In Tencent's advertising promotion, promotion resources are generally divided and configured through Guangdiantong. Guangdiantong is the core product of Tencent's advertising platform, through which advertising space can be selected and placed to meet the promotion needs of different industries.
Widely promotedRecommendations on the division of resources and the selection of industries
1.Guangdiantong promotion resource division:
Search ads: Promoted through ad slots that appear on the search results page, triggered by user search keywords.
In-feed advertising: The advertising space displayed in the information flow of Tencent's major ** platforms, presented in the form of **.
Banner ads: Banner slots at the top or bottom of a page or app.
Mini Program Ads: Promote products or services through advertising spaces displayed in Tencent's Mini Programs.
*Advertisement: **Advertising space displayed on platforms such as Tencent ** to attract more users**.
2.Industry Selection Resource Reference Content:
When choosing an industry, it needs to be determined according to the characteristics of the company's products or services, the target audience and the market demand
E-commerce industry: If you are an e-commerce business, you can choose to promote in Guangdiantong's e-commerce advertising inventory to increase sales and promote conversions.
Real estate industry: You can choose to promote in Guangdiantong's in-feed ads to attract more users to know about your real estate project.
Game industry: You can choose to promote in the advertising space of Guangdiantong, and increase the user's interest and willingness to play by attracting users' game-related advertisements.
App promotion industry: You can choose to promote in Guangdiantong's Mini Program ads, and attract users to click on the experience by displaying your app's advertising space in the Mini Program.
3.Competitor Analysis:
When making an industry selection, it is important to conduct a competitor analysis. By analyzing the advertising performance of your competitors, you can understand their promotion strategies and effects, so that you can better promote yourself. You can pay attention to the advertising format, delivery time, placement and other information of competing products, as well as the target audience of competing products, and make corresponding strategy adjustments based on the analysis results.
Tencent's advertising and promotion resources can be divided and configured through Guangdiantong, and the platform also supports targeted delivery according to the audience's region, gender, age, interests, etc. Advertisers can choose the appropriate targeting method according to their product characteristics and target audience to improve the accuracy and effectiveness of their ads.
Competitor analysis and data monitoring are:Widely promotedBy understanding the promotion strategy and effect of competing products, as well as monitoring the data indicators of advertising, you can optimize and adjust accordingly, and improve Generally speaking, choosing an industry category related to your own product can better reach potential users and improve the conversion rate of advertising. In addition, factors such as the competitive situation, industry trends, and the characteristics of the target market can also be considered to develop a more effective promotion strategy.