Looking back on the major events in the domestic game industry in 2023, the breaking circle of party games must be counted as one. "Yuan Dream Star", which cost 1.4 billion to build, has made everyone see it for a long time. The huge top-level publicity lineup has made countless people still unable to escape the control of "big data", the "full support" of head traffic, the "automatic loading" of mobile phone advertising, and wave after wave of strong operations, which makes people wonder if the game is not good. However, the momentum was unsuccessful, and within a month of the game's launch, the loss of players was already quite serious. From the current point of view, the winter vacation may be the last straw for Yuanmeng's dream of reaching the top.
Since its birth, "Dream Star" has been regarded as a masterpiece, integrating the main gameplay of "Egg Boy Party", "Animal Party", "Fall Guys: Ultimate Knockout" and other game elements, and adding a large number of new and multi-form entertainment gameplay, showing a strong "inclusiveness". Among them, for example, "** The gameplay is derived from CS and also appears in popular games such as "Genshin Impact", while the *** of "Yuan Dream Star" is more like a fusion of the gameplay of these two games, and it also includes mechanisms such as random transformation and strong pointing props. In addition, the game's UGC ecological construction and interface UI design are the same as those of "Egg Boy Party". Such vigorous stitching has also made countless players question: Is this the level of big factory games?
In addition, "Dream Star" also added other forms of entertainment mode, such as the "Smash Bros. Fight" mode based on "Beast Party", with "muscle weakness" performance, damage and stun, poison circle mechanics, etc., which make people suspect that they are twin brothers. In addition, the game also includes two FPS gameplay, "Breakout Neverland" shooting gameplay and "Charge Competition" and "*Master", which are all mature content from different games. The game tries its own success code by borrowing from a lot of mature content of the game, but it also brings hidden dangers. Compared with games that deeply cultivate a single gameplay, "Dream Star" lacks the understanding and deepening of the content by borrowing from the gameplay, resulting in a relatively shallow player experience and difficulty in maintaining freshness.
The puzzle gameplay "Who is the Werewolf" is similar to "Space Werewolf Kill" and "Goose and Duck Kill", that is, it is equipped with different identities and abilities and is task-driven. Although the 3D perspective and operation of "Dream Star" are different from the original, they do not bring much difference, and the imbalance between mechanics and character abilities also affects the player's game experience to a certain extent.
Including the various new features that have been newly revealed recently, they are all feasible content that has been verified by the market. For example, Yuanmeng's latest release of the free pinching function is also a reference to follow the trend, and the custom appearance function of the egg boy has been officially launched, while Yuanmeng is still in the breaking news stage, and the game has not been launched. Followed by similar functions, the same logical mechanism, Yuan Meng's reference seems to be a bit more and more open.
The game has been online for a month, not only has there been a serious loss of players, but the word-of-mouth situation has also continued. Yuanmeng really needs to think about the future development path at the moment, and blindly copying and learning from it will not be recognized by the market and players.