Beijing News (Reporter Wang Ziyang) As the most important traditional festival in China, the Spring Festival has released various consumer demands, and the new tea market has performed well. On February 18, a reporter from the Beijing News learned that with the tide of returning to the hometown and the tourism boom, the sales of new tea drinks during the Spring Festival holiday reached a new high, and the sales of a number of popular products were hot. Some stores of Nai Xue's tea, Hey Tea, Sweet Lala and other brands have increased their sales by more than 800%.
Nai Xue's tea ushered in a good start to the Year of the Dragon, and the sales of "eight-spiced tea" were hot, with a turnover of more than 450,000 yuan in many stores in 8 days, and sales in some stores increased by 600%. According to the data, Shanghai Bicester Village Store, Xi'an SEG 8F Store, and Thailand Bangkok Store are the top three sales stores, all of which are in popular tourist cities. In addition, transportation hub stores such as Shenzhen Airport Arrival Store and Guangzhou Baiyun Airport Store also entered the top 10 in sales, demonstrating the sales performance of new tea drinks driven by the popularity of Spring Festival tourism. It is worth mentioning that many stores in the southwest region such as Naixue's tea Chengdu Financial Holding Center store, Chengdu Intime City store, and Chongqing Jinsha Tianjie store have received large orders of 10,000 yuan.
Nai Xue's tea Spring Festival holiday store sales are booming. Courtesy of the company.
Heytea related data show that from Chinese New Year's Eve to the seventh day of the new year, the overall sales of Heytea are hot, with sales in many stores increasing by more than 400%, and some stores increasing by more than 800%. The sales of Heytea's classic popular items are gratifying, with more than one million cups of many single items sold during the Spring Festival holiday, and more than 2 million cups of succulent grapes. Relevant data show that during the Spring Festival, the top 10 cities with the highest sales growth of Heytea stores are all non-first-tier cities, and the sales of Heytea stores in Anyang, Henan, Huanggang, Hubei, Fuzhou, Jiangxi, Huainan, Anhui, Guang'an, Sichuan, Handan, Hebei, Nanping, Fujian, Lianyungang, Jiangsu and other cities increased by more than 200% month-on-month before the holiday.
Founded in Bengbu, Anhui Province, Tianlala's sales volume increased by 400% year-on-year and 135% month-on-month during the Spring Festival. Among them, the sales volume of stores in the three northeastern provinces increased by more than 800% year-on-year. The sales volume of the popular item "Qingfeng Mo Bai Fresh Milk Tea" increased by more than 150% month-on-month compared with the pre-holiday period, ranking first in the brand's Spring Festival sales.
Edited by Li Yan.
Proofreading by Jun Liu.