Recently, the price of a down jacket has attracted widespread attention on the Internet, showing that the down jacket is sold in a well-known local supermarket chain in Henan, Fat Donglai, with a price of 499 yuan, and the purchase price is only 4987 yuan, resulting in a profit of only 0$3. This news shocked and doubted many netizens, and they questioned whether Fat Donglai was selling at a loss.
In response to this situation, on the afternoon of February 1, a staff member of the Fat Donglai Life Plaza store confirmed the incident. She told reporters that the goods shown on the yellow label belong to the first concession goods, and Fat Donglai has been making greater concessions in clothing. This statement shows that the price of the down jacket is not an exception, but one of Fat Donglai's consistent strategies.
In response to this kind of price reduction and profit-making behavior, the staff of the Market Supervision and Administration Bureau of Xinxiang City, Henan Province told reporters that this is a market behavior, and enterprises have the right to set prices independently. This means that Fat Donglai's choice to reduce prices and make profits when selling down jackets and other goods does not violate relevant laws and regulations, and is a strategy for enterprises to operate independently.
As a well-known supermarket chain, Fat Donglai has always had a certain influence and popularity in the market. Through price reductions and concessions, Fat Donglai can attract more customers, increase sales, and achieve larger-scale profits. Despite the meager margins, it is still possible to make significant gains through large-scale sales.
For consumers, this means that they have the opportunity to buy relatively low prices and enjoy the benefits. However, it is also necessary for consumers to look at this strategy rationally and avoid ignoring the quality and performance of goods because of low prices.
Fat Donglai has attracted a large number of consumers through market behaviors such as price reductions and concessions, and has achieved sales growth and brand promotion. At the same time, it also reminds consumers to consume rationally when shopping, not to be attracted by low prices, and to pay attention to the quality and cost performance of goods, so as not to cause unnecessary losses.