In the past few years, Honor of Kings has been hailed as a representative of national mobile games in the game market, and its success is not only due to the simplified content gameplay and unique operation methods, but also to the market time, when MOBA mobile games were still an untapped field. And now, TiMi's "Yuanmeng Star" is also trying to target the achievement of "Glory of Kings" and become the second national-level mobile game. However, despite relying on the production and operation of Tencent's strongest studio, the problems of "Yuan Dream Star" itself are still relatively obvious.
The first is the sustainability of the game's content. "Yuan Dream Star" is not mature enough in terms of the richness and innovation of game content. For example, the PGC gameplay of games is relatively scarce, and in addition, the number of entertainment modes is small, and most of the modes have "micro-innovation" with reference to other games, resulting in serious homogeneity and lack of real innovation and advantages. This greatly affects the freshness of the players. In the latest revelations, I also saw a new mode of game planning, which is still a copy of the popular gameplay, such as go-karts, bubble halls, snakes, etc. The big pot stew of the mini-game is really not enough to give players fun.
In addition to innovation and content quality, the quality of UGC and map creation are also key factors affecting user stickiness. At present, in the development of the UGC ecology of "Yuanmeng Star", the quality of the produced maps is worrying, especially the number of high-quality maps is small, and most of the maps are copied and borrowed, and there are countless "skin-changing" maps. It can be said that the development of the game's UGC ecology is not as expected, or even worse, which makes the development of "Dream Star" in this field still needs to be further improved, and it is necessary to strengthen regulatory review, and it is also necessary to rectify the plagiarism in the ecology.
In addition, in order to become a national mobile game, it also needs to be widely disseminated across multiple age groups. However, at present, "Yuanmeng Star" is more oriented to teenagers, and the diversification and technicality of its gameplay are not enough to support its diffusion in a larger circle. To sum up, even if a huge amount of money and resources have been invested in marketing, it is still a difficult task for "Yuanmeng Star" to become a national-level mobile game like "Honor of Kings". In the future, only by continuously optimizing the content gameplay, improving the quality of UGC, and expanding the dissemination of user groups can it be expected to become a national-level mobile game.