Make an appointment online, and you don't have to wait for maintenance at the store; Flexible production, timely response to small batch parts orders; Modified beauty, the driving experience is more comfortable ......In recent years, new technologies, new products, new formats and new models in China's automotive aftermarket have been emerging, and the potential of automobile consumption has been further released, which has effectively promoted the scale growth, structural optimization and quality improvement of the automotive aftermarket.
Digital and green transformation, and the quality and upgrading of automobile maintenance services.
A few days ago, the car was scratched, and the arrival time was reserved through the mobile phone app, so there was no need to queue; It's really convenient to add the model and year of purchase, and you can also intelligently recommend the corresponding accessories. Mr. Zhang, from Hefei, Anhui Province, went to a car maintenance shop to repair his car, and the repair was completed quickly, and the process was comfortable.
After the vehicle was inspected, Mr. Zhang received an electronic ** slip. Required goods and services, each of which is marked with the number of pieces and **. The owner can view the inspection status of the vehicle on the mobile phone application, and the first order is consistent with the inspection record, and there is no additional recommended service, which solves the problem of opaque information and **. Nowadays, more and more consumers choose to carry out car maintenance through the "online and offline integration" platform, and the related business volume has achieved rapid growth.
The level of digitalization of automobile maintenance has improved, and the pace of greening is also accelerating. At a green shared sheet metal spraying center in Linping District, Hangzhou, Zhejiang, the dust in the dry mill is sucked into an integrated bag, and the dust collection efficiency reaches 98%.
The whole process adopts water-based paint operation, replaces the traditional water grinding process with dry grinding process, and is also equipped with composite environmental protection equipment, which can realize the whole process control of waste from source to end. Xiao Quangui, the relevant person in charge of the center, introduced that some small auto repair shops are prone to environmental pollution due to the lack of professional equipment and personnel, and the surrounding auto repair shops can now come here to share services.
By the end of 2023, the number of cars in the country will be 3With 3.6 billion vehicles, the average age of passenger cars is more than 6 years, and the demand for maintenance services is increasing. "In 2020, the size of China's automobile maintenance and repair market will be about 142 trillion yuan, and it is expected that by 2025, the market size will reach 174 trillion yuan. Li Tongmei, vice chairman of the aftermarket parts branch of the China Automobile Dealers Association, introduced.
Li Tongmei believes that the current auto maintenance service still has the characteristics of "small and weak": on the one hand, standardization and standardization operations need to be strengthened, and the quality and level of maintenance services still have a lot of room for improvement; On the other hand, the maintenance service system around new energy vehicles is still in its infancy, and it is necessary to strengthen the technical level and professional talent reserves.
Different from traditional fuel vehicles, the maintenance of new energy vehicles is mainly focused on the "three electrics" systems such as batteries, motors, and electronic controls, but there is a large gap of technical personnel who are proficient in the maintenance of "three electrics". In response to this practical demand, some automotive service platforms have explored the school-enterprise cooperation model to cultivate high-skilled talents.
At the training base of Guizhou Vocational College of Electronic Science and Technology, students are looking for problems and repairing the parts of new energy vehicles, which is a practical course for school-enterprise cooperation set up by Tuhu Car Maintenance.
We have set up new energy vehicle classes and joint research and development courses with vocational colleges, and built industry-education integration bases and internship training bases in Shanghai, Guangdong, Guizhou and other places, striving to train 1,200 talents in related majors every year, and gradually realizing the 'oil and electricity training' in stores. The relevant person in charge of Tuhu said that the new energy vehicle maintenance service market has huge potential, and the company is actively exploring the provision of customized products and services, and cooperating with new energy vehicle brands to help them with after-sales service.
Low-cost and high-efficiency docking, and the circulation environment of accessories is continuously optimized.
There are many car brands on sale in China, and the types of auto parts of different years and styles are not the same, and the demand for aftermarket accessories is large. To promote the high-quality development of the automotive aftermarket, it is inseparable from the upgrading of accessories and the improvement of circulation efficiency. In recent years, there have been some explorations by relevant companies.
Small batch, flexible production, more timely response.
The half-axle products of this car are relatively niche, and we have consulted many in China that cannot be produced, can you provide them? "At 10 o'clock in the morning, the ** of the domestic marketing and customer service department of Wenzhou Guansheng Auto Parts Group sounded.
No problem, you send the parameters and we will organize the production immediately. The crisp and neat answer made the customer very satisfied.
At present, Guansheng's product categories cover most of the models, which can meet the needs of customers for small batches and multi-variety orders. Chen Xianghua, domestic marketing director of Guansheng Co., Ltd., told reporters that such confidence comes from the company's flexible production line.
Walking into the production workshop, welding equipment and fixtures can be quickly switched, and the staff only needs to select the workpiece number on the touch screen, and the corresponding equipment program can be automatically called to organize production according to different delivery requirements. "We also use a smart scheduling system, such as analyzing the data of orders for the next three months, and then aggregating the same model of products together for production, which shortens the lead time and saves production costs. Chen Xianghua said.
The whole chain and digital docking make the channels smoother.
Open the Kaisi auto parts platform, swing arms, headlights, foot glue and other accessories are readily available, enter the vehicle identification** and the name of the accessories, it only takes a few seconds, ** shop reference price, warranty and other information are clearly visible.
In the past, the required spare parts were described through **, WeChat, etc., which was inefficient and error-prone, and it was difficult to trace the accessories. Now, with the integration of the platform, spare parts information and the procurement process are more transparent. Chen Zhongli, head of Ningbo Bosshing Auto Service, said.
Jiang Yongxing, founder and CEO of Kaisi, introduced that the platform has opened up the whole chain from OEMs, manufacturers, auto parts manufacturers, maintenance shops to vehicles, and there are currently more than 7,000 first-class manufacturers to provide products and services for 270,000 maintenance plant users, with more than 3 million monthly service vehicles. Not only that, the big data accumulated by the platform can also be fed back to OEMs and manufacturers in a timely manner to help them improve product quality. ”
In terms of optimizing the circulation environment of auto parts, some enterprises have aimed at the county market and focused on improving the turnover efficiency of parts. "New energy vehicles to the countryside to bring a broad space for the development of the automobile industry, but the traditional county maintenance market still has problems such as few chain stores, incomplete product categories, and long procurement logistics cycles. Jiao Shiliang, director of brand operations of Guangdong Santou and Six Arms Information Technology, introduced that in recent years, the company has launched the "Let Love Home" project to help migrant workers return to their hometowns to open auto parts stores, and give financial support and technical guidance; At the same time, through the combination of online procurement and pre-warehousing, the distribution efficiency has been greatly improved.
The "Guiding Opinions on Promoting the High-quality Development of the Automobile Aftermarket" (hereinafter referred to as the "Guiding Opinions") jointly issued by the Ministry of Commerce and other nine departments proposed to optimize the circulation environment of auto parts. Actively expand the circulation channels of auto parts, build a multi-channel and multi-format auto parts distribution network, and meet the diversified needs of consumers for auto aftermarket accessories.
With the rapid development of the Internet and e-commerce, online channels will become a new hot spot in the automotive aftermarket parts industry, bringing new business models and development opportunities. Auto after-sales parts enterprises should strengthen the construction of online channels, provide more convenient and high-quality services, and create a transparent, orderly and efficient parts circulation environment. Li Tongmei said.
Personalized and diversified consumption, the car modification market is steadily expanding.
In recent years, to meet the personalized, diversified, and high-quality consumer needs of car owners, the car modification and beauty market has steadily expanded.
Changing the color of the car can not only maintain the freshness, but also prevent scratching and protect the car paint. In the Hefei Fugui Automobile Maintenance Center in Anhui Province, Ms. Huang, the owner of the car, held a color card in her hand and chose the color change film color she liked. The owner Bao Weidong told reporters that he has been doing this for more than 20 years, and in the past, customers came to the store mainly to repair cars, and now young people have a greater demand for car modification and beauty.
According to the data, the car modification and beauty projects such as film, car body color modification, and upgrading car audio equipment account for about 85% of the entire auto reform market. In the first seven months of 2023, the sales of Tuhu's car window film, car clothing, and color change film increased by more than 40%, 100%, and 300% year-on-year, respectively.
Zhang Baoquan, secretary general of the aftermarket boutique service branch of the China Automobile Dealers Association, said that in recent years, with the economic development and the improvement of living standards, car modification, car beauty and other related products have shown a trend of personalization and scenario-based, and products such as body film, interior, massage ventilation seats, and assisted driving have been recognized by users.
**The "Opinions on Further Unleashing Consumption Potential and Promoting the Sustainable Recovery of Consumption" issued by the General Office proposes to establish and improve the management mechanism of the automobile modification industry and accelerate the development of the automotive aftermarket.
China's automobile modification market is still in its infancy and has huge development potential, but the modification parts and modification operations have not yet formed a standardized system, and need to be further improved in terms of compliance and standardization. Zhang Baoquan believes that it is necessary to further clarify the scope of modification, improve the standard system, improve the industrial chain, and also strengthen industry supervision, establish unified standards for safety, quality and service of automobile modification, clarify pre-sale, in-sale and after-sales service standards, and increase efforts to promote the implementation.
The "Guiding Opinions" proposes that "by 2025, the scale of the automotive aftermarket will grow steadily, the market structure will be continuously optimized, and the level of standardization will be significantly improved". "In line with the new trend of automobile consumption, we will promote technological innovation, model innovation and business innovation, and the products and services in the aftermarket will be more abundant to meet the diversified consumption needs of consumers. Li Tongmei said. (People's ** reporters Ding Yiting, Liu Wenwen, Xu Jing, Dou Hanyang).