On the evening of January 28, the "physical examination giant" Meinian Health announced its 2023 performance forecast, which is expected to achieve a net profit of 4600 million yuan-5700 million yuan, maintaining the development trend of turning losses into profits. Meinian Health pointed out that the health examination industry will recover strongly in 2023. In response to the upgrading of consumer demand for health check-ups, Meinian Health takes "strengthening the B-end + expanding the C-end" as the development path, and at the same time creates a series of "specialized, special and new" products to lay out a new track for specialty and disease management.
Ranking in the leading position in the industry, Meinian Health also adheres to the "All in Digitalization" and jointly builds the first health management AI robot in China with HUAWEI CLOUD and Runda Medical. At the end of 2023, Meinian Health also added the "AIGC concept". In the eyes of industry insiders, Meinian Health's steady growth and rising volume and price are due to the fact that it follows the logic of a positive cycle of performance in many aspects.
Continue to turn losses into profits.
In 2023, Meinian Health is expected to achieve revenue of 107300 million yuan-110500 million yuan, an increase of 21 over the same period last year9.7 billion yuan-251.7 billion yuan, a year-on-year increase of 2575%-29.50%；Net profit attributable to shareholders of listed companies4600 million yuan-5700 million yuan, an increase of 9 over the same period last year9.3 billion yuan-110.3 billion yuan, a year-on-year increase of 18628%-206.91%, achieving both quality and efficiency.
Talking about the main reasons for the change in performance, Meinian Health said that in 2023, the health examination industry will recover strongly, and Meinian Health has entered a benign development channel driven by demand and rising in volume and price.
According to public information, Meinian Health, founded in 2004, is a professional health examination and medical group in China, and its main business is health management services represented by health examination. In October 2019, Meinian Health's first physical examination center in ** was officially opened, and Meinian Health basically achieved a strategic layout with full coverage in the Chinese mainland market (except Hong Kong, Macao and Taiwan).
As of June 30, 2023, Meinian Health has a total of 608 physical examination centers in operation, covering more than 30 provinces (autonomous regions and municipalities directly under the central government) across the country, of which 293 are holding physical examination centers, ranking first in the industry in terms of covering cities, stores and the total number of annual physical examinations.
Affected by the general environment, Meinian Health, which relies on offline, once suffered a staged loss. However, in the third quarter of 2023, Meinian Health achieved revenue of 721.7 billion yuan, a year-on-year increase of 2481%；Net profit attributable to shareholders of the listed company was 22.6 billion yuan, a year-on-year increase of 1581% to turn losses into profits.
Combined with the whole year of 2023, Meinian Health's performance of turning losses into profits has continued. Industry insiders pointed out that the steady growth of Meinian's health performance and the rise in volume and price are due to the fact that it follows the logic of a positive cycle of performance in many aspects.
Jiang Han, a senior researcher at Pangu Think Tank, told Consumer Titanium that Meinian Health has a nationwide service network that can meet the needs of consumers in different regions. Secondly, Meinian Health has advanced medical equipment and professional technology, which can provide high-precision and high-efficiency physical examination services. Third, Meinian Health has rich experience and resources in health management, and can provide consumers with a full range of health services.
Match the needs of escalated medical examinations.
In response to the performance in 2023, Meinian Health also pointed out that the consumer demand for health check-ups is escalating.
In the view of Meinian Health, the diversified and personalized health needs have continued to grow for a long time, the health consumption willingness and consumption frequency of people and groups have increased significantly, and they are willing to pay for high-quality health services, and there is a strong demand for special examinations for chronic underlying diseases and mid-to-high-end health management, and they hope to obtain a better service experience.
In this regard, Meinian Health actively explores the needs of mid-to-high-end customers, optimizes customer experience, provides customers with personalized and customized in-depth product experience, and continuously increases the proportion of high-end customers.
In terms of strategy, Meinian Health takes "strengthening the B-end + expanding the C-end" as the development path, gives full play to the professional, standardized and large-scale operation advantages of the national physical examination center, and plays a "combination punch" of coordinated development of group inspection and individual examination. In 2023, Meinian Health will set up a group inspection development center and an individual inspection development center to continue to cultivate customers at both ends of the group and individual inspection.
Focusing on the three principles of "online and offline integration, public and private domain integration, and group transformation integration", Meinian Health continues to build a headquarters digital marketing platform for the empowerment of first-line physical examination centers; We will continue to strengthen the B-end business upgrade led by government and enterprise customers, actively promote the full implementation of the group-regional linkage model, rapidly promote the C-end customer operation system, and make efforts to expand the local life business of Meinian Selected Distribution**, Meituan, and Douyin.
Jiang Han said that consumers' demand for physical examination services is more diversified and personalized, not only requiring basic physical examination items, but also hoping for more personalized services, such as genetic testing, tumor screening, etc. Secondly, consumers' demand for health management is also increasing, and they want to be able to get a full range of health services and advice.
In response to the innovation of physical examination items, Meinian Health has also created a series of "specialized, special and new" products, continuing to focus on differentiated products such as Brain Ruijia, Lung Jiening, Capsule Gastroscopy, Gene Box, etc., and accelerating the launch of a new engine for the growth of "intelligent personalization", "special examination and early screening box" and "special disease management service package", and going hand in hand with traditional "first-class physical examination products", and laying out a new track of specialty and special disease management.
Adhere to "all in digital".
Recently, Meinian Health signed a comprehensive cooperation agreement with HUAWEI CLOUD and Runda Medical to jointly build the first health management AI robot in China - "Healthy Xiaomei" digital intelligent health manager.
It is reported that the "Healthy Xiaomei" digital intelligent health management engineer has five major functions: "data-driven personalized service, intelligent health management platform, digital twin health management, intelligent auxiliary diagnosis, innovative technology and research and development", providing customers with personalized, diversified, intelligent and lean health management services throughout the life cycle. This is also considered to be another innovative move by Meinian Health in AI applications.
Behind this, Meinian Health is firmly implementing the "All in Digital" strategy, relying on a huge customer base and a massive health big data platform, and continuing to give full play to the advantages of medical examination and health big data and artificial intelligence AI technology.
With Bian Que's intelligent physical examination management SaaS cloud platform, inspection and quality control LIS system, image archiving and PACS system as the three pillars, Meinian Health has built a leading medical operation platform.
At the end of 2023, Meinian Health will add the "AIGC concept". According to Flush data, the reason for its selection is that Meinian Health has been implementing AI applications since 2017. At present, Meinian Health continues to use the combination of health examination big data and AI artificial intelligence to improve the accuracy of early disease screening, and has achieved core breakthroughs in AI-assisted technologies.
Yu Rong, chairman of Meinian Health, has publicly stated that the core logic of Meinian Health is to create a good foundation for the ecology of digital medical and smart medical industry based on the data and traffic of tens of millions of professional health examinations of Meinian Health, and to combine large model applications and AIGC applications with excellent entrepreneurial teams and participating teams to launch more good products to provide customers, further improve the industrial level of the entire digital medical and smart medical care, and contribute to the high-quality development of the industrial economy.
In the performance forecast, Meinian Health also revealed its outlook for 2024. In 2024, Meinian Health will adhere to the "sustainable growth driven by digital intelligence, diversified growth and high-quality profits" in the face of the health examination market opportunities that actively health and consumer demand continue to grow. At the same time, we will focus on digital operation, give full play to the innovation of Meinian health products, and continue to launch the "Meinian Special Inspection" project.