Ali Dawen Entertainment's digital human technology is a technology that uses artificial intelligence and computer graphics to create a digital image that is close to the image of a real person, and gives it a specific character identity and interaction ability. Ali Dawen Entertainment's digital human technology has the following application scenarios:
Film and television content creation: Ali Entertainment's digital human technology can provide more creative space and improve efficiency for film and television production. For example, Ali Dawen Entertainment has launched the digital production technology of frame sharing, which has achieved a breakthrough in virtual shooting, by placing LED screens outside the window of the scenery and around the body, ** materials with real light and shadow effects, to achieve the shooting effect that the crew wants, greatly reducing the cost of transition, post-production, etc., shortening the production cycle, and at the same time liberating the director's creativity and making the visual presentation more innovative. In addition, Ali Entertainment has also created the first hyper-realistic digital human "Lili", which has a high degree of realism and expressiveness, can imitate human facial expressions, mouth shapes, eyes and other details, and can also transform shapes and costumes according to scenes and roles, providing more possibilities for content creation. Lili has become the spokesperson of many businesses under Alida Entertainment, such as Youku, Taopiaopiao, Miao Ya Camera, etc., and has also appeared as an "actor" in the hit drama "Under the Alien", becoming the first digital person in China to participate in a live-action drama, which has aroused the attention and discussion of the industry and the market.
Brand marketing and promotion: Alibaba Entertainment's digital human technology can be used as a brand image spokesperson or virtual anchor for brand marketing and promotion. For example, during the 2022 Beijing Winter Olympics, Alibaba Entertainment launched the AI-powered real-time realistic digital human "Dongdong", as the Winter Olympics promoter, providing users with a wealth of Winter Olympics knowledge and interesting interaction. Dongdong's breakthrough lies in the realization of the real-time interaction ability of an anthropomorphic person, without the need to record or prepare in advance, she can communicate with people and answer questions in real time, and even talk about talk shows, which can give users an immersive experience. Dongdong also has the ability of automatic speech generation, that is, intelligent script generation, which can generate interesting content and language according to different scenarios and topics, showing her humorous image.
Education and training: Ali Entertainment's digital human technology can be used in the field of education and training, as a virtual teacher or assistant, to provide high-quality teaching and training services for students or trainees. For example, Ali Entertainment and Alibaba Cloud jointly launched the "Cloud Education" platform, which uses digital human technology to provide users with a new experience of education. On this platform, users can choose different digital humans as their teachers and learn different courses such as English, mathematics, programming, etc. These digital humans not only have professional knowledge and teaching ability, but also have rich expressions and tones, and can carry out personalized teaching and interaction according to the user's feedback and progress, so as to improve the user's learning effect and interest.
The above are some of the application scenarios of Ali Entertainment's digital human technology, and there are more possibilities waiting to be explored and discovered in the future. Ali Entertainment's digital human technology not only empowers content creation, but also brings users a better ** and participation experience, making digital entertainment richer and more diverse.