As the absolute main consumer group in today's market, the consumption habits and consumption propositions of the younger generation of consumers all show their uniqueness. If you want to define the consumption concept of this generation of young people, it can be boiled down to one word - "rational experientialism". They can pay a premium for products with a better user experience, and they will also take into account quality and actual needs to find the best solution for consumption.
This consumption concept is especially evident in the field of household appliance consumption. On the one hand, their consumption decisions are more rational, and their preference for visual and cost-effective household appliances continues to increaseOn the other hand, in the fast-paced work and life, the time cost of young people is constantly compressed, and simpler and faster home appliances have become their first choice. At the same time, under the pressure of life, the insomnia rate of migrant workers is increasing year by year, and the helplessness caused by sleep problems has made sleep freedom the desire of contemporary young people.
The consumption trend of young consumer groups has always been the marketing vane of various brands. In recent years, the younger generation of professional air conditioning brand Kelon Air Conditioning has in-depth insight into the real consumption needs of contemporary young consumers, and has continuously launched products that better meet the different scenarios and needs of users. Launched at the beginning of this year, the Kelon sleep air conditioner small ear power-saving LT has three major configuration upgrades of mute, power saving, and air volume, plus two value-added functions of convenience and health, which not only achieves quality leapfrogging, but also realizes the user's comfort experience leapfrogging.
In line with the pursuit of contemporary young consumers for the cost-effective performance of household appliances, the LT of Kelon sleep air conditioner small ear power-saving model is equipped with rare earth permanent magnet ** DC compressor, and the indoor and outdoor fans use more power-saving DC motors, and the energy efficiency far exceeds the new national first-class standard, with an APF value of up to 528 (26 35 machines), 42 more power-saving than the old ** energy efficiency hang-up7%。At the same time, LT has also added an AI power-saving mode, through the 6 temperature probes on the indoor and outdoor units and remote control of the air conditioner, the air conditioner can adjust the indoor temperature and humidity to the comfort zone and stabilize it by itself, bringing users a comfortable and power-saving combination of temperature and humidity, saving 10% of electricity compared with ordinary mode, so that young people dare to use it with confidence regardless of winter and summer, and bid farewell to the "electricity bill assassin".
In order to meet the needs of this generation of young people to pursue a simple and convenient lifestyle, the power-saving LT is equipped with a high-end machine with a wifi function, which can be easily controlled by the user, and the app also supports customized sleep duration, temperature, power consumption inquiry, fault self-inspection, online repair and other functions, which is convenient and trouble-free. In addition, LT also supports Bluetooth applets to control the air conditioner, the interface design is concise and clear, and the operation steps are relatively simple. In terms of air volume, the body of the LT machine has been expanded to 888mm, and the length of the air outlet has been expanded to 848mm based on the previous generation of products, with a large cross-flow fan and a large air deflector plate, to achieve a large air volume of 800m3 h, a wider air supply area, and an increase in cooling and heating efficiency by about 33%, which meets the experience requirements of young people for high cooling and heating speed, soft wind experience, and no direct blowing.
In addition, in order to bring a quiet and tranquil sleeping environment to this generation of young people, the LT R&D team found the relationship between noise and snail tongue after a large number of experiments and analysis, and developed ultra-quiet snail tongue noise reduction technology, which improved the anti-dirt and blockage performance of the air conditioner by 467%, reducing the operating noise to 16 decibels, and the sound produced during operation is as quiet as falling leaves, which is lighter than a whisper.
In terms of exterior design, LT continues the fashionable retro style of the small ear series, using a rounded large R angle silhouette, getting rid of the shackles of traditional right-angle design, making the overall appearance smoother, catering to the unique pursuit of home aesthetics by young people.
The launch of Kelon Air Conditioner's new small ear power-saving LT is undoubtedly a deep insight and accurate response to the "rational experientialism" consumption concept of contemporary young people. In terms of cost performance, convenience and healthy and comfortable experience, LT has demonstrated excellent product strength and innovation, and has successfully impressed this generation of young consumers who pursue quality life. In the future, it is expected that Kelon Air Conditioner will continue to cultivate the needs of young users, help them sleep well with technology, and bring more young people a more high-quality, comfortable and healthy life experience.