Digital Chinese New Year Challenge
Major brands are now in the stage of gaining momentum, some brands have begun to frantically polish high-end flagship mobile phones, and some brands are silently making efforts in low-end models.
No matter what kind of strategy, the result is to greatly increase product sales, only in this way, can achieve better market performance in the market.
When it comes to sales growth, the growth rate of Huawei's mobile phones is really exaggerated, which also means that once a breakthrough is made, the future market performance will be strong.
The reason is that there are two good news about Huawei mobile phones in today's mobile phone market, on the one hand, sales, and on the other hand, the news that they are gradually sold out.
In terms of sales, according to foreign media GSMARENA, since August 2023, Huawei has sold 30 million Mate60 series mobile phones worldwide.
And said that the company plans to launch the Mate70 series of mobile phones in September this year, aiming to launch direct competition with Apple's iPhone 16 series mobile phones in China and other markets.
Looking at this data, it really gives people a feeling that the sales of Huawei mobile phones have really increased by a large margin, but in fact, it is still a bit fake.
On the one hand, even now, the Huawei Mate60 series is in a state where it is difficult to find a machine, and there is no way to produce so many models.
On the other hand, based on the "Q4 activation data", Huawei's domestic shipments in Q4 of 2023 will be about 11 million units, and the main sales time points of the Mate60 series are almost concentrated in the Q4 quarter.
Putting aside new models such as the nova series and Changxiang 70X, the actual sales volume of the Huawei Mate60 series is more reasonable, and tens of millions of units are still very exaggerated.
Although I don't know if this is a killing, it can be confirmed that if you want to make a force in the domestic mobile phone market, this kind of rumor is really bad for Huawei.
After all, Huawei mobile phones are still in the process of breakthroughs, and many components are iterating rapidly, and now they still need to make low-key efforts.
In addition to the news of sales, the author also found that some of Huawei's Snapdragon models began to gradually run out of stock, which also means that the inventory of Snapdragon chips is about to bottom out.
For example, Huawei nova12 vitality version, there was a shortage of stock for a period of time, but it was supplemented later, and it seems that the number of production is still a lot.
And the same is true for Huawei nova11 SE, the snow white color scheme is sold out on all platforms, I don't know if it will be made up for in the follow-up time.
But no matter how you look at it, Huawei's Snapdragon models and Snapdragon chips should gradually say goodbye to everyone in the next mobile phone market.
You know, after the return of Huawei's mobile phone, it brought a Kirin processor, and the Kirin 9000s processor has made many users understand that Huawei's strength is indeed strong.
Although the process has not kept up with the pace of the market, the operation and daily use of mainstream games will not make consumers feel any pressure.
The key is that it also brings 5G network speed, even if the new Kirin does not display the network logo, but it has 5G speed, which also means that the experience is very good.
So from this point of view, users who choose and look forward to Huawei's new phones will almost always consider Kirin models, rather than Huawei's new machines equipped with Snapdragon processors.
So when Huawei's Snapdragon chip inventory gradually bottoms out, it means that users don't have to worry too much about the processor of the follow-up new machine.
If nothing else, the Kirin 8000 processor will be gradually decentralized, combined with the Kirin 9000W, Kirin 9000SL, and Kirin 9000S in the market.
It is estimated that there will be a Kirin 9000SH processor in the future, and it is estimated that it will not be difficult to popularize multiple price segments in the market at that time.
For pollen, it is really recommended to do and wait for the party, at least in the mobile phone market in 2024, it will really bring a super-large iteration.
Finally, I want to say that Huawei mobile phones are still in the process of progress and iteration, and there should be more surprises to meet you in the future.
So the question is, what do you think of today's Huawei mobile phones? Feel free to reply to the discussion.