and launched"24-hour Dongou Food Tour"."Three-day tour of the Millennium Commercial Port and Landscape Doucheng".and other theme routes, not only including Jiangxinyu Scenic Area, Mochifang Block, Wuma Historical and Cultural District and other old Internet celebrity check-in points, but also covering a series of new formats and new scenes such as Mifang CEI Cultural and Creative Park, Peculiar Ice and Snow Park, Songtai Mountain Jiushan Book Club, etc., so that Suzhou travel merchants have a more comprehensive understanding of Wenzhou and Lucheng.
Suzhou Dadi International Travel Service signed a cooperation agreement with Zhejiang Far East International Tourism.
Zhou Xiaoke, chairman of Zhejiang Romantic International Tourism, invited colleagues in the cultural tourism industry in Suzhou to step on the line.
The scene also released the incentive policy for tourists in Lucheng District, including rewarding travel agencies to attract domestic tourists, independent tourists, large teams, recuperation teams, etc., and actively attract customers with "real money".
The participants exchanged views and spoke freely.
Lucheng cultural tourism enterprises actively connect with travel agents in source areas.
As a 5A-level scenic spot in Zhejiang Province, in recent years, Wenzhou Lucheng has fully excavated the city's resource endowment and cultural heritage, and is committed to allowing tourists to get a more comfortable travel experience, and the market volume and product sales have also increased year by year. The relevant person in charge said that Suzhou, located in the hinterland of the Yangtze River Delta, has always been an important source market for Wenzhou tourism.
The event to:"Weekend Fun Deer City".As the core publicity element, it aims to warm up the Spring Festival holiday travel market in advance, not only successfully carry out a number of sub-activities, but also launch advertisements through multiple channels such as Suzhou high-speed rail station, taxis, and online mainstream ** and new**, continue to do a good job in the promotion of Suzhou's source market, and promote Wenzhou Shanshui Doucheng in an all-round wayAntiquityNew lookWinter fun, to attract more citizens and friends "weekend fun deer city".
Editor in charge: Gao Mei.
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