As an important traditional Chinese festival, the Spring Festival is a good time for family reunion and gathering, and it is also the peak period of domestic tourism. According to data released by China Unicom, the number of Chinese New Year tourists in 2024 will reach 12.3 billion person-times, a year-on-year increase of 228%。Among them, Sichuan Province received a total of 4488 tourists140,000 person-times, a year-on-year increase of 2794%；Henan Province has received a total of 5021 tourists60,000 person-times, an increase of 48 over the same period last year8%；Beijing received tourists 174950,000 person-times, a year-on-year increase of 374%；Guangdong Province received a total of 7,606 tourists90,000 person-times, an increase of 68 compared with the Spring Festival in 20234%；Shanghai received a total of 1,675 tourists950,000 person-times, a year-on-year increase of about 50%; Chongqing has received a total of 1,068 tourists50,000 people.
In the peak period of the sudden surge of tourists, how to ensure the safety of tourists and improve the tour experience has become a major challenge for the management of scenic spots. In recent years, with the rapid development of RFID technology, its application in the construction of smart scenic spots has gradually emerged, providing new ideas for solving this problem.
First of all, RFID technology can achieve efficient and convenient ticket management. Traditional paper tickets are not only easy to lose and damaged, but also have a cumbersome and inefficient ticket verification process. Electronic tickets using RFID technology can store visitor information through the built-in RFID chip to achieve fast and accurate ticket verification. Visitors only need to put their tickets close to the ticket verification equipment to complete the verification, which greatly improves the efficiency of ticket verification and reduces the waiting time of tourists. In the Palace Museum in Beijing, the electronic ticket system with RFID technology is adopted, so that visitors do not have to wait in line when entering the park, which greatly improves the efficiency of entering the park and provides tourists with a more convenient tour experience.
Secondly, RFID technology can monitor the best amount in the scenic area in real time. By installing RFID readers in key scenic spots, entrances, exits and other places, the RFID tag information carried by tourists can be read in real time, so as to accurately count the highest amount. These data can be transmitted to the scenic spot management background in real time to help managers understand the distribution and flow of tourists. Once it is found that the amount of ** in a certain area is too large, the management department can take measures in time, such as sending additional staff and adjusting the tour route, etc., to relieve the pressure and ensure the safety and comfort of tourists. At Shanghai Disneyland, through the deployment of RFID technology, the management can understand the number of visitors in each area in real time, so as to reasonably adjust the opening hours of the attractions and the tour routes of the guests to ensure the experience and safety of the guests.
In addition, RFID technology can also be used to improve the safety management level of scenic spots. Through real-time monitoring of the number of tourists and the location information of tourists, the scenic spot management department can find potential safety hazards in time, such as crowd gathering, congestion and other situations. In the event of an emergency, such as fire, **, etc., the management department can quickly locate the location of the trapped tourists and take effective measures to rescue them, so as to ensure the safety of tourists' lives to the greatest extent. In Japan's Mt. Fuji scenic area, RFID technology is used for the safe management of tourists. Tourists receive a bracelet with an RFID tag when purchasing tickets, and when tourists enter a dangerous area or encounter an emergency, the management personnel can quickly locate the location of tourists through the bracelet and rescue them in time.
At the same time, RFID technology can also provide more personalized services for tourists. By tracking visitors' behavior and preferences, scenic spots can recommend attractions and activities that are more in line with their interests, providing a more personalized experience. In addition, RFID technology can also be combined with mobile payment, smart guide and other systems to provide tourists with more convenient service support, such as electronic payment, audio guide, etc., so that tourists can enjoy the beautiful scenery while also feeling the convenience brought by technology. In Hangzhou's West Lake Scenic Area, tourists can realize automatic billing, automatic navigation and other functions through cruise tickets with RFID chips. When the cruise ship is close to the ticket inspection equipment, the system will automatically identify the ticket information, complete the billing, and provide navigation services for tourists, making it easier for tourists to enjoy the beautiful scenery of West Lake.
With the continuous development of science and technology, RFID technology will play an increasingly important role in the construction of smart scenic spots. It can not only improve the management efficiency and service quality of scenic spots, but also bring tourists a safer, more convenient and personalized travel experience. Whether it is the electronic ticket system of the Palace Museum, the first-class monitoring system of Shanghai Disneyland, or the safety management bracelet of Mount Fuji Scenic Area, they are all successful examples of the application of RFID technology in smart scenic spots, which prove the great potential and broad prospects of RFID technology in the construction of smart scenic spots.
*: RFID World Network.