Techweb by Bian Haichuan.
With the gradual increase in the penetration rate of new energy vehicles in China, China's new energy vehicle industry will usher in the most volatile year in 2023. The most typical performance is that most of the black technology and configuration that will only appear in high-end new energy vehicles in the past have begun to gradually devolve to about 200,000 models, and the market and users have undoubtedly become the biggest beneficiaries while the competition is fierce.
What are the 200,000 or so new energy vehicles rolling?
Looking back at the new energy vehicle market to be launched in 2023, the data shows that the proportion of new energy vehicle deliveries in the range of 20-250,000 yuan from January to October this year (27.).27%), while giving more new forces and independent brands the opportunity to compete for share, it also makes about 200,000 new energy vehicles more and more "volume".
At present, a new energy vehicle of about 200,000 yuan can achieve 0 100km h acceleration in 3 seconds. At the same time, the vehicle also pays more attention to driving and handling performance, more and more rear-drive, dual-motor four-wheel drive models appear, and new energy vehicles are no longer only accelerating, no driving quality. There has also been a breakthrough in the battery life of new energy vehicles that consumers are concerned about. For pure electric vehicles that have been mass-produced in 2023, it is no longer uncommon for a 100kWh large battery pack to be put on the car. Larger batteries require faster charging, along with the popularity of 800v, as well as 4The charging rate of 5C has been realized, and the charging speed in the industry has also reached a new height. With the advancement of intelligent networking, the intelligent configuration of "volume" has also become an unavoidable topic.
Taking intelligent urban NOA as an example, the competition has begun as early as the BEV+Transformer + Occupancy scheme. At the time, Xpeng and Huawei were the players who were really pushing the technology on a massive scale. At the end of the year, the addition of ideals, as well as the participation of brands such as NIO and BMW, coupled with the trends of ** companies such as NVIDIA, have made the involution of urban NOA and even the entire autonomous driving industry more and more intense.
Another example is in space, to this day, the benchmark of "bigger than Model 3" has long been unable to meet the needs of current consumers, the wheelbase of 3 meters, the body length of more than 5 meters of pure electric cars in the level of about 200,000 yuan has almost become the standard, and even some models will achieve this level of size at the same time, but also will be ** down to less than 200,000 yuan, highlighting the intensification of involution.
The competition is fierce, and those who have no shortcomings win
Through the above, it is not difficult for us to see that the 200,000-level SUV track, as a battleground for soldiers, has intensified the fight among manufacturers during the year, with Catfish Tesla Model Y heavily guarded in front of it, and BYD star models, Wenjie M7 under the blessing of Huawei, etc., which can be described as a large number of players.
According to the sales list of Chedi in September last year, the best-selling pure electric SUVs in the 20-250,000 range are Song Plus EV, Deep Blue S7, Xpeng G6, Leap C11, and Buick E5. A pure electric vehicle at this price is more like a new energy vehicle than a car within 200,000 yuan, with an exciting improvement in appearance, interior, handling, intelligence, and battery life. Of course, the focus of fierce competition in this price range is focused on product power and cost performance, appearance design, intelligent intelligent driving, 800-volt architecture, vehicle specification chips and comfortable experience, etc., which can not have obvious shortcomings, or even lead.
Here we take the above-mentioned best-selling dark blueS7 as an example,In terms of intelligence,Its whole system is standardAR-HUD holographic augmented reality system,It can be deeply integrated with intelligent driving and on-board systems。 It allows users to focus on the road conditions ahead during self-driving, reduces the frequency of bowing, improves driving safety and driving pleasure, and brings a new solution of instrument display mode to the industry.
In terms of handling, the dark blue S7 has a rare pure electric + rear-wheel drive control combination in the same class, the driver can enjoy the pleasure of electric drive zero delay acceleration, and can still feel the ride comfort and sports control fun.
Another example is the Xpeng G6, which led the sales list of 200,000-level domestic pure electric SUVs for three consecutive months in September, October and November last year, as the SEPA2The first strategic product under the 0 Fuyao technology architecture, Xpeng G6 is not only the only intelligent pure electric SUV in the industry that is mass-produced and has XNGP full-scene intelligent assisted driving, but also is equipped with 800V SiC platform, front and rear integrated aluminum die-casting, and CIB battery body integration and other technologies.
Specific to the intelligent driving that the market and users pay attention to, Xpeng G6 is equipped with a total of 31 intelligent driving sensors, with 2 NVIDIA Orin-X assisted driving chips, with a total computing power of 508TOPS, so that Xpeng G6 can realize XNGP assisted driving functions, including high-speed NGP, urban NGP, LCC enhanced lane centering assistance, parking VPA-L, etc. Based on the XNet deep vision neural network, the car can also realize SR driving environment simulation display, which can project the actual scene into the car screen in three dimensions, allowing users to obtain more intuitive visual perception.
Also in terms of intelligent cockpit, the G6's first intelligent multi-scene cockpit can set environmental perception such as time, place, and temperature as trigger conditions, creating scenes that can be executed with one click or automatically, realizing the free mobilization and combination of 350+ functions, enabling users to have "advanced customization for thousands of people" and constantly unlock new scenarios for intelligent travel.
It is worth mentioning that its XMART OS 4The performance of the 0 on-board intelligent system is even more amazing, and it is equipped with a Qualcomm Snapdragon SA8155P automotive-grade cockpit chip and 14 as standardThe 96-inch floating touch screen creates a more "human-like" intelligent cockpit and emotional interactive experience with a "GPT"-like brain.
The so-called both internal and external training. In addition to the above-mentioned "core", in terms of external appearance, the coupe-style appearance of Xiaopeng G6 can indeed make young consumers like it at a glance to a large extent. Bezel-less doors, fastback styling, and enough quality interiors and details are quite eye-catching in the 200,000-level model. It should be noted that since the Xpeng G6 adopts a coupe SUV shape, it is equipped with a long wheelbase of 2890mm and a 60The 8% axle-to-length ratio brings more spacious front and rear headroom and rear legroom, and the clever illusion floating roof design balances the visual perception of the coupe with the need for large space.
Actions speak louder than words.
In addition to the best-selling, from the real reputation of the owners in the "Xpeng G6 User Satisfaction Report" released by the Electric Vehicle User Alliance, it also verifies the super product strength of Xpeng G6. It pointed out that the overall satisfaction rate of Xpeng G6 was 873 points, surpassing the Tesla Model Y's 8With a score of 71, the Xpeng G6's Net Promoter Score (NPS) is as high as 7143%, the user recommendation ranked first, and the main reasons for the recommendation were leading intelligent driving, solid battery life, large space, excellent intelligent cockpit, and high cost performance.
To sum up, we believe that at the moment when all aspects of the new energy vehicle market of about 200,000 are "rolling", only without shortcomings, and even the leader can win the market and users, and the performance of car companies in the market and the reputation of users undoubtedly prove this.