In the two sessions of Hangzhou held this time, many keywords caused heated discussions among deputies and committee members, such as "post-Asian Games", * The work report pointed out that in 2024, Hangzhou will take the amplification of the "post-Asian Games" effect as the key to opening up and upgrading, and continue to amplify the flow effect, agglomeration effect and multiplier effect brought by the Asian Games.
In the post-Asian Games era, how can Hangzhou continue to amplify the effect of the Asian Games and let the memory of the Asian Games continue to flow in people's minds? In the view of Zhu Liping, deputy to the Municipal People's Congress and general manager of Hangzhou Xinqiao Hotel, the memory of the Asian Games should not only stay in the museum, but also go out and integrate into new products such as food and street scenes.
As a senior cultural traveler, the Xinqiao Hotel led by Zhu Liping also ushered in its own "highlight moment" during the Hangzhou Asian Games - receiving 304 torchbearers, including Guo Jingjing and Luo Xuejuan.
Nowadays, walking into Xinqiao, there is an eye-catching cultural wall in the torchbearer area at the balcony corridor on the 9th floor, recording the memories of the Asian Games torch relay.
In the interview, Zhu Liping mentioned one word many times: the integration of culture and tourism. In order to further amplify the effect of the Asian Games, Zhu Liping led the team to catch up with the trend and chase hot spots, and made a lot of cultural and creative products that were "out of the circle".
Look at this cake I'm holding in my hand, what does it look like? Zhu Liping said that on the day of the opening ceremony of the Asian Games, Xinqiao Hotel specially launched a small lotus cake, "called Little Lotus, which is similar to a big lotus, which is designed based on the Olympic Sports Center Stadium, and the taste is tiramisu, which is very popular with young people." ”
At the closing ceremony of the Asian Games, at the turn of summer and autumn, Xinqiao Hotel took advantage of the victory to pursue and launched a Lotus Gui symbiosis tea break, integrating the stage elements of the opening and closing ceremonies to create a "Asian Games customized" tea break.
Zhu Liping said that the memories of the Asian Games can be presented wonderfully from museums and exhibition halls to reception windows and gourmet products, so that the memories of the Asian Games can flow between cities. Drawing on the open heritage practices that can be seen everywhere in Italy and other national cities, it not only allows the people of the city and the province to leave a good memory of the Asian Games, but also allows other provinces and cities and even foreigners to come to Hangzhou to experience the wonderful and sustainable spirit of the Asian Games, and create a golden business card of the city with the integration of culture and tourism.