What is Facebook**
Facebook, also known as Facebook, is an overseas social software, with a total of 2 billion users worldwide, and the number of users in North America, Southeast Asia, Europe, and even the Middle East occupies the first place in the country, making it the world's most trafficked social software.
Facebook**, is a second-hand trading platform launched by Facebook in 2016, its essence is similar to the domestic Xianyu, the difference is that FB is first of all a social software, and second-hand trading functions are built-in, which is more social than Xianyu.
Comparison between FB** and traditional cross-border e-commerce
Before comparing with traditional cross-border e-commerce, first of all, we have to compare FB** with Xianyu, you can see my historical article "Analysis of Xianyu No Source Project", which will not be repeated here. Both are essentially second-hand trading platforms, and many traffic rules are similar, and what I want to emphasize is nothing more than "free traffic".
Traditional cross-border e-commerce, that is, shelf e-commerce, mainly Amazon, Shopee, Lazada, etc., those who have done Amazon know that Amazon has long passed the bonus period, and it is a relatively heavy asset, the payment cycle is slow, and the average CCPC of the United States and Asia has reached 2 US dollars, which is equivalent to 14 yuan for a visitor, and the competition is particularly fierce, not to mention some big standard products that compete with each other in Shenzhen, so there is a joke circulating inside the Amazon training, Wu Sanji, Because shipping needs to be loaded, a container of several tons of goods, a container brush, a container to send (deal), a container to float on the sea (long logistics cycle). Of course, it's not that Amazon is completely unsuitable for newcomers to enter, but if you say that pure newcomers who haven't even done a few domestic projects, it is not recommended to enter Amazon. The second is Shopee, Lazada, Ozen, the countries they face are low-price areas, Shopee even relies on capital to burn money to expand, it is difficult to make profits, the essence of the past dividend period is that the platform burns money to expand customers, and the Chinese sellers who enter the game have picked up the cheap with the increase in the volume of the platform, once the platform is not profitable, the capital stops investing, and the man-made bonus period has disappeared, obviously, the Shopee dividend period has passed, which can be seen from the financial statements and user growth rate.
Therefore, in the case that the global cross-border e-commerce bonus period has passed, the free traffic of FB "people looking for goods" is extremely valuable, and free traffic is not necessarily valuable, such as TikTok million**, but a subsidy of a few hundred dollars, but search traffic is valuable. FB** is more similar to the search traffic of traditional e-commerce.
Why this is the best cross-border** program for newbies
Traditional e-commerce, especially Meiya, FBA hoarding is inevitable, you can't wait for the customer service to place an order and then slowly ship from the country, bear the freight of nearly 100RMB, let the customer wait for 10 days and half a month, and finally give you a return and refund for no reason, people are really going crazy. Therefore, once there is a profit expectation, we need FBA to stock up on overseas warehouses, and there is a capital risk in hoarding, and the one-month shipping cycle will increase the capital risk.
But do e-commerce companies need to stock up? Not necessarily. No one stipulates that logistics must be delivered every other day, if you have found it in**, you will know that some** even a month to send you slowly. Then why are you so harsh on the logistics timeliness of the seller, and so tolerant of the seller?
There are two reasons for this: trust and choice
Explain trust first.
Why do we trust sellers we don't know, because we believe in the platform's seven-day no reason to return, because we believe in bias to buyers, because we believe in Alibaba. So we transfer our trust in the platform to the seller, so the seller needs to abide by the terms of the platform, such as the logistics timeliness, such as no reason to return.
As an individual seller, the buyer is faced with a personified image, such as "** international student girl".
In a word, the two are the difference between B2C and C2C. On the second-hand platform, the main body of the goods provided is precisely C, which belongs to C2C**, and the buyer and seller have equal status, so the buyer has lower requirements for the seller's after-sales service.
Second, explain the right to choose.
The traditional e-commerce platform is a public domain platform, and there is a natural price comparison in the public domain, not only the first, but also the customer service attitude, logistics timeliness, and after-sales experience. Peers do Amazon FBA next-day delivery, you send FBM ten days to arrive, you say you are a buyer, how do you choose?
Secondly, B2C** is naturally a standard product, at least a product produced by the factory assembly line, no matter how much emphasis is placed on the non-standard product, it cannot change the fact that the factory assembly line production, the product is only local, when your peers find the source of goods, when more factories begin to imitate, the bonus period of this product will come to an end. Even if you are playing a blue ocean non-standard product, one day the bonus period of this product will end.
But C2C is different. Every second-hand product is a unique certificate, all of which are unique, and the concept of non-standard products is implemented to the extreme. The most typical such as the second luxury industry, the service life of each bag, the degree of damage, ** are different, and each bag is a separate SKU. Since it is a non-standard product, even on the public domain platform, the essence is not involved in price comparison. A similar line of thought can also be "customized" products, which is another topic. Non-standard products, orphan certificates have no choice, products without the right to choose, no matter how long the logistics timeliness is, you have to wait, because you can't find a substitute.
We default to the novice lack of money and team, new to a project, the less capital investment the better, and FB** due to its C2C attributes determine that you can make a profit without hoarding, the cost of supply is flickered, and the cost is only the cost of making a number, and a number, as long as one dollar.
How to build a high-powered Facebook account
Many people can't believe that an account only costs one dollar, but as long as you learn to register and maintain an account, you don't have to go to the number dealer to buy it.
To say something that offends everyone, there is a number merchant on the market who says that one is all cutting leeks, there is no conscience number dealer, you have learned the skill of raising a number, and you can be a number dealer.
Most of the number dealers don't even know how to register and raise the number, many of them are issued on behalf of the **, and they buy the ** I also say HT, a half a year FB white number is less than 1 yuan, the number of merchants sells 3 yuan, some sell 5 yuan, and sell 20.
Presumably, most people want to find a number dealer to buy a ** number first, and then test the product quickly through the process. Miss by a mile. The important thing to do Facebook is not even the selection of products, but the many high-weight accounts, your account has no weight, and even the last general goods will be taken off the shelves, which cannot support your testing at all.
The average price of a **number** on the market is 40, and after actual testing, this so-called "**number" is likely to be a small white number, that is, the cost of a dollar is less than 40 for you....I don't know how the quality of other platform operators is, at least Facebook's number merchants, haha, don't believe everything you say.
The number is divided into three stages, the first stage is registration, the second stage is to raise **, and the third stage is to be able to put special goods on the shelves.
The first stage is registration, after actual testing, Malaysia's number success rate is the highest, and there is no impact on the weight of the account, there is no saying that you must use a US mobile phone number to do the United States.
The second stage is to raise **, this stage is 3-7 days, that is, it can be used when there is a **prompt.
The third stage is to put on the product every day, this stage lasts for 7 days, and after the end, we can not only casually go to the general goods, but even to the special goods.
The three stages last for a total of 10-14 days, and you can spend a dollar to raise a high-powered FB account, even if you don't sell goods, you can make money selling accounts as a service provider.
Raising a number needs to be static, this topic is more sensitive, I will not show it here, the cost is lower than you think. Don't listen to the static ones, they also talk nonsense. How many pits I stepped on when I did TikTok was because I believed the nonsense of the service provider. The risk control module has to test and summarize by itself and try repeatedly. And the risk control changes every six months, and last year's rules are invalid today.
Country, language, logistics, collection
These questions are not separate problems, but interrelated problems, if you choose the United States, you have to communicate in English, you have to use the United States, you have to use DHL, you have to use PP, Stripe or COD. Moreover, the situation of each country is different, some products can be sold to the United States and may not be sold to the Middle East, the United States PP is not the same in Japan, some logistics providers have a high customs clearance rate and some are pitted. Next, take the United States as an example to explain the whole process clearly.
First of all, although we do cross-border, we don't need to understand the local Chinese, and my employees don't know English, even if you know English, you don't know Arabic, so you can translate software. If you can't understand the Facebook English interface, you can adjust it to Chinese Simplified, which will not lead to a ban, so you can change it with confidence. Customers can use the browser's built-in Google Translate to send messages, or pay for technology to write an automatic translation script.
Secondly, it is recommended to use a service provider that can provide cash on delivery and overseas warehouses. Cash on delivery generally charges you 2-3% of the handling fee, so that you don't have to deal with the payment problem yourself, it is very tiring to engage in a Stripe or PP channel, and PP country withdrawal also needs 4%.4 fees, higher. The second is the overseas warehouse, which allows you to have a local storage place when your goods are rejected, and you don't need to have high air freight for the next shipment.
The difficulty of the payment collection problem depends on whether you do general goods or special goods, and there is basically no problem with general goods, and the handling fee is not high; There are a lot of special goods to say.
Product selection, the top priority
Having said so much, we just need to solve some basic problems, if no one guides, just the basic account environment logistics collection problem, you can study for half a year, but even if the basic problem is solved, we are still facing the most important step - product selection.
The core of e-commerce is in the selection of products, just as Amazon has a standard product explosion play, a blue ocean high customer order play, and an FP black 5 play, the essence is based on the operation methods derived from different products, and the product is the destination of all e-commerce traffic.
Cross-border private domain operation (and summary).
Customers in Facebook**, especially those who have placed orders, should be saved to your WhatsApp in time, and it is best to build an independent station to undertake it, because FB and WS will be blocked. To be honest, I don't always understand why cross-border private domains can be used as a separate training, isn't it just to build an independent website to send emails? Add a WhatsApp at most, similar to the management of a domestic micro-business team. Foreigners started doing this twenty years ago.
Thief Kun said that the essence of the second-hand platform project is to talk about orders, no, it cannot be scaled, and it is necessary to recruit people if it is large-scale, but due to the low threshold, there will be a phenomenon of self-reliance in recruitment. However, for cross-border FB** projects, due to the high threshold of cross-border (environment, logistics, payment collection, language), the low threshold of the project itself is masked. The possibility of employees working alone is extremely low, then again, with this learning ability and talent, do you still want to be a single customer service?
If a cross-border novice, first teach you to do an independent station, and then teach you to spend a few hundred fb to open an account, and then spend a thousand dollars to invest in the stream, and then experience the closure of the account, refund, a set of spiral fists down directly out of the cross-border, and then indignantly scolded the cross-border training is all cutting leeks.
So why not start with facebook** free traffic, although free traffic is troublesome, but as long as it is solved, it is a treasure trove of endless traffic, now paid traffic is so expensive, and it is the United States, a thousand dollars may be enough for you to test 3 products, free traffic solves the problem of testing products, and the chat order solves the after-sales problem, although it is not, it is impossible to achieve an annual income of 10 million on a small scale, but the cost is low and the investment is small, and the salary of employees is a variable cost, and the equipment bought for employees can also be sold with three hands. In the early stage, you can test it yourself without recruiting people, and the total cost will not exceed 300.