**: Overseas Network.
Overseas Network, February 8 -- American diplomat ** released an article entitled "How China's Electric Vehicles Win Great Success in Thailand" on February 7, saying that in 2023, the sales of Chinese electric vehicle brands will occupy 80% of Thailand's market share, and the three most popular electric vehicle brands in Thailand are all from China, namely BYD, SAIC MG and Nezha Automobile.
The article argues that the success of Chinese electric vehicles in Thailand is first and foremost due to the localization strategy. Chinese companies are actively building partnerships with well-known local companies and leveraging their mature retail networks to develop marketing strategies. Almost all Chinese EV companies entering the Thai market have localized or committed to localizing their production lines to reduce Chinese EV sales in Southeast Asia**.
Secondly, Thailand** attaches great importance to the development of the electric vehicle industry, and the Thai Board of Investment has also listed electric vehicles as one of the five strategic industries to be developed from 2023 to 2027. Chinese electric vehicle companies have also responded positively to this policy. Recently, the construction of SAIC CP New Energy Industrial Park was launched, which can not only increase the production capacity of SAIC Electric Vehicles in Thailand, but also help Thailand establish a more complete electric vehicle chain.
The article also said that not only in Thailand, but also in recent years, Chinese electric vehicles have made great progress in Southeast Asian countries, accounting for about 75% of the market in the region. (Overseas Network Sun Guangjie).
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