"Fruit fans began to return visionpro in large numbers" rushed to the hot search.
On February 16, Apple's first head-mounted display device, VisionPro, expired, but the first batch of VisionPro users were exposed to a large number of returns.
VisionProThe "slots" are mainly focused on uncomfortable wearing experience, headaches, eye strain, etc。According to institutional analysts, VisionPro is still a niche product, facing many problems and lacking killer applications. While VisionPro is unlikely to have a disruptive impact on the consumer market in terms of sales volume in the short term, it sets a new industry benchmark.
There are many "slots".
On February 2, Apple launched VisionPro, a mixed reality headset, in the U.S. market. According to Apple's official purchase policy, users who receive the goods on February 2 have 14 days to experience it. According to ** reports, on social platforms, there are more and more voices of "complaining", and even many users have chosen to return their products.
In the early days of VisionPro's release, sales were very hot. According to the Donghai ** research report, on the first weekend after the pre-sale opened on January 19, Apple sold 160,000 to 180,000 VisionPro, and in less than 10 days of pre-order, Apple has sold more than 200,000 VisionPro.
Why do some users choose to return the product? According to **, VisionPro's "slots" are mainly focused on uncomfortable wearing experience, headaches, eye strain, etc.
In fact, as early as January, there was a review that showed that VisionPro still has a lot of problems to solve. The VisionPro's counterweight problem was not effectively improved, and reviewers reported significant discomfort after 20 minutes of wearing the standard straps.
Apple's official website.
According to some analysts, technology is not the main problem at handThe lack of killer apps is a challenge for VisionPro.
According to market research firm TrendForce, the main challenges faced by VisionPro are insufficient battery life, insufficient application, and poor performance.
It's still a niche product
In fact, VisionPro is still a niche product. Counterpoint, a market research agency, believes that the $3,499 pricing indicates thatVisionPro is not aimed at the average consumer, but at professional users and content developers.
According to a research report by Donghai**, VisionPro's high pricing dooms its first users to be mainly enthusiasts and app developers, rather than the general public. The purpose is to anchor the MR software and hardware standards through the first MR product, attract developers in the Apple ecosystem to join and cultivate the VisionOS software ecosystem, and then launch affordable second-generation products when the time is ripe, so as to attract mass consumers.
TrendForce believes that VisionPro is an important part of Apple's expansion of the headset market, and it is also an important part of Apple's expansion into the VR AR market. VisionPro shipments are expected to reach 500,000 to 600,000 units in 2024.
Huatai ** believes that assuming that the shipment of the first generation of visionpro products is 500,000 to 1 million units, the optimistic calculation of the first generation of products on the first chain of about 3 billion US dollars a year, and the pull of Apple's mobile phone on the ** chain is about 60 billion US dollars, which is obviously quite different, so this year's generation of products on the overall performance of the first chain company is limited. However, with the reduction of the cost of VisionPro's second-generation products, as well as the following of competitors and the establishment of the overall software application ecosystem, the industry is expected to open up a large space for growth.
*: China ** Daily.