Xue Zhiqian's incident reminder: pay attentionReverse screen shot, nonAnti-sharing
Xue Zhiqian's Weibo posted his feelings after watching "Flying Life 2", and the humorous style was hilarious, but he was questioned by netizens because of the use of feature film content with pictures. Some netizens reminded Xue Zhiqian not to shoot content in the theater and prohibit screen shooting, and the Broadway Cinematheque also emphasized the importance of civilized movie viewing.
This discussion about "Flying Life 2" is gradually heating up, people in the film industry have expressed their opinions, and Xue Zhiqian's fans are also actively defending their idols, and even widely spread the scene on Weibo.
On February 16, Xue Zhiqian responded with a limerick poem, using "The deity is thanking you for your face" to imply the filmmaker's approval of his behavior, and "This heart is bright, what can I say" shows that he has a clear conscience.
Originally, it was just a trivial matter, and deleting Weibo and promoting movie-watching etiquette would be beneficial to both parties. But Xue Zhiqian not only did not delete Weibo, but ridiculed, which caused even more controversy.
Xue Zhiqian's stealing photography has reached the first place in the hot search on Weibo, and the phenomenon of the six princesses commenting on the theft of photography has also been ranked first in the hot search, and public opinion has expanded rapidly. The issue of screen photography has always been a difficult problem in movie etiquette.
If we want to clearly understand the truth of this matter, we should proceed from reality and from the perspective of all parties. First, let's take a look at the psychology of the average viewer who shoots in theaters.
They want to shoot the content of the feature film, and the psychology is nothing more than that: first, when they go to the scenic spot, they have to take pictures and send them to Moments, and the same goes for watching movies, how can I prove that I have seen this movie without taking pictures?
Second, what's wrong with well-intentioned publicity? I made it to recommend movies that I liked, otherwise I wouldn't want to make them. The third is that many people are fine taking pictures, and no one has ever come to trouble, so it should be fine.
Let's talk about why the film industry is against screen photography. The first is to protect film copyrights. This is clearly stated by many movie bloggers and lawyer bloggers. Article 31 of the Law of the People's Republic of China on the Promotion of the Film Industry stipulates: "Without the permission of the right holder, no one may make audio or video recordings of the film being screened.
Where audio or video recordings are discovered, cinema staff have the right to stop them and request that they delete them; Those who refuse to obey have the right to request that they leave the scene. In 2021, lawyer Zeng Wenwen, who was invited to CCTV-6's program, pointed out that filming feature films, easter eggs, and filming ** in the cinema is a stealing film.
When watching movies, we must not only protect our own movie-watching experience, but also respect the movie-watching experience of others. The dark environment and sound and light system of the theater are designed to allow us to better immerse ourselves in the movie, but someone holding up a mobile phone to shoot the screen will undoubtedly disturb others, which is an uncivilized behavior, just like other uncivilized behaviors such as hitting ** and kicking chairs.
In addition, shooting and disseminating the suspense and highlight scenes of the film can also cause harm to those who watch the movie afterward. During the Spring Festival in 2021, the Film Channel Rong ** Center launched a "No Piracy Initiative", and many well-known filmmakers joined this initiative.
However, although from a legal and moral point of view, screen photography is uncivilized behavior, in the era of mobile Internet, taking photos and punching Weibo, Moments, and Douyin have become part of public life, and movies are no exception.
Therefore, the popularity of theaters and officials for refusing screen photography is not enough, and it has not changed the public's perception, which is the main reason why the problem is difficult to solve. In addition, some entertainment stars also did not realize the inappropriateness of screen shooting, such as Xue Zhiqian and Naiwan.
Although they deal with it differently, they all show that they don't take screen photography seriously. Therefore, we need to be more active in promoting the concept of rejection of screen photography to protect the viewing experience for all.
The film industry should advocate anti-screen photography, but it should not let the audience's enthusiasm for sharing and watching movies disappear. Although a ban on screen photography is necessary, the problem has not had the desired effect due to a combination of factors.
In the Xue Zhiqian incident, although both the filmmakers and the theater hope that the audience will share their viewing experience, they have not publicly objected to the audience posting ** check-in in the circle of friends. Therefore, the film industry needs to be more active in advocating movie etiquette and dismantling the purpose of audience screen photography at the root.
Social platforms should also take responsibility for restricting the dissemination of screen-captured content from the communication channels. Only the joint efforts of the film industry, theaters, ** and fan groups can solve the problem of screen photography.
Regarding the Xue Zhiqian incident, even if the filmmaker's marketing needs to recognize that there is no infringement in his release, it should also be recognized that his behavior is an uncivilized movie-watching behavior.
As an influential star, he should be held accountable for his actions.