Original title: Large packaging and small "connotation" The product is not yet heavy (citation).
There are only 8 small pieces of pastries (theme) in the two-tiered tin box
Rule of law ** reporter Han Dandong intern Wang Jing.
A large gift box actually put 3 small cans of black sesame paste. Place them side by side, less than a quarter the size of the gift box. Recently, Mr. Yao from Lingbao, Henan Province bought a set of sucrose-free black sesame paste gift boxes, thinking that eating it would be good for the body, so he gave it to his parents, but he was complained about.
Mr. Yao said that the appearance of the gift box looks very luxurious, the packaging is very festive, and it is heavy in the hand. But when I opened it, I was dumbfounded: what caught my eye was a thick foam that was tightly sealed, and when the foam was removed, three small cans of black sesame paste were revealed.
I thought that with such a large gift box, the amount of black sesame paste should be a lot, but I didn't expect that there were only 3 small cans, each of which was only 150 grams. Mr. Yao said that his parents couldn't help but complain to him after reading it, telling him not to buy this kind of flashy gift box in the future, "not to mention the amount of money, and the amount is small."
Isn't it a kind of excessive packaging for merchants to use such a large foam to increase the volume of gift boxes? It's infuriating to waste so much packaging materials just to look good. Mr. Yao was unhappy about this.
Mr. Yao's case is not unique. The reporter of "Rule of Law**" recently investigated and found that near the Spring Festival, many businesses have launched exquisite gift boxes, but some gift boxes are obviously suspected of excessive packaging, which is not only flashy, but also makes some consumers question that they are "paying for packaging".
The interviewed experts said that every holiday, a large number of overly exquisite gift boxes emerge, layer by layer packaging. This phenomenon of excessive packaging is not advisable, on the one hand, it increases the cost of production and transportation, and it is easy to cause waste; On the other hand, it also increases the purchase cost of consumers. To improve the status quo, we need the joint efforts of relevant departments, businesses and consumers.
All kinds of gift boxes are on the shelves of supermarkets.
Flashy and unrealistic, causing complaints.
A few days ago, Ms. Li from Zhejiang received a beautiful fruit basket from a friend. After Ms. Li unpacked the package with great expectations, she was disappointed: "The outside is so beautifully packaged and tight, who would have thought that there would be a pile of foam paper inside?" ”
The fruit basket looks quite large, with a variety of fruits such as mangoes, mangosteens, passion fruits, and cherries. Ms. Li recalled that after seeing off the guests, she opened the fruit basket and found that only one layer of the fruit basket was fruit, and the basket was wrapped in paper and soaked in water. She was very angry about this kind of packaging, and after seeing the store address on the fruit basket, she went directly to the fruit store to inquire.
Ms. Li felt that the wrapping paper was soaked in water purely because the merchant wanted to make the "exquisite fruit basket" heavier, but the owner of the store said that it was for the sake of keeping the fruit fresh, and refused to admit that there was a problem with the packaging. Ms. Li also noticed that although the fruit basket is full of some ** high fruits, the quantity is very small, and if you buy them alone, ** is not even half of the fruit basket.
The reporter opened the online software of a supermarket on his mobile phone and found that there were many gift boxes similar to excessive packaging.
For example, a price of 188 yuan and a total weight of 25 kilograms of "Longxing Universiade Fruit Gift Box", the orange gift box contains 6 kinds of fruits such as Vietnamese dragon fruit, Qiuyue pear, sunshine rose green grape, etc., the reporter noticed that the packaging of these fruits is not only the outermost orange box, each fruit has another layer to two layers of packaging. The introduction of this gift box reads "High-end fruits are aggregated, and the gift is decent and happy".
In the interview, the reporter found that the problem of excessive packaging of goods has been criticized by consumers.
Approaching the Spring Festival, Xiao Yi in Heping District, Tianjin has begun to prepare for the New Year's goods to visit relatives. Xiao Yi said that he began to go to the supermarket after work these days to make various purchases, and the gifts he bought were mainly various gift boxes, for which he was miserable: "We have more relatives, and we always have to bring some gifts when we go to relatives during the New Year. ”
Xiao Yi complained to reporters: "Our family will not only send out a lot of gift boxes, relatives will also bring gift boxes, every time the New Year room will be full, and after dismantling it, there is not much 'connotation', and there is a lot of packaging material garbage." ”
Recently, many large supermarket chains have put on the shelves a lot of large gift boxes with very beautiful packaging. Gift box packaging is completely designed to cater to the preferences of some consumers, with some seemingly atmospheric packaging to make consumers feel value for money, send friends to relatives also have face, but to be honest this kind of gift box does not have any reuse value, just spend money to buy packaging, buy face, a large gift box after opening, the actual product content inside is often used in a small plastic bag can be contained. Ms. Yang, who works in Beijing, complained, "It is inconvenient to take such a large box home, and secondly, it is scrapped after using the packaging once, which produces a lot of garbage, which is not environmentally friendly." ”
Beautifully packaged***
Purchased for the sake of gift decency.
On a shopping platform, the reporter searched for "New Year's gift box", and all kinds of goods appeared on the shopping page, most of which were beautifully packaged, and some were even solid wood boxes.
When the reporter browsed a store that sells ham, he found that the store sells a variety of "ham gift boxes", * between 158 yuan and 488 yuan, and on its product introduction page, the reporter browsed such a text: "Exquisite relief with clamshell buckle design, the gift atmosphere is doubly faced." ”
According to the product details, the same product can choose 3 different gift boxes, namely high-end relief gift boxes, classic red gift boxes, classic gold gift boxes, with different gift boxes** different, a difference of dozens of yuan.
The reporter asked the customer service whether the weight displayed on the purchase page of the product was net weight or total weight, and the customer service replied that the weight marked was the net weight.
In the product reviews, most of the buyers' comments mentioned that the packaging was "extraordinarily exquisite", but they all said that the amount of ham was small. "I bought 3 hams for 168 yuan, and the box is not heavy. One consumer said.
Ms. Zhang, who lives in Tongzhou District, Beijing, recently bought a certain brand of pastry gift box online for her boyfriend's family under the introduction of a friend.
Ms. Zhang said: "After all, it is the Chinese New Year, and the gift box is more handy if it is given away, but to be honest, this kind of gift box is quite wasteful." Ms. Zhang showed the reporter the gift box she bought: a two-tiered iron box, which contained only 8 pieces of dim sum the size of egg yolk crisp, which was in stark contrast to the large iron box. "And there is no way to reuse this iron box, it takes a lot of effort to open and close, and in the end it can only be thrown away. ”
According to Ms. Zhang's description, the reporter searched for the same dim sum gift box she purchased on the shopping platform, and after clicking on the product details information, the reporter saw that the price of the dim sum gift box was 1258 yuan, the size of the gift box is 220 long 180 wide 135 high (mm), the net content of 8 pastries is 420 grams, and the actual weight of the gift box is not written on the gift box.
Ms. Zhang told reporters: "The weight of the food is indeed 420 grams, but the weight of the iron box is at least 1."More than 5 kilograms, now I don't know how much of my money is paying for this iron box. ”
After that, the reporter visited a medium-sized supermarket in Hongqiao District, Tianjin, which has a complete range of goods, and at the end of the year, the store will be full of all kinds of New Year's goods.
The reporter chose a honey gift box, the clerk introduced the product as Russian imported honey, the outer box is brown red, printed with bronzing technology, the basic New Year's gift box size is 24 long 35 wide 7 high (cm). After the reporter asked repeatedly, the clerk took out a box of unsealed samples, there were 3 bottles of honey in the inner box, showing a weight of 250 grams, and the glass bottle body was also printed with exquisite patterns, but these 3 bottles of honey only occupied less than half of the whole box of packaging, and the other half only put a flower-style spoon. The weight of the box is heavier than the item itself.
In the supermarket, according to the reporter's observation, many customers are more inclined to beautifully packaged goods when choosing gifts. "Although this hardcover model will be more expensive than the ordinary one, it is more decent to give this as a gift for the New Year. A customer who was buying a gift box for the New Year said.
look decent", is one of the reasons why these exquisite gift boxes have a market.
Li Kai (pseudonym), who runs a small supermarket in Liaoning, told reporters that he has nothing to do about this kind of over-packaged New Year's gift box, and the supermarket will enter these New Year's gift boxes every year, and even because the gift box covers a large area, a temporary warehouse will be built for storing these gift boxes near the Spring Festival every year. "In fact, I sometimes recommend small but very 'real' New Year's gift boxes to customers, but some customers feel that they can't get it, and many people buy gift boxes just for the packaging 'face'. ”
Excessive packaging increases costs.
Efforts are made to fight against waste.
Over-packaging is not advisable. Recently, the China Consumers Association reminded consumers to pay attention to the practicality of goods, abandon flashy "face projects", and jointly oppose over-packaged goods. The Spring Festival is approaching, and relevant departments around the country have also taken action against the problem of excessive packaging. For example, the Hainan Prefecture Market Supervision Bureau of Qinghai Province takes publicity and guidance as the entry point, standardizes behavior as the focus point, and takes supervision and law enforcement as the key point, continuously increases the supervision of the festival market, and strictly investigates the illegal behavior of excessive packaging of holiday goods.
From the perspective of consumer rights and environmental protection, excessive packaging is not advisable. Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said that the cleaner production promotion law clearly stipulates that the packaging of enterprises should be reasonable, and the material, structure and cost of packaging should be compatible with the quality, specifications and cost of the products inside, reduce the generation of packaging waste, and shall not carry out excessive packaging.
Zhu Wei believes that packaging is a design for the beauty of goods and the safety of commodity transportation, but today's gift box packaging is large in size and weight, which increases the transportation cost to a certain extent, and also increases the cost of packaging materials and packaging, resulting in great waste and increasing the purchase cost of consumers.
Lawyer Wang Yi, a senior partner of Beijing Yingke (Xi'an) Law Firm, told reporters that if a merchant counts the overused packaging materials to sell to consumers within the total weight, and the goods are short of two pounds, then it should be determined as fraud and consumers need to be compensated. However, if the merchant clearly states the quality and net content of the packaging materials at the time of purchase, and the consumer knows and accepts it, it can only be determined as excessive packaging.
How to improve the phenomenon of excessive packaging of commodity gift boxes during the New Year's holidays?
Wang Yi said that improving the phenomenon of excessive packaging in the market requires the joint efforts of enterprises and businesses. Relevant departments and operators shall comply with the provisions of the Law on the Prevention and Control of Environmental Pollution by Solid Waste, the Law on the Promotion of Circular Economy, the Law on the Promotion of Cleaner Production and other laws on "opposing waste" and "avoiding excessive packaging". For example, the Law on the Prevention and Control of Environmental Pollution by Solid Waste stipulates that the competent administrative department of standardization shall organize the formulation of relevant standards according to the national economic and technical conditions, the status of environmental pollution prevention and control of solid waste and the technical requirements of products, so as to prevent environmental pollution caused by excessive packaging.
Production and consumption are cause and effect of each other, and the administrative department needs to strengthen supervision, so that enterprises can strictly implement relevant laws and regulations in the production process to avoid excessive packaging. Consumers need to cultivate the concept of green, low-carbon, conservation and environmental protection. Zhu Wei said that our country is a humane society, we will consider whether the gift can show sincerity and face when giving gifts, exquisite packaging has become an important consideration for people when giving gifts, consumers should gradually change the concept of consumption, refuse the "face project".
*:Rule of law**.