When conducting corporate publicity, public relations and building brand image, the authority of borrowing news sources** is often used to enhance the credibility of promotional information. However, there may be several times the gap between different news sources in the promotion and release of advertorials. Let's take a look at the factors that affect the pricing of news sources.
Influence
*The size of the influence is an important factor affecting the promotion and release of the advertorial**. The higher the visibility, the wider the audience coverage, and the degree of coverage provided is relatively stable. The articles pushed through these high-quality channels have a higher probability of reaching the target users. Moreover, the well-known ** channel itself has a certain authority, and the user trust is high, which can better promote user conversion.
Placement placements
When the news source manuscript is launched, according to the different layouts, the ** of the advertorial promotion and release will also be quite different. For example, the degree of the first-level page will be higher than that of the second-level page, but it may also be doubled. Therefore, when choosing the placement layout, you need to consider the best degree you need in combination with the actual promotion goals.
Type
According to the different types, there will be differences in the promotion and release of advertorials. Generally speaking, the more well-known large-scale comprehensive products will be higher, while some industry verticals are relatively cheaper. The former is more suitable for increasing the number of customers in the short term, while the latter is more conducive to accurate customer acquisition.
Publish region
Depending on the area covered, the advertorial promotion will also be affected. For densely populated first-tier cities, there is a strong demand for press releases in their own regions; In the case of limited resources, it is natural that it will also. Whereas.
Second- and third-tier cities have relatively little demand per se, so pricing will be relatively cheap.
Cooperation cycle
If the brand has a long-term and stable demand for press releases, and has been placing it through fixed channels; Then there will be more room to negotiate with the channel and win some discounts and discounts.
For enterprise users with scarce resources, if they want to get discounts from channels, they need to have a very solid and trusting relationship between the two parties. However, if you use some paid publishing platforms, you can solve this problem more easily.
Take the used Juguan News Push as an example, the platform is available in traditional, self-sufficient, print media and short** channelsVery abundant resources for press release。Filter in the background, you can easily understand the promotion and release of advertorials in different channels. Juguan News itself has relatively abundant first-hand resources, which can bypass the middlemen who take a cut from it, so it can go furtherHold it down**
For small and medium-sized enterprises with limited resources, a professional press release platform like Juguan News can save people a lot of detours and complete the promotion goal as soon as possible. Market competition, efficiency is life.