Designed by Dr. Ferry Porsche in 1953, the Porsche emblem is a coat of arms with a rich meaning, mainly reflecting the following aspects:
1.Power & Speed:
The black horse of the coat of arms** represents the abundance of horses in the city of Stuttgart, as well as the power and speed of Porsche.
The horse's dynamic posture demonstrates Porsche's spirit of continuous improvement and excellence.
2.Regional Culture:
The inscription "Stuttgart" above the coat of arms represents the city of Stuttgart, Germany, where Porsche AG is located, and reflects Porsche's love and pride in its hometown.
The antlers and yellow stripes on the left and right sides of the coat of arms are elements of the Stuttgart city coat of arms and represent Porsche's strong connection to the local culture.
3.German elements:
The coat of arms is black, red and yellow, the colors of the German flag, symbolizing the pride and pride of Porsche as a German brand.
The overall shape of the coat of arms is solemn and magnificent, reflecting the rigorous and exquisite manufacturing technology of Germany.
Summary:
The Porsche logo is not only a brand identity, but also a cultural symbol. It embodies Porsche's quest for speed, power, culture and tradition, as well as the essence of Made in Germany.