In this Spring Festival, the film market is frequent, the topics are constant, the TV show is relatively flat, and a small program drama is overtaking in a corner, and half of my homepage is watching. This drama has a "top" title - "I Was a Stepmother in the 80s". The plot is naturally quite ups and downs, which makes people want to stop.
On the day this drama was launched on February 12, it rushed to the second place on the dataeye short drama hot list. Each episode is 1-2 minutes, a total of 82 episodes, vertical screen**, and you can finish it in two hours.
Whenever someone is ashamed to post, I watch a short drama called "I Was a Stepmother in the Eighties" (hereinafter referred to as "Stepmother")....Someone will respond immediately: I also stole it last night.
How popular is this drama?
Probably even if you are very familiar with the mini program drama "Splashing Wealth", seeing this input-output ratio is still unbearable. According to online rumors, the filming cycle of "Stepmother" lasted for a total of 10 days, and the post-production cost 80,000 yuan, but it broke 20 million recharge in one day.
Probably the people are on fire in the morning, and the houses are collapsing at night. The speed of red can't keep up with the progress of the collapsed house. The actor Su Yuanhe was just bought with this drama to promote the potential stocks, and within two days, he was picked up by fans of the drama: playing a joke about the bottom of the female skirt, and ins paid attention to a bunch of female Internet celebrity ......
Putting aside these miscellaneous controversies outside the play, "Stepmother" is indeed a standard female frequency drama that meets the aesthetics of most audiences. Especially in the critical period of transformation when the "streaming" model of mini program dramas is facing challenges and the micro-short dramas are exploring the way to explore the high-quality of micro-short dramas, "Stepmother" has become the first micro-short drama out of the circle, which is worth talking about.
Micro-short dramas have been booming for several years, and the target audience is clearly divided into male and female frequency, and male and female frequency dramas have also formed their own "algorithms". For example, the male frequency pays attention to the cool point and reversal, and has high requirements for the heroine's appearance; The female frequency is cool and the abuse point is taken into account, the male protagonist is Su, the female protagonist is down-to-earth, and both parties must have high appearances.
Summarize the essence of "Stepmother" in one sentence:Shuangwen ceiling, handsome men and beautiful women.
The heroine Si Nian (played by Teng Zewen) woke up and went back to 1987, to marry a second-married pig farmer in the countryside, thinking that the other party's family background was not good and ugly, but he didn't expect to be a handsome guy with money and two babies, and since then he has started the second half of his life to make netizens' mammary glands unblocked.
The biggest cool point is that the heroine herself is a hard stubble, not only does not have internal friction, but also a tea expert, scolding relatives all day and night, no matter how bad it is, she will serve kitchen knives and dun cloth, and the main one is "Others throw mud at me, I want to blackmail him for eighty thousand".
The heroine's scolding words are very practical, and if you don't secretly learn a few words when watching the drama, you will lose. For example, when she was provoked by her green tea sister, the heroine immediately replied, "You grabbed the lot and grabbed the pencil case, so you can hold the pen!" ”；When he met a married woman who was flirtatious, he rolled his eyes directly, "You don't have a mirror at home, you always have urine, right?" ”
When the pleasing personality, internal friction, how to go crazy, and quarrels are not played well have become the keywords of social discussion, this kind of sober and not internal friction, high emotional intelligence, fast response, "unknown quality, strong when strong" hostess design is the most sought after type nowadays. is different from the dopamine compensation provided by sweet pet sadomasochism, what she provides is a fairly plain emotional value that complements the audience's internal friction in interpersonal relationships in real life.
To a certain extent, the coolness represented by this heroine is the same attribute as the excitement brought by Du Leying (played by Jia Ling) in the reborn "Hot and Hot".
The male protagonist Zhou Yueshen (played by Su Yuanhe) is a very standard female frequency male protagonist, rich and beautiful, and keeps male morality, the cool point is to trust the female protagonist unconditionally, he doesn't talk much, but he has a mouth, and he can carry it clearly in his heart. The evil relatives who like to make trouble are in the way, and he is unconditionally on the side of the heroine. The husband and wife are of the same heart, and the perception is extremely smooth.
Sun Yi, the chief producer of the farming micro-short drama "The Little Lady in Charge", said that in the past two years, there has been a trend of "Chinese women" in film and television content, and they have begun to pay attention to the thoughts and living conditions of mature women.
"Stepmother" presents just the most simple wishes of mature female audiences.
From the small explosion process of "Stepmother", we can also get a glimpse of a necessary but easily ignored factor for micro-short dramas to get out of the circle:The male and female protagonists can't just be good-looking, but also good-looking like top performersto maximize recognition.
The reason why the actor Su Yuanhe has gained such a high level of attention in a short period of time is precisely because of his appearance in the play: Huo Jianhua + Xiao Zhan + rough version of Li Guangjie. The hair is twenty-eight points, and the military coat is worn, and there is an unpretentious handsomeness, which is very in line with the retro aesthetics of the eighties.
At first glance, the heroine Teng Zewen has a round, soft, cute, and pollution-free appearance, but on closer inspection, she looks like the Korean star Cui Xueli back then.
Coincidentally, in another recent popular micro-short drama "Uncle, Let Me Go", the male protagonist Jin Jiayu is like a low-profile version of Ji Changxu, and the second male is like a copycat version of Hu Yitian;
Zeng Hui, the actor of "Mr. Li, You Found the Wrong Lady", which dominated the first hot list of short dramas two days ago, is like Chen Yiru + Korean idol Pei Zhenying, and the heroine Han Yutong's eyebrows and eyes are somewhat similar to Jing Tian.
Jin Jiayu, Zeng Hui.
In the past six months, the development of micro-short dramas has experienced brakes, self-examination, reshuffle, and steering. Nowadays, the homogeneity of the subject matter and the roughness of the production are still the two major bottlenecks in the creation of micro-short dramas. With the logic of making a short ** and insisting on the creation of emotional consumption, the micro-short drama may be able to make a fortune in silence. As long as there is no "three views" public opinion, it probably will not overturn.