In recent years, the ASO business has gradually flourished, but most users still don't know much about the ASO business, the following is a brief introduction by Xiaoyi for everyone, remember to like the collection in case you can't find it, if you have other related questions, you can also leave a private message Xiaoyi!
From the conceptual side:
ASO (App Store Optimization) is a process of improving the app's ranking in various app markets or so that the app can be retrieved by target users faster. The main objectives of the ASO business include improving the search ranking, volume and retention rate of the app.
In terms of business coverage:
1. Search optimization: It is the core content of ASO business, through research and selection of effective keywords, as well as optimization of the title of the APP, it can improve the search ranking of the APP in the app store, thereby increasing the rate and volume;
2. List optimization: improve the ranking of the app in the app store through cooperative impulse, limited exemption impulse, and list impulse, etc., and use strategies to improve the amount and activity of the app;
3. Conversion rate optimization: This aspect is mainly to improve the conversion rate of users and users by optimizing the icons, descriptions, screenshots, and other elements of the app. An attractive icon and detailed description can help users better understand the functions and features of the app, thereby increasing their willingness to use.
4. Review and rating: We can also analyze and summarize problems from the reviews and ratings of the app, collect users' real feedback and make relevant improvements, and can also use the impulse of cooperation.
ASO aims to increase the number and volume of apps in app stores, thereby helping developers gain more users and market share.