CCTV Year of the Dragon Spring Festival Gala creative show "New Year".
Stunning the whole network. An ancient Chinese representative pattern that symbolizes auspicious blessings.
Through song + visual + virtual synthesis technology.
staged one.
The "Ancient Fashion Show" that people come from paintings
The visual design team of TimePhotography led by Du Shaopeng participated in the design and production of the creative show "New Year's Brocade" at this year's CCTV Spring Festival Gala, using traditional Chinese prosperous patterns, with its eternal auspicious blessing meaning, for people to worship a cultural year. The cultural symbols spanning thousands of years were reborn, and the oriental aesthetic charm amazed the audience.
The program also specially invited "Daughter of Dunhuang Art".
Former president of ** Academy of Arts and Crafts.
Professor at the Academy of Fine Arts, Tsinghua University.
Shana Chang serves as an art consultant.
Visual analysis of the Year's Glory.
Explore the inheritance of mountains and rivers across time and space].
Looking up at the birds of the universe, looking down on the earth and mountains, climbing on the sea of rocks, and being in the bustling jungle, everything you see can be transformed into exquisite patterns.
Patterns are a cultural code that combines aesthetics and science. Chinese traditional patterns have a long history and rich content, and are the artistic crystallization of the thousand-year-old wisdom of the Chinese nation. The patterns not only condense folk aesthetics, but also contain simple mathematical principles, which are ubiquitous in life.
The stage design of the Spring Festival Gala "New Year's Brocade" combines the representative patterns of the Han, Tang, Song and Ming dynasties with the main colors of the four dynasties, and depicts a colorful scene through ingenious visual design.
The visual design team of TimePhotography uses the way of pattern modern art exhibition to spy on the essence of traditional patterns, and uses the interaction between patterns and actors to have a dialogue between ancient and modern, so that the patterns are three-dimensional and vivid.
Han] The patterns of the Han Dynasty mostly come from lacquerware and brocade, and the color is mainly vermilion and black, and the form is flowing and smooth, with a strong momentum.
Color scheme
Han pattern display".
The visual design team chose lacquerware as the entry point for the visual presentation of the Han Dynasty patterns, and carved the long-lived cloud pattern, flowing cloud pattern, cloud pattern, dogwood pattern, sun pattern, moon pattern, etc., three-dimensional, giving the texture of vermilion and black gold-painted lacquerware, combined with the medium characteristics of the stage mobile vertical screen, to make a lacquer screen, and in the first sense, the audience was substituted into the atmosphere of the Han Dynasty.
The dogwood pattern, the Qing cloud pattern, the sun pattern, and the moon pattern form a spatial layer in the air, forming the feeling that the actor is swimming in the middle of the painting.
Creative Renderings
Tang Dynasty patterns reflect the prosperity and diversity of the Tang Dynasty, the level of detail is rich and exquisite, and the color we choose Tang Sancai color.
Color scheme
Tang pattern display".
The design team gave the animal patterns of the Tang Dynasty a splendid texture, and used embroidered silk threads as a visual entry point to weave a luxurious and prosperous pattern of mountains and rivers.
Creative Renderings
Song] The elegance of Song is the ultimate existence in the long history. The colors of the Song Dynasty are like a gentle word, fresh and elegant, and the patterns of plants and flowers have a poetic beauty.
Color scheme "Song pattern display".
The Song people put flowers into poetry, flowers into paintings, and costumes also common floral patterns, we will present the floral patterns of the Song Dynasty three-dimensionally, and interact with the actors, and the stage structure is wrapped with entwined branches to create a poetic and elegant atmosphere.
Creative Renderings
Ming] The style of the Ming Dynasty is luxurious and dignified, red, sapphire blue, grape purple, and grass green are the most popular colors in Ming Dynasty clothing.
Color scheme "Ming pattern display".
The economy of the Ming Dynasty was prosperous, and the pattern was full of grains. When designing the vision, we insist on the three-dimensional presentation of the pattern, the screen uses the proportion of the vertical screen to make a naked-eye 3D screen, the three-dimensional pattern out of the frame to strengthen the visual level, and the AR part of the melon and persimmon, persimmon Ruyi, five gourds and four seas three groups of auspicious combinations of patterns in the form of hollow windows, multi-dimensional rotation display.
Creative Renderings
Chorus] The patterns of each dynasty are fused to form a circle as the basic shape of the year, which means reunion.
Year Chart Effect".
Other choral renderings
Appreciate the beauty of China and inspire cultural self-confidence!
With the passage of time, the traditional patterns are becoming more and more vivid, complex and brilliant What remains unchanged is the prayer of every Chinese for a better life, and at this time, I also wish everyone 2024 Longxing! The future is bright!
* Chronogram.
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