Sending New Year's goods to the villagers in his hometown and raising salaries for employees, the conscientious boss has to say that he is a "big strong son".
Some time ago, several trucks from JD Logistics came to Guangming Village, Lailong Town, Suqian, Jiangsu Province, and delivered more than 1,300 down jackets and more than 1,300 supermarket gift packages to the villagers here.
On the New Year's greeting letter that arrived with the New Year's goods, it was written "I hope the villagers will eat happily, dress warmly, and everything will go well in the Year of the Dragon", and the payment is also very down-to-earth "Your big strong son - Liu Qiangdong".
That's right, it was Liu Qiangdong himself who sent these New Year's goods.
After the villagers received the New Year's goods, they all smiled from ear to ear, and the party branch secretary said proudly:
In our village, both educated and uneducated people work in Jingdong, and the employment rate has reached 100%. ”
And it's not over yet, and then JD.com announced again,From February 1 this year, more than 20,000 JD.com front-line customer service will receive a 30% salary increase.
The center of JD customer service is in**?
It is in Suqian, Jiangsu Province, that the "Big Hadron" not only painstakingly settled the Jingdong customer service center in Suqian, providing a large number of jobs for the local area, but now it is raising wages against the trend, which is not too conscientious.
And the reason why Liu Qiangdong cares so much about his "fellow countrymen" starts with 500 yuan and 76 eggs.
Many people may know that Liu Qiangdong is a real poor background, and his family conditions are quite difficult.
So how poor is that?
Liu Qiangdong once recalled in his speech that when he was a child, only the supply and marketing cooperatives sold pork, and every time he bought pork, his grandmother would give the other party two catties of peanuts, so that the other party could look at the face of the peanuts and give a little more fat, so that the family could refine the fat into lard, and dig a spoonful and mix it into the rice during the New Year's holiday.
So Liu Qiangdong's biggest wish at that time was to be the village head, because the village chief's family was "so rich" that there was always endless pork.
And if he can become the village chief, then he can distribute the pork to the villagers, so that everyone can eat pork.
Finally, in the year of the college entrance examination, Liu Qiangdong was admitted to the Chinese People's University as he wished, but his family was poor and white, and the high tuition fee became a big problem.
And at the critical moment,It was the villagers who stood up, you gave five points, and I gave a dime, and they made up 500 yuan and 76 eggs, giving Liu Qiangdong the opportunity to go to the world.
Later, Liu Qiangdong finally succeeded in starting a business, and he never forgot his childhood dream:
Although he failed to become the village chief and distribute pork to the villagers, the return given by Liu Qiangdong was far more precious than pork, and he did fulfill his original promise.
Speaking of which, Liu Qiangdong is familiar with sending New Year's goods to his old family, and it is not the first time that he has done it.
As early as 2015, Liu Qiangdong returned to his hometown with 6.5 million yuan in cash and gave more than 650 elderly people over 60 years old in the village a Spring Festival red envelope of 10,000 yuan per person;
In 2018, Liu Qiangdong sent chickens, ducks, fish, household appliances, daily necessities and so on to more than 800 households in the village.
It can be said that sending "New Year's goods" to the old family has become a must-have job for Liu Qiangdong years ago.
And more important than sending New Year's greetings is hope for the future.
In the past ten years, Liu Qiangdong has spared no effort to increase his investment in Suqian, and almost single-handedly led to the local economic development.
In 2009, Liu Qiangdong overrode public opinion and relocated all 80 customer service employees scattered across the country to Suqian, and established Jingdong Intensive Customer Service Center.
In the following years, JD.com continued to increase its investment in Suqian, building a JD customer service center that can accommodate tens of thousands of people, and now more than 70% of the customer service staff in JD.com are from Suqian.
According to the data, since 2009, Jingdong and Suqian have cooperated in 13 projects in many fields, with a total investment of more than 20 billion yuan.
In Liu Qiangdong's own words:
I'm from Suqian, and if I don't take the lead in going back to invest, who else will? ”
Including this time, JD.com raised the salary of 20,000 front-line customer service by 30%, which is bound to directly benefit a large number of "Suqian villagers", and the "conscience boss" in 2023 is none other than Liu Qiangdong.
Although Liu Qiangdong's huge investment in his hometown has won the strong gratitude of the old folks in Suqian, there are even local rumors that "there was Xiang Yu in the past, and there is Liu Qiangdong today".
But for these behaviors,There is no shortage of skeptical voices in the market, thinking that this is a show and a gimmick.
It is obvious that Liu Qiangdong's return to his hometown, whether it is the red envelopes sent during the Spring Festival, New Year's gifts, or the large-scale investment to stimulate employment and drive the local economy, have all been implemented.
With JD.com's strong investment, Suqian has benefited a lot and solved a large number of local employment problems.
So if Liu Qiangdong's actions are "gimmicks", then I really hope that there can be more similar gimmicks, and all bosses are keen on such "shows".
And it is worth mentioning that compared with other peers who outsource layer by layer, regardless of the life and death of front-line employees, Jingdong has more than a little conscience.
According to statistics, more than 60% of JD.com's front-line employees have achieved stable employment in their hometowns and found stable jobs with considerable salaries at their doorsteps.
Perhaps it is precisely because of this that compared with a group of entrepreneurs whose reputation has declined sharply and all kinds of "overturned", Liu Qiangdong has successfully gained more respect from everyone and has become the "big strong son" in the mouth of Suqian villagers.
Write at the end:
Although he was born in poverty, Liu Qiangdong never forgot the kindness of his fellow villagers in Suqian.
If it is said that sending real gold to the villagers and spending great efforts to invest to drive the local economic development is also a "gimmick" show, then we really hope that such a show can be as much as possible. Kunpeng Project