8 films were released during the Spring Festival in 24, and the competition can be described as very fierce, but the much-talked-about "Mr. Red Carpet" unexpectedly overturned, and the box office of the film was only more than 76 million in 6 days after its release, which can be called "the most money-losing movie in the Spring Festival" this year! Who would have thought that Andy Lau and Ning Hao, such a luxurious lineup, would not sell well at the box office?
The ideal is very plump, and the reality is very skinny! The originally highly anticipated seed contestant "Mr. Red Carpet" has now become the most loss-making movie in this year's Spring Festival! According to official data, the film cost nearly 2600 million, but the box office began to waterloo on the third day of release, and the single-day box office fell to 4.64 million on the fourth day, and the movie's reputation was also the lowest in the same schedule, this performance is simply unbelievable. What's even more surprising is that this box office upstart was crushed by Jia Ling's "Hot and Hot", what is going on?
1. Plot: The hollow behind the gorgeous packaging.
The movie "Mr. Red Carpet" is adapted from 999 real things in the entertainment industry, and there are many industry bigwigs such as Andy Lau and Ning Hao in charge, with strength and gimmicks, and the film was originally pinned on high hopes. The change in the title seemed to symbolize the film's ambitions for the film market, but the results were disappointing.
Whether it's the plot, character building, or plot development, it fails to really attract the audience. The story is about the professional and personal life of a star, but it is bland and boring in the way it is presented. The lack of novelty of the routine, the surface is bright and the inside is empty, which makes it difficult for the audience to resonate.
2. Actor performance: The superstar lineup failed to support the whole work.
Even starring Andy Lau, "Mr. Red Carpet" is powerless. Although Andy Lau has always been known for his strength and reputation, his performance in the film has not received the praise it deserves.
Perhaps it was a problem with the script and character setting, and the overall performance did not meet expectations. In addition, "Mr. Red Carpet" brought together many powerful actors, but the director could not drive the overall atmosphere.
3. Box office: Cliff-style** and the appearance of the impactor.
The single-day box office dropped to 4.64 million, which is as high as 2For a movie of 600 million, it is simply worse. What's even more embarrassing is that it was crushed by "Hot and Hot" starring Jia Ling, as of 18 o'clock on February 15 (the total box office of "Hot and Hot" broke 22.)2.1 billion, on the other hand, the box office of "Mr. Red Carpet" is still stuck at about 76 million), and the filmmaker's account share is even lower to about 27 million, which can be said to be bloodless! This kind of performance really makes people sigh that the film and television market is really unpredictable.
For "Mr. Red Carpet", considering its high production costs, the producer may have misjudged the market to a certain extent, or perhaps they paid too much attention to the packaging and star lineup, but ignored the importance of the script and director. At the same time, from an objective point of view, the audience is becoming more and more picky about the quality of the film, and they also have a higher pursuit of the viewing experience.
To sum up, this "Mr. Red Carpet", which was created with high cost investment, encountered an unprecedented box office waterloo. This also reminds the entire industry that high investment does not mean high returns, and only by grasping the comprehensive factors of script, director, actor performance and market can we truly create an excellent film and television work. I believe that this failure will become a reflection on the film industry, and I also look forward to more excellent works emerging in the future, bringing more wonderful viewing experiences to the audience.