With the progress of the times and the development of the economy, public welfare donations have increasingly become an important behavior for many enterprises to fulfill their social responsibilities and convey brand value. In the past 2023, many enterprises are enthusiastic about public welfare, dedicate love, and set an example for the whole society, which is not only a reflection of the strength of enterprises, but also drives more people in the whole society to pay attention to and be enthusiastic about public welfare.
Among these enterprises that are enthusiastic about public welfare, there are some brands from the emerging big health industry that are very eye-catching, which proves the good development trend of the big health industry. On the other hand, such enterprises also provide public health assistance to people in need with their own expertise, and convey health with public welfare love. Among them, some brands dedicated to women's health have handed in excellent public welfare report cards.
In 2023 alone, the menstrual care company donated more than $5 million
It is understood that the love of the women's menstrual care industry, is a rising star in the women's health industry in recent years. In 2023 alone, Qiaofei will donate more than 5 million yuan worth of public welfare through donations and other forms.
According to the data, in 2023, Aishan Angel Qiaofei, together with the Hunan Women's Federation, the China Reproductive Health Industry Association, the China AIDS and STD Association and other institutions, donated cash and love materials worth more than 5 million yuan to the Hunan Provincial Cancer Hospital, Xinjiang women's groups, as well as four countries in Africa, including Uganda, Burundi, the United Republic of Tanzania, and the Republic of Malawi.
Many people of insight have praised these public welfare deeds of Aishan Angel Pretty Princess, which has also won the brand due honor and recognition. So, what is it that supports this company to continue to carry out such a charity outreach?
Starting from a hope primary school, Qiaofei insisted on ten years of public welfare
According to a number of ** reports, from the beginning of its establishment ten years ago to the present, Aishan Angel Pretty Concubine has donated more than 60 million yuan to the society. Their original intention of public welfare began with a public welfare action at the beginning of the company's establishment.
Zhang Fan, the founder of Aishan Angel Pretty Concubine, once introduced to ** that at that time, he and several friends raised funds to repair the first Hope Primary School in a township in Mayang, Huaihua, Hunan, and spent more than 100,000 yuan, becoming the first public welfare donation of Aishan Angel Pretty Concubine. Since then, Zhang Fan has put forward the public welfare standard of "donating one yuan for every box of products sold" to the company.
Zhang Fan thinks; "In the concept behind the Angel of Love, love is an attitude, we all have it, and goodness is a behavior, not everyone has it, people with attitudes and behaviors can be called angels, so Love Angels, this is my own definition. "A corporate culture with love and kindness as the original intention of the enterprise has promoted the love of kindness Angel Qiaofei to adhere to public welfare actions.
According to the information on the official website of Aishan Angel, at present, Aishan Angel Qiaofei has funded and renovated 51 Aishan Angel Hope Primary Schools, held more than 1,000 purple wind chimes - women's health knowledge lectures, and carried out more than 300 "Wei Lei Action" youth sexual enlightenment and health education. In the past ten years, Aishan Angel Qiaofei has adhered to the original intention of public welfare and turned public welfare dedication into a continuous action.
According to some analysts, in the form of public welfare, the society pays attention to women's health, which is also one of the main ways to fulfill the corporate social responsibility of Aishan Angel Pretty Concubine in the past ten years. By the end of 2023, Aishan Angel has completed a donation worth 5 million yuan within one year, which is only a "small step" in the company's total public welfare donation of more than 60 million yuan in ten years. But it is also under the effect of such long-term persistence and accumulation that the angel of love and kindness has made steady progress with the power of love, and has also promoted the menstrual care industry to be accepted, recognized and praised by more people.