1. There are two cases of taking advantage of human greed:
In the first case, a shoe store owner was faced with a sluggish business situation, and despite handing out flyers and holding discount campaigns, there were still not many customers. Later, he took a friend's suggestion and set up a stall in front of the store to repair shoes, promising to repair the shoes of customers for free. He not only provides shoe repair services, but also prepares small stools and tea for customers to rest, and after repairing the shoes, they will be packed in bags. During the whole process, he never sold shoes to customers, but just chatted with customers about homely things.
A month later, the shoe store's business began to improve. It turned out that those customers who came to repair their shoes were greedy for the bargain because they were free, and at the same time enjoyed the excellent service and hospitality provided by the shoe store. This supreme experience has made customers have a good impression and affection for this shoe store. As a result of the free service, the customers also felt indebted and came to the store to buy shoes as compensation, and became loyal customers of the shoe store.
In addition, there is a case of opening a clothing store. The owner simply opened the store and waited for customers to come to the door, but in today's highly competitive offline business environment, it is difficult to achieve good results in this way. In order to change the status quo, he began to try to post fashion collocations and new product recommendations on social ** to attract the attention and interest of customers. He also increases customer stickiness and increases repeat purchase rate by interacting with customers and answering questions. In this way, he has successfully done his business better and better.
Through these cases, we can see that exploiting human greed to make money is not a derogatory term, but an effective business strategy. Merchants can attract the attention and interest of customers by providing free services, quality products, and premium experiences, which in turn can boost sales and word-of-mouth. Of course, this requires the provision of services and products in good faith and with good intentions, not with fraud and profit as the sole purpose.
In response to human greed, we offered this owner several marketing strategies with remarkable results:
Membership Privilege Program: Any customer who comes to the store only needs to pay 199 yuan to become our member. The 199 yuan can not only be used as cash, but also can get a cash coupon worth 299 yuan for free and a small household appliance worth 99 yuan. In addition, members can also enjoy exclusive weekly discounts. If they are able to refer someone else to apply for membership, they can also get an extra year of high-end socks.
Gradual release of the offer: The 299 yuan cash coupon cannot be used at one time, but can be deducted 10% of the 299 yuan each time you make a purchase. This is done to ensure that members receive a certain benefit every time they visit the store, thus increasing the frequency of their visits.
Practical gifts: The purchase cost of the small household appliances with a price of 99 yuan is actually only about a dozen. This giveaway was chosen because it is practical for most customers and adds to the appeal of the product.
Continuous Attraction Strategy: Free one-year socks, three pairs per month, can only be picked up in-store. This is done to ensure that members come to the store every month to make purchases.
After the launch of these strategies, they attracted 1,000 members and received nearly 200,000 in funding in just two months. Moreover, with the spread of word of mouth, the number of members continues to grow.
So, is it a loss to do so? Not really. Although we offer some into it.
This relatively low giveaway, such as a 299 yuan voucher, a small electrical appliance that costs only about a dozen yuan and 36 pairs of socks that cost less than 50 yuan. But the main purpose of this strategy is to lock in what consumers spend in the coming year. As long as they come to the store and are faced with a wide variety of clothing and enthusiastic recommendations from salespeople, they are likely to consume more products.
Through these cases, we can see that using human greed to drive sales is an effective business strategy. Whether it's free eggs in the supermarket, free beer in a barbecue restaurant or a photographer's free photo service, it all takes advantage of people's greed for small bargains to attract them to spend more. The key is to find a balance that will attract customers while remaining profitable.
How to use empty gloves white wolf to earn 500,000 a year?Many people feel confused and helpless when starting a business because they don't have the resources, funding, or background. However, there is not only one path to success, and the empty glove white wolf can also achieve wealth accumulation.
A young man wants to set up a stall to make money, but he faces a problem that he has no funds to buy, and he is also worried that the products will not be sold and the inventory will be overstocked. He used his credit card limit to solve the supply problem, and by referring to the popular products on Douyin, he found the corresponding ** merchant on **.
He used his credit card to buy various products and then set up stalls in towns and squares to sell them. Due to the popularity of these products on Douyin, his sales are quite good. For products that are not easy to sell, he took advantage of the merchant's seven-day no-reason return policy and returned all these products without any loss.
By repeating this process, he expanded the number of his best-selling products and gradually became a sourcer, no longer having to set up a stall himself. This model has made his annual income far more than 500,000.
In addition to this example, there are many similar business models, such as the business of consolidating the demand for home appliances and the business of second-hand air conditioners**. The essence of these businesses is to integrate resources and link supply and demand, and create profits through intermediate links.
For ordinary people such as community security guards, he can find the best business providers with these services by integrating community service needs, such as housekeeping, maintenance, etc., to provide convenient services for community residents and make profits. The key is to identify market needs, find the right resources, and connect the two sides effectively.
Use thinking to upgrade the annual income of 500,000Let's go deeper into a case of achieving an annual income of 500,000 through thinking upgrading, this time about the business of selling skewers of snacks on the street.
I was once approached by a fan who was very interested in starting a food stall, especially skewers. After he bought the relevant courses to learn the technology, he started to sell out. However, his approach is different because he does not rely on a single string sale to make a profit.
He uses the Internet thinking to collect materials and traffic through stalls. Every time a consumer buys a skewer and adds WeChat, he will give three skewers for free. His circle of friends is very rich in content, showing the whole process from going to the vegetable market in the early morning to collecting and counting money at night, and even the scene where he goes out to travel.
Through this content, he succeeded in creating an image of fresh, hygienic ingredients and conveying that he was making a good income by selling skewers. At the same time, he made the content of the circle of friends into ** and posted it on Douyin, with touching copywriting, such as "This is my record of selling strings for xx consecutive days, and today on xxx road, I use ancestral secret recipes." Is there a fellow here? I'll give you a taste for free.
During the most large amount of time, he will start a live broadcast to attract more attention and interaction from Douyin users in the same city. When WeChat traffic and Douyin followers accumulated a certain number, he began to explore more profit models.
First of all, he launched the secret recipe for sale, claiming that it was an ancestral recipe and sold for as much as 2,999 yuan per serving. Secondly, he began to recruit apprentices, with a tuition fee of 4,999 yuan per person. These apprentices not only provided him with additional labor, but also brought him more customers and word-of-mouth communication. Finally, he also provides merchant account incubation services and provides Douyin account operation guidance for other vendors and small businesses, with an annual fee of up to 9,999 yuan. If the account is not done, he will refund the full fee.
Through this multiple profit model, he successfully achieved his goal of annual revenue of more than 500,000 yuan.
To sum up, if you want to achieve the goal of earning 500,000 yuan a year, ordinary people do not have to blindly invest a lot of money or resources. By learning human nature, integrating resources, and upgrading their thinking, they can also succeed in the business field.