Kunpeng Project Presumably everyone will be familiar with the name Samsung. It used to be a standout in the mobile phone industry, and was known as the Big Three along with Nokia and Motorola. However, today, Nokia has taken the mobile phone business **, and Motorola has long been part of Lenovo. Only Samsung is still standing. Recently, they released their first new AI device, the Samsung Galaxy S24 series. However, it is curious that the new machine has hardly caused any waves in the domestic market.
You may ask, why did Samsung release a new phone, but no one cared about it in the domestic market? The reason is simple, because at the moment Samsung has almost lost the Chinese market.
Looking back on 2016, that year, Samsung's flagship phone note7**! This high-end machine, priced at 5988 yuan, has 35 cases due to battery problems in just half a month**. Samsung eventually had to face reality and recalled about 2 million Note7s worldwide, but unfortunately, China was not included in the recall.
In the face of doubts from Chinese consumers, Samsung argued that the Note7 batteries sold in China are different from other regions and there is no problem. However, it turns out that the national version of Note7 is also frequent**. Samsung tried to shift the blame to Chinese consumers, but it caused a bigger storm.
with"Battery door"As a result of the incident and the scandal of Samsung's forced employees to kneel**, Samsung's reputation in China plummeted. At the same time, the rapid rise of domestic brands such as Huawei and Xiaomi has forced Samsung to become "others". However, even with the loss of the Chinese market, Samsung does not seem to be as down-and-out as people think. In fact, Samsung has been the world's No. 1 smartphone seller for 12 consecutive years until it was surpassed by Apple last year.
So, what is Samsung's success strategy? First of all, Samsung still has a strong brand presence globally, and despite its poor reputation in China, it still has a good market performance in other regions. Secondly, Samsung's low-range phone series, such as the Galaxy A series, has a wide user base around the world. These phones are not only modest, but also powerful, catering to the needs of many national markets. In addition, as a comprehensive company, Samsung is not only a mobile phone manufacturer, but also involved in a variety of fields such as semiconductors and home appliances. This diversified business model has enabled Samsung to have a solid market position in the world.
Despite this, Samsung's challenges in the Chinese market remain severe. According to the latest financial report, Samsung's full-year operating profit in 2023 fell by 8485%, mobile phone shipments fell 136%。Constrained by the weakness of the consumer electronics market, Samsung is under tremendous pressure.
In order to regain its strength, Samsung has launched a new series of new AI phones, but there is still a long way to go to regain the trust of the Chinese market. Although there were plans to build a factory, the reality is that Chinese mobile phone brands are already on par with Samsung in terms of hardware quality.
Explorers believe that Samsung, although it has lost the Chinese market, still has a strong competitive strength on a global scale. However, Samsung faces many challenges and difficulties in regaining the trust and market share of Chinese consumers.
Do you think Samsung will be able to return to the Chinese market? Will it have what it can do to overcome the immediate difficulties and regain the trust and support of Chinese consumers? Feel free to leave your views in the comment section.