Cultural IP refers to intellectual property rights with cultural connotation and commercial value, including animation characters, film and television characters, original images, etc. The application of cultural IP to amusement equipment can integrate the amusement equipment project with the image and story of cultural IP, create amusement facilities with cultural characteristics, and thus improve the amusement attraction of the park.
Advantages of cultural IP application.
Improve the attractiveness of tourists: Cultural IP is unique and can attract tourists to visit repeatedly, thereby increasing the rate of tourists returning to the park. For example, the Mickey Mouse-themed carousel at Shanghai Disneyland attracts a large number of Mickey Mouse fans to experience.
Enrich product forms: The introduction of cultural IP can enrich the form of amusement equipment, increase the added value of products, and enhance product competitiveness. For example, the colorful Ferris wheel of Hello Kitty Park integrates the image of Hello Kitty into the design of the Ferris wheel to provide visitors with a unique visual experience.
Enhance brand value: The application of cultural IP can enhance brand awareness and reputation, and enhance the brand influence of enterprises. By cooperating with well-known cultural IP, amusement equipment companies can enhance their brand image with the influence of cultural IP.
Cultural IP application practice.
Case 1: Shanghai Disneyland: Creating a variety of amusement equipment around animation IPs such as Donald Duck, Mickey Mouse, and Snow White, using cultural IP as a carrier to enhance the guest experience. For example, the Mickey Mouse-themed merry-go-round and Donald Duck's themed roller coaster have attracted a large number of tourists to experience.
Case 2: Hangzhou Hello Kitty Park: Colorful Ferris wheels and other amusement experience equipment are built around the IP image of Japanese Hello Kitty animation to add characteristics to the park. The Ferris wheel in the image of Hello Kitty has become a landmark in the park, attracting a large number of Hello Kitty fans to check in.
Case 3: Kale Town: Through the original IP image, create cultural characteristics theme amusement projects to enhance the amusement attraction of the park. With the theme of the original IP image "Ballball", Kale Town has developed a series of distinctive amusement equipment to provide visitors with a unique amusement experience.
Construction of cultural IP resources.
Independent construction: Through the original IP image, build the IP resource library of the enterprise, and provide rich cultural IP materials for the enterprise. For example, through the original image of "Kalle Ball Boy", Kale Town has developed a series of themed amusement projects with cultural characteristics.
External cooperation: Cooperate with external IP resources to obtain more IP authorizations and enrich cultural IPs. For example, if you cooperate with a well-known animation company, you will be authorized to use its animation characters as cultural IP.
Prospect of cultural IP application.
Personalized experience: Cultural IP applications will promote the rapid development of personalized experience and make amusement equipment more in line with the needs of tourists. In the future, amusement equipment will pay more attention to interaction with tourists, and use cultural IP to provide tourists with a more personalized experience.
Rich gameplay: Cultural IP applications will enrich the gameplay of amusement equipment, meet different needs, and improve the satisfaction of tourists. In the future, amusement equipment will develop more gameplay based on cultural IP to meet the needs of tourists of different ages and hobbies.
Enhance interaction: Cultural IP applications will enhance the interactivity of amusement equipment and increase visitor engagement and immersion. In the future, amusement equipment will pay more attention to interaction with tourists, and use cultural IP to provide tourists with a more immersive experience.
The application of cultural IP is an important means to enhance the attractiveness and brand value of amusement equipment. Our company is committed to the application of cultural IP and provides support for the upgrade of amusement equipment. We provide cultural IP application solutions, welcome consultation and cooperation.